Pendulum

• Work closely with product leadership to drive new features from strategic vision through to shipped products — balancing user needs, business goals, and technical constraints • Lead discovery: customer interviews, market research, and synthesis of usage data to identify the highest-impact opportunities • Define clear, well-scoped requirements for complex platform capabilities — dashboards, query builders, alerting workflows, report scheduling, and data visualization surfaces • Evaluate LLM-powered features alongside engineering and research teams, contributing to quality benchmarks and product decisions • Partner with Design and Engineering leads in agile sprints, driving alignment and unblocking decisions quickly • Champion intuitive, simplified experiences that work under heavy information density • Run product reviews and roadmap planning sessions; share customer insights company-wide • Work with GTM to contribute to pricing, packaging, and go-to-market strategies • Contribute to broader product strategy across Pendulum's suite of customer-facing products

• Own end-to-end design for Pendulum's web app and other customer experiences • Lead research initiatives, including user interviews and usability testing • Design complex data visualization patterns • Develop and maintain a cohesive design system • Partner closely with product managers and engineers in agile sprints • Define interaction models for advanced features • Run design reviews and share research findings

• Own the product roadmap for Pendulum's core analytics platform • Lead discovery: customer interviews, market research, and synthesis of usage data • Define clear, well-scoped requirements for complex platform capabilities • Partner closely with Principal Design and Engineering leads • Set the bar for product quality

• Collaborate with various teams (sales, product, c-suite, data science, engineering, and intelligence) to develop and implement sales strategies • Develop and maintain strong interpersonal relationships with senior stakeholders at new enterprise clients • Create compelling sales collateral to drive our value proposition • Craft and execute effective outreach strategies, including compelling email campaigns and sales presentations to executive leadership • Close successful business that drives value for clients, our partners, and Pendulum

Role Description Pendulum is hiring a Senior Director of Lifecycle Marketing to own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows) aimed at turning first time purchasers into long time subscribers and advocates. This senior leader will partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams, and own lifecycle strategy to materially improve retention, repeat purchase and LTV/LTR. - Lifecycle strategy & vision: - Set the strategic roadmap and quarterly OKRs for lifecycle marketing with clear impact on retention and revenue. - Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers. - Own the experience across email, SMS, push/in-app, web (logged in state for customers), door step experience and loyalty programs. - Establish frameworks to scale automated, segmented and personalized customer journeys. - Campaign & program execution: - Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement). - Drive automation, dynamic segmentation, content personalization and lifecycle experimentation. - Measurement, insights and experimentation: - Own lifecycle measurement by defining KPIs and uncovering what drives retention and customer value. - Translate data into actionable insights and strategies that deliver strong business outcomes, and inform forecasting in partnership with Demand and Supply teams. - Cross-functional partnership: - Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs. - Tech, vendors & compliance: - Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools) to drive scalable, high-performing programs. - Team leadership: - Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals. - Lead our cross-functional retention group. Qualifications - 8–12+ years in lifecycle/CRM, subscription marketing. - 4+ years in senior leadership roles (Director/Senior Director), ideally leading retention efforts at a consumer subscription or DTC brand—health oriented industries preferred. - Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners. - Proven ability to translate data into insights that drive measurable impact. - Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale. - Strong knowledge of deliverability, ESPs, CDPs and orchestration tools. - Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams. - Strong people skills, including hiring, coaching, and working across cross functional teams. Requirements - Experience in lifecycle/CRM and subscription marketing. - Leadership experience in consumer subscription or DTC brand. - Strong analytical skills and experience with data-driven decision making. - Proven executional excellence in marketing automation and lifecycle flows. - Ability to lead cross-functional teams effectively. Benefits - Opportunity to improve lives globally. - Collaborative and inspiring work environment. - Fast-paced, mission-driven company culture.

• Own full-cycle enterprise renewals from risk identification through contract execution. • Maintain accurate renewal forecasting and visibility into the expansion pipeline. • Drive upsell and cross-sell opportunities, visibility into the expansion pipeline, including additional seats, modules, SKUs, and new buying centers. • Partner closely with Sales to execute commercial strategy and maximize Net Revenue Retention (NRR). • Drive measurable platform adoption across global marketing and communications teams. • Establish success plans aligned to customer business objectives and executive KPIs. • Lead structured onboarding programs for enterprise security, marketing and communications buyers. • Build multi-threaded relationships with Directors, VPs, and C-suite leaders across marketing and communications.

• Design and deliver solutions for high-stakes clients, including Fortune 500 companies, PR & Comms firms, and government agencies • Translate AI capabilities into business value • Build compelling proofs of concept and demos • Partner across functions • Shape the product roadmap based on client requirements

• Collaborate with various teams (sales, product, c-suite, data science, engineering, and intelligence) to develop and implement sales strategies • Develop and maintain strong interpersonal relationships with senior stakeholders at new enterprise clients • Create compelling sales collateral to drive our value proposition • Craft and execute effective outreach strategies, including compelling email campaigns and sales presentations to executive leadership • Source new deals that drive value for clients, our partners, and Pendulum

• Act as the primary translator between the Product team’s roadmap and the Sales team’s pitch • Create the 'battle cards,' pitch decks, and case studies • Develop and refine the unique value propositions for Pendulum’s offerings • Lead product launches by project-managing stakeholders

• Complex web application engineering: To build these interfaces, we need to solve the meta-problem of how to architect our software to unlock the value of our data across multiple domains, our web portal, and agentic experiences. • Ship commercial solutions: Our users have a huge job to do, at a massive scale. So, we need to build tremendous, powerful software that just works. • ML and big data in real life: Data and ML are at the core of what we do, and we are operationalizing them so that risk & intel, communications, and marketing teams at large companies and organizations can unlock their power.