Our Company We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block! What you'll do... Our Marketing team plays a critical role in shaping how we connect with millions of customers through innovative strategies and impactful campaigns. We are a dynamic, collaborative group focused on driving growth, leveraging data-driven insights, and embracing emerging technologies to stay ahead in a rapidly evolving landscape. This is your opportunity to join a team that values creativity, innovation, and transformation. We are seeking a strategic and innovative leader to transform our CRM operations, with a specific focus on email and SMS. This role will serve as the primary advocate for technology-driven transformation in email and SMS, fostering a culture of experimentation and continuous improvement. This role will be instrumental in identifying opportunities for efficiency and effectiveness across strategy, planning, creative, execution and analysis leveraging AI, our existing toolset (including SFMC, Adobe and Twilio) as well as testing additional technology solutions. This role will also create our test and learn model, adoption plans to ensure the team is equipped to leverage current and emerging tools for measurable business impact. Day to day, you’ll... - Assess current email and SMS processes and identify areas where AI or other MarTech tools can deliver efficiencies and improved outcomes - Lead the adoption and optimization of Adobe tools and other key email technologies (e.g., Salesforce Marketing Cloud, Movable Ink, Stensul), ensuring full leverage of platform capabilities for lifecycle journeys, deliverability, and personalization - Develop and execute a roadmap for integrating AI and other MarTech tools into email operations, including change management strategies - Serve as the internal thought leader for AI and MarTech innovation in email and CRM, staying current on industry trends, emerging tools, and best practices. Educate and influence email marketers, agency and other key stakeholders across the organization - Oversee integration of MarTech platforms across email, SMS, data, and analytics systems, ensuring unified profiles, data quality, and actionable insights - Design and manage pilot programs to test new technologies, analyze results, and scale successful initiatives across email and SMS operations - Train and enable email marketers and cross-functional partners on new tools, workflows, and methodologies to maximize adoption and impact - Establish reporting structures and dashboards for technology performance, campaign outcomes, and business impact - Manage vendor relationships and evaluate external partners for MarTech and AI solutions, including contract negotiation and performance assessment - Champion change management and continuous improvement, ensuring the organization is prepared, supported, and equipped to adopt new systems and ways of working What you'll bring to the team... Education: - Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience Work Experience: - Minimum 8 years in email, MarTech, or lifecycle marketing roles, with proven experience in platform adoption (Adobe, Salesforce, etc.), use case management, and cross-functional leadership - Deep expertise in MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Twilio, etc.) and AI applications - Proven track record of leading technology adoption, integration, and optimization in email and SMS environments - Strong strategic planning, organizational, and prioritization skills - Effective project management and change management abilities - Exceptional communication and stakeholder management skills - Proven track record of partnering and influencing to achieve positive business outcomes It would be even better if you also had... - Experience designing and delivering unified data architectures and integrations across CRM, email, and analytics platforms - Hands-on experience with AI tools for marketing automation, personalization, and predictive analytics - Familiarity with vendor evaluation, contract management, and partnership development Why work for us Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com. Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $101,200.00 - $161,900.00/Yr. Sponsored Job #hrbjob

• Conduct daily analytics reviews on Klaviyo to track performance and inform daily decisions. • Design and develop new email campaigns for multiple accounts on a daily basis, utilizing content and design tools like ChatGPT, Illustrator, and Canva. • Revise and enhance existing campaigns based on feedback from the Email Marketing Manager and Account Managers. • Create and refine targeted audience segments for each campaign to ensure precise delivery and maximize engagement. • Manage various email marketing tasks, including creating automations, scheduling campaigns, and managing push notifications. • Complete all daily, weekly, and monthly reporting tasks, including internal performance reports and updates on key metrics to the team. • Actively complete all required Klaviyo Academy Courses and stay up-to-date with platform best practices. • Collaborate with the Account Manager to ensure campaigns align with client goals and promotions.

• Develop and execute the high-level email marketing and SMS strategy for all clients, collaborating with Account Managers to align on goals, offers, and creative direction. • Manage, mentor, and provide feedback to the Email Marketing Specialist, ensuring all campaigns, automations, and projects are completed with excellence and on time. • Review, approve, and finalize all email campaigns and segments before they are scheduled, ensuring accuracy and strategic alignment. • Take the lead on all monthly and quarterly analytics reviews and reporting, presenting strategies to clients and internal teams to improve KPIs and revenue. • Lead client meetings to discuss monthly plans, special offers, and upcoming strategies. • Stay up-to-date with the latest trends and best practices in email marketing, deliverability, and e-commerce. • Oversee the management of email marketing tools, including Klaviyo, Asana, and Slack, ensuring the team has the resources and training they need to succeed.

Role Description appflame Email Marketing Internship — це тримісячне оплачуване стажування з email-маркетингу в команду одного з продуктів appflame — Mailkeeper. Mailkeeper постійно зростає та масштабується й шукає нових кандидатів у команду для навчання і подальшого розвитку. Стажування на повний робочий день триватиме з квітня до липня 2026 року. За кожним учасником буде закріплений онбординг-баді, який допомагатиме з адаптацією, навчанням та виконанням практичних завдань. Програма стажування поділена на два етапи: - Перші два місяці — навчання та практичні завдання за матеріалами від команди. - Останній місяць — робота над реальними задачами з email-маркетингу від команди. Після завершення стажування учасники з найкращими результатами зможуть отримати офер на позицію Junior Email Marketing Specialist у команді Mailkeeper. Відбір на стажування проходить у кілька етапів: - Надішли резюме на цю вакансію до 10 квітня включно. - Заповни Google-форму, яка надійде тобі на імейл відразу після того, як ти надішлеш резюме. - Виконай тестове завдання та запиши відео до 2 хвилин із презентацією свого рішення. - Пройди співбесіду з командою. - Отримай зворотний зв'язок та офер взяти участь у appflame Email Marketing Internship. Qualifications - Володієш англійською мовою на рівні B1+ (Intermediate+) і впевнено пишеш англійською. - Вмієш створювати зрозумілі та маркетингово привабливі тексти. - Маєш досвід створення контенту (email, банери, соцмережі, короткі маркетингові тексти). - Маєш базові навички роботи з дизайн-інструментами (Canva, Figma, Photoshop). - Працював_ла з редакторами email-контенту або drag-and-drop конструкторами (Mailchimp, Stripo, Klaviyo тощо). - Готовий_а навчатися та швидко адаптуватися. - Маєш базове аналітичне мислення. Requirements - Досвід роботи з email-маркетингом і розуміння ключових метрик (open rate, CTR, conversion rate). - Базові знання HTML і CSS. - Розуміння сегментації аудиторії та структури баз даних. - Знання принципів deliverability та антиспам-практик. - Досвід роботи з інструментами автоматизації маркетингу або копірайтингу. Benefits - Причетність до українських продуктів, які конкурують із найкращими світовими гравцями. - Можливість реалізувати власні ідеї, а не відчуття гвинтика в системі. - Продукти із сенсом та користю, а не просто заради заробітку акціонерів. - Відчуття себе серед своїх, заряджених на результат людей. - Робота зі світовим ринком та величезною аудиторією. - Прямий контакт зі Snapchat, Meta, Google, Apple та доступ до їх кращих практик. - Налагоджені процеси та відсутність бар'єрів для зростання всередині компанії. - Прозора оцінка роботи на основі особистих показників ефективності. - Потужний соцпакет та справедлива компенсація.