• Conduct research on higher education trends, student experience needs, and campus operations to inform product strategy and messaging • Monitor competitive offerings in campus ID, access, credentialing, and commerce solutions • Gather feedback from customers, sales, and internal stakeholders to identify opportunities and pain points • Help develop clear, compelling product messaging that communicates the value of our SaaS-based Campus ID and Commerce solutions • Translate technical concepts and platform capabilities into simple, user-friendly language for campus leaders and administrators • Ensure consistency across website content, collateral, presentations, and communications • Assist in planning and executing product releases, updates, and feature announcements • Support the creation of launch materials including one-pagers, sales decks, FAQs, use case guides, and customer-facing updates • Collaborate with demand-generation, content, and creative teams to ensure successful rollout of campaigns • Draft and edit product content such as web pages, blog posts, solution briefs, email campaigns, and customer stories • Work with designers and digital teams to develop visual assets and product-oriented storytelling • Help maintain an updated library of product collateral aligned with the Campus ID and Commerce suite • Partner with sales to understand needs and develop tools that support conversations with higher ed institutions • Provide updates and documentation that help sales teams stay informed about roadmap changes and new releases • Monitor engagement with marketing content and sales resources to identify what resonates with higher ed audiences • Support analysis of product marketing efforts and make data-informed recommendations for improvements

• Lead the Sales and CX enablement strategy, ensuring readiness, consistency, and execution across all GTM roles • Design and deliver scalable onboarding and role-based development programs aligned to acquisition, expansion, and customer growth motions • Build and standardize GTM playbooks, sales methodologies, and messaging to support consistent customer engagement across brands • Partner with Sales and CX Leadership to define productivity, readiness, and coaching frameworks • Leverage AI-enabled tools and insights to improve content personalization, training reinforcement, and seller and CX readiness at scale • Align enablement with Sales Operations, CX Operations, Product Marketing, and RevOps to ensure consistency across processes, systems, and tools • Own enablement content, tools, and knowledge management to drive adoption, accessibility, and governance • Drive ongoing readiness through certifications, reinforcement programs, and structured updates • Measure enablement impact through ramp time, productivity, attainment, retention, and tool adoption metrics

• Own positioning and messaging for products and solutions across priority markets and verticals • Translate product capabilities into clear customer value and outcomes • Develop differentiated narratives grounded in customer needs and competitive context • Lead GTM planning and execution for new products, features, and enhancements • Partner with Product, CSM, and Sales to ensure launches are focused, coordinated, and measurable • Create launch plans that include messaging, enablement, campaigns, and internal readiness • Equip Sales and BDR teams with the tools they need to win, including: Pitch decks and talk tracks, Competitive battlecards and objection handling, Use cases, case studies, and proof points • Partner closely with Sales leadership to gather feedback and continuously improve enablement • Own competitive research and analysis • Translate insights into actionable guidance for Sales and Marketing • Help the organization understand where we win, why we win, and where we need to improve • Develop deep understanding of ICPs, buyer personas, and customer journeys

• Manage the full lifecycle of technology solutions, including financial performance, roadmap, development, and commercialization, ensuring alignment with business goals. • Drive the creation of innovative and differentiated technology solutions that address distribution customer challenges and deliver measurable value. • Understand the distribution industry, customer needs, and emerging trends to inform solution strategies and ensure relevance and competitiveness. • Align technology solutions with the broader U.S. Medical Products & Distribution value proposition to strengthen market positioning and accelerate growth. • Partner with product management, sales, operations, and IT teams to ensure seamless development and launch of technology solutions. • Define KPIs and reporting mechanisms to evaluate solution adoption, customer impact, and financial performance. • Represent the technology solutions portfolio in customer engagements, industry forums, and internal strategy discussions to advocate for innovation and differentiation. • Track the financial progress to measure their effectiveness and monitor performance metrics. • Prepare reports and presentations on product performance and market insights for stakeholders. • Develop compelling product positioning and messaging that differentiates the product in the market. • Create value propositions that resonate with target customer segments. • Plan and execute go-to-market strategies for new product launches, including timelines and messaging.