• Define and lead integrated paid media strategies across paid search, paid social, programmatic, display, CTV, and emerging channels. • Translate client business and marketing goals into actionable, performance-driven media plans. • Establish best practices for planning, activation, optimization, and measurement. • Ensure media strategies consistently deliver strong ROI and measurable impact. • Act as the senior media lead for key client accounts. • Lead strategic planning sessions, performance reviews, and executive-level presentations. • Partner closely with account, strategy, and creative teams to deliver cohesive, integrated solutions. • Build trusted relationships with senior client stakeholders through clear insights and results-focused storytelling. • Lead media strategy development for new business pitches in partnership with the VP of Media, including channel approach, performance framing, and measurement strategy. • Support scoping, estimating, and pricing of media services. • Lead, mentor, and develop a high-performing media team. • Oversee discipline leads and senior managers, providing coaching and performance feedback. • Establish effective workflows, quality standards, and ways of working across the department. • Foster a collaborative, accountable, and growth-oriented team culture. • Build and maintain strong relationships with media platforms, vendors, and partners. • Ensure responsible media investment and efficient use of resources. • Stay ahead of media platform changes, emerging channels, and industry trends. • Apply new tools and technologies, including AI-driven solutions, to enhance media strategy and performance.

• Lead, coach, and develop a team of Regional and Retail Operations leaders and District Managers, building strong bench strength and succession plans. • Ensure consistent leadership expectations, performance management, and professional development across all retail management levels. • Foster a culture of accountability, collaboration, and continuous improvement aligned with Story’s values and support VP of Retail. • Serves as the primary owner of national retail operational governance, including SOP, compliance execution standards, audit readiness, and system adoption. • Ensures operational issues are resolved through regional /district leadership rather than direct store-level intervention • Partner closely with Marketing, Merchandising, HR, Compliance, IT, Finance, and Supply Chain to ensure retail needs are supported and brand standards are upheld. • Act as a key liaison between corporate strategy and field execution, ensuring alignment, clarity, and follow-through. • Partner with retail leadership to support sales growth, labor optimization, and margin improvement initiatives. • Support budgeting, forecasting, and labor management efforts by ensuring operational alignment to financial targets. • Analyze sales data, market performance, and customer insights to inform operational improvements and strategic decisions. • Own and evolve the national retail operating model, ensuring consistent execution of standards, SOPs, and best practices across all markets. • Develop, implement, and continuously improve standard operating procedures (SOPs), internal processes, and compliance training for all retail locations. • Review daily, weekly, and monthly performance metrics across all stores, identifying trends, risks, and opportunities; drive corrective action plans where performance gaps exist. • Oversee inventory, point-of-sale, and compliance systems to ensure accuracy, adoption, and audit readiness across all markets. • Develop and execute standardized audit programs to enforce compliance, operational discipline, and reporting accuracy. • Act as a liaison between corporate strategy and field execution.

• Responsible for owning the commercial strategy and leading the investment engagement lifecycle from early customer engagement through the commercial agreement for biopharma manufacturing expansion investments • Serves as the primary commercial interface with biopharma manufacturing executive stakeholders and leads the identification, development, and advancement of complex, CAPEX sales-cycle investment opportunities • Partners closely with Enterprise Leads, cross-functional task forces, and regional commercial teams to shape customer requirements, strengthen Thermo Fisher’s value proposition, and ensure disciplined execution from early engagement through commercial agreement

• Develop and nurture strong Dyne Therapeutics – Clinical Trial Site relationships • Optimize site performance, particularly enrollment • Oversee CRO site management and monitoring activities • Build/support site relationships while ensuring quality monitoring oversight and delivery of data of high integrity • Work directly with internal study teams, CRO partners, and clinical trial sites