Story Cannabis

• Oversee the implementation and management of AI automation for finance processes • Analyze financial data and automate reporting • Collaborate with finance team on budgeting and forecasting • Ensure compliance with financial regulations

• Oversee inventory accuracy and reconciliation processes across all retail stores nationwide. • Conduct regular and ad hoc inventory audits, cycle counts, and variance investigations to maintain inventory integrity. • Analyze inventory reports to identify discrepancies, trends, and opportunities for improvement in stock accuracy. • Partner with store operations and supply chain teams to ensure accurate receiving, transfers, and returns. • Collaborate with merchandising and planning teams to align stock levels with forecasted demand and promotional activity. • Develop and implement standard operating procedures (SOPs) to ensure consistent inventory practices across all locations. • Support store teams with inventory-related training, tools, and best practices to reduce shrink and improve efficiency. • Work with Loss Prevention to identify and address root causes of shrinkage, theft, or operational errors. • Provide detailed reporting and insights to senior leadership on inventory health, discrepancies, and resolution strategies. • Participate in new store openings, relocations, and store closings by coordinating inventory setup and transfer processes.

• Lead, coach, and develop a team of Regional and Retail Operations leaders and District Managers, building strong bench strength and succession plans. • Ensure consistent leadership expectations, performance management, and professional development across all retail management levels. • Foster a culture of accountability, collaboration, and continuous improvement aligned with Story’s values and support VP of Retail. • Serves as the primary owner of national retail operational governance, including SOP, compliance execution standards, audit readiness, and system adoption. • Ensures operational issues are resolved through regional /district leadership rather than direct store-level intervention • Partner closely with Marketing, Merchandising, HR, Compliance, IT, Finance, and Supply Chain to ensure retail needs are supported and brand standards are upheld. • Act as a key liaison between corporate strategy and field execution, ensuring alignment, clarity, and follow-through. • Partner with retail leadership to support sales growth, labor optimization, and margin improvement initiatives. • Support budgeting, forecasting, and labor management efforts by ensuring operational alignment to financial targets. • Analyze sales data, market performance, and customer insights to inform operational improvements and strategic decisions. • Own and evolve the national retail operating model, ensuring consistent execution of standards, SOPs, and best practices across all markets. • Develop, implement, and continuously improve standard operating procedures (SOPs), internal processes, and compliance training for all retail locations. • Review daily, weekly, and monthly performance metrics across all stores, identifying trends, risks, and opportunities; drive corrective action plans where performance gaps exist. • Oversee inventory, point-of-sale, and compliance systems to ensure accuracy, adoption, and audit readiness across all markets. • Develop and execute standardized audit programs to enforce compliance, operational discipline, and reporting accuracy. • Act as a liaison between corporate strategy and field execution.

• Own intercompany accounting processes, including cost sharing, management fees, intercompany debt, and interest calculations. • Manage consolidation and elimination processes across all legal entities. • Partner with Treasury to ensure alignment between accounting records and intercompany cash activity. • Manage the general ledger, including chart of accounts governance, account structure, and ongoing GL maintenance, under the direction of the Corporate Controller & VP of Accounting. • Support and co-lead the monthly close process across all entities, ensuring adherence to close timelines and accuracy of reported results. • Review and approve journal entries, accruals, and account analyses, with a focus on intercompany activity and complex accounting areas. • Prepare and review consolidated financial statements, including eliminations, supporting schedules, and supporting commentary. • Ensure completeness and accuracy of assigned balance sheet and income statement accounts. • Oversee preparation and review of monthly balance sheet reconciliations. • Maintain and enhance documentation, controls, and audit trails. • Design, document, and implement scalable accounting processes aligned with Company SOPs. • Partner with Finance, Legal, and Treasury to establish clear ownership and accountability across workflows. • Continuously evaluate and improve close efficiency, intercompany frameworks, and reporting outputs. • Serve as a key liaison for external auditors and during quarterly and annual processes. • Prepare supporting schedules, analyses, and financial commentary. • Ensure compliance with lender and shareholder reporting requirements, including the accurate and timely preparation of monthly financial reporting packages, and support monitoring and adherence to debt covenant compliance through analysis and documentation. • Provide support and training to accounting peers and other team leaders. • Perform complex accounting analyses, including enhancements to consolidation and reporting frameworks. • Support special projects and strategic initiatives as assigned.

Role Description The retail planner is responsible for planning all inventory quantities for our retail locations across Arizona, Maryland, and Ohio. This includes understanding product demand trends and working closely with retail and marketing teams to ensure store-specific product needs are met. This person has an intimate understanding of menu variety requirements and market trends. They are also responsible for providing necessary data analysis to drive business decisions. - Allocation of all internally produced goods from our production sites to our retail stores - Partners with production planner to understand production rate of internally produced products to forecast ability to fulfill retail inventory needs - Order guide management for quantity and inventory health - Promotional change management to ensure promotions follow requirements for inventory on hand and meet company financial policies - Ongoing monitoring of inventory health and pars - Reviews inventory aging, expiring, and coordinates with procurement on promotions or vendor swaps - Forecasts promotional sales rates based on promotional performance or market trends - Analyzes store menus to find product or strain variety gaps and submits allocation orders - Monitors inventory levels for emergency orders and health against promotional plans and sales velocity - Establishes order quantities based on company order and allocation guides - Contributes to internal company meetings related to inventory menus and quantity/price and cost planning - Sends weekly recap emails to store management outlining plans between retail and procurement - Reviews inventory for upcoming promotions or new products being added to the menu and works with retail, marketing, and supply chain teams to establish order quantities and pricing - Assists in investigation of inventory discrepancies - Facilitates store-to-store inventory transfers as needed to minimize risk of aging inventory or over-buying - Reviews retail inventory KPI’s to adjust purchasing and allocation activity to meet inventory and sales goals - Assists in item creation and catalog maintenance to ensure timely receiving and item data integrity Qualifications - Must have detailed understanding of cannabis product brands, categories, and types. - Minimum High School diploma or G.E.D equivalent required. - 3+ years experience in cannabis retail environment. - 3+ years supply chain experience specifically in procurement or inventory planning. - Ability to use the computer. - Ability to work in a fast-paced environment. - Ability to manage high stress situations and to be flexible and adaptable when required. - Self-motivated with the ability to multi-task. - At least 21 years of age and authorized to work in the US. - Willingness to work evenings and weekends, if requested. Requirements - Maryland Pay Range: $70,000 — $75,000 USD Benefits - Paid time off (PTO) including 8 paid holidays per year* - Medical, Dental, and Vision Insurance* - 401k retirement savings plan* - Company paid Short-Term & Long-Term disability* - Company paid Life Insurance* - Employee Assistance Program (EAP) - Employee referral program - Commuter benefits* - Product discounts - Additional compensation incentives (tips, bonuses, etc.)

• Own intercompany accounting processes, including cost sharing, management fees, intercompany debt, and interest calculations. • Manage consolidation and elimination processes across all legal entities. • Partner with Treasury to ensure alignment between accounting records and intercompany cash activity. • Manage the general ledger, including chart of accounts governance, account structure, and ongoing GL maintenance, under the direction of the Corporate Controller & VP of Accounting. • Support and co-lead the monthly close process across all entities, ensuring adherence to close timelines and accuracy of reported results. • Review and approve journal entries, accruals, and account analyses, with a focus on intercompany activity and complex accounting areas. • Prepare and review consolidated financial statements, including eliminations, supporting schedules, and supporting commentary. • Ensure completeness and accuracy of assigned balance sheet and income statement accounts. • Oversee preparation and review of monthly balance sheet reconciliations. • Maintain and enhance documentation, controls, and audit trails. • Design, document, and implement scalable accounting processes aligned with Company SOPs. • Partner with Finance, Legal, and Treasury to establish clear ownership and accountability across workflows. • Continuously evaluate and improve close efficiency, intercompany frameworks, and reporting outputs. • Serve as a key liaison for external auditors and during quarterly and annual processes. • Prepare supporting schedules, analyses, and financial commentary. • Ensure compliance with lender and shareholder reporting requirements, including the accurate and timely preparation of monthly financial reporting packages, and support monitoring and adherence to debt. covenant compliance through analysis and documentation. • Provide support and training to accounting peers and other team leaders. • Perform complex accounting analyses, including enhancements to consolidation and reporting frameworks. • Support special projects and strategic initiatives as assigned.

• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands. • Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue. • Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business. • Oversee and improve marketing campaigns, such as social media and email campaigns • Manage national marketing budget, ensuring initiatives are appropriately measured and reported on. • Oversee resource allocation and management within the marketing team. • Build relationships with stakeholders and the media to implement public relations strategies. • Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy. • Provide executive leadership with regular reporting to demonstrate performance against established KPI’s. • Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships. • Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals.

Our Story: Story Cannabis was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started. Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time. Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do. If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with Story. Overview: The Vice President of Marketing will develop and drive Story’s marketing strategies, establish plans, targets, and deliverables, and lead the marketing team to execute across all channels. This role will work collaboratively with key cross-functional partners across multiple markets to establish and oversee the execution of the brand strategy, expanding our overall customer reach. Responsibilities: - Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands. - Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue. - Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business. - Oversee and improve marketing campaigns, such as social media and email campaigns - Manage national marketing budget, ensuring initiatives are appropriately measured and reported on. - Oversee resource allocation and management within the marketing team. - Build relationships with stakeholders and the media to implement public relations strategies. - Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy. - Provide executive leadership with regular reporting to demonstrate performance against established KPI’s. - Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships. - Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals. Qualifications & Requirements: - Bachelor’s degree in Marketing, Business, or related field. - 15+ years of experience, with previous position(s) in a marketing leadership role. - Proven leader and creative thinker with a track record of translating thinking into action plans and output. - The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts. - Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders. - Ability to flex between high-level strategic thinking and tactical project management. - Strong financial planning and budgeting experience. - Leadership and people management skills with the ability to successfully inspire, lead and scale teams. - The ability to travel to our corporate office and other markets as needed. Our Benefits: - Paid time off (PTO) including 8 paid holidays per year* - Medical, Dental, and Vision Insurance* - 401k retirement savings plan* - Company paid Short-Term & Long-Term disability* - Company paid Life Insurance* - Employee Assistance Program (EAP) - Employee referral program - Commuter benefits* - Product discounts - Additional compensation incentives (tips, bonuses, etc.) *For full-time positions only We want our story to be one that fosters an inclusive culture and provides an enriching employee experience. As an equal-opportunity employer, we embrace individuals from all backgrounds, experiences, abilities, and perspectives. We believe in providing equal opportunities to all individuals, including those who may have encountered legal issues related to previous marijuana laws. We understand that these laws have disproportionately impacted certain communities and individuals. We are committed to considering all candidates based on their qualifications, skills, and potential to contribute to our team, rather than focusing solely on past legal encounters. We encourage individuals from diverse backgrounds, including those with past involvement with the legal system, to apply for positions within our organization.

• Execute data entry and setup of digital promotions and campaign content within the eCommerce platform. • Perform routine website quality assurance (QA) checks to validate promotional execution, pricing accuracy, and content consistency. • Maintain website content accuracy, ensuring promotional banners, landing pages, collections, and product details are displayed correctly. • Support promotional launches, events, and seasonal campaigns, including evening and weekend deployment as required. • Maintain product and promotional data across retail markets with a high degree of accuracy. • Assist in market-specific updates to ensure localized campaigns, themes, and content align with regional strategies. • Compile competitive and market research findings into organized reports for internal teams. • Support basic web analytics tracking to monitor promotional performance and report insights. • Coordinate tasks with internal teams (retail marketing, ecomm, merchandising, retail operations) to ensure timely and accurate digital execution. • Assist with ongoing website optimization and digital marketing efforts. • Provide ad hoc administrative and project support as needed.

• Run Story's loyalty/rewards program, creating a differentiated experience that drives frequency and retention. • Build loyalty mechanics that go beyond points-for-dollars—incorporating behavioral triggers, tier progressions, and experiential rewards that create habit and emotional connection. • Develop and execute retention strategies and tactics that measurably reduce customer churn, increase visit frequency, and grow customer lifetime value. • Own the loyalty program P&L, balancing reward generosity with margin protection and liability management. • Monitor competitive loyalty programs and industry trends to ensure Story's program remains differentiated and compelling. • Audit current lifecycle and loyalty strategies, identifying opportunities to improve retention and LTV. • Lead customer journey mapping to optimize the full lifecycle—from acquisition to retention to advocacy—across digital and retail channels. • Drive segmentation, targeting, and dynamic content strategies across all lifecycle stages to maximize engagement and retention. • Build and manage automated marketing flows including onboarding, retention, re-engagement, win-back, and churn prevention campaigns. • Manage end-to-end production of email and SMS/MMS campaigns to meet the messaging calendar. • Monitor and analyze performance of lifecycle and loyalty programs, extracting actionable insights and continuously improving outcomes. • Report channel KPIs to senior leadership with actionable insights and recommendations. • Lead the migration to Klaviyo as our primary CRM platform, ensuring seamless transition with minimal interruption to marketing programs. • Optimize CRM systems and tools to enhance customer engagement, send capabilities, and marketing tactics. • Manage technology partner relationships for CRM, SMS, and loyalty platforms, maintaining regular communication to maximize platform capabilities. • Collaborate with Paid Marketing, Retail Operations, Merchandising, and other teams to ensure cohesive messaging and alignment across all channels. • Stay ahead of industry trends and emerging channels, continuously refining and innovating Story's lifecycle marketing approach.