• Analyze email and SMS performance at the account level across retention clients • Identify trends, risks, and opportunities related to flow performance, campaign performance, and deliverability • Translate data insights into clear, actionable recommendations for strategists • Support strategists in prioritizing testing opportunities and optimization roadmaps • Create standardized reporting views and benchmarks to improve consistency across accounts • Serve as the internal subject-matter expert for Klaviyo • Lead and review Klaviyo implementations including core and advanced flows • Define and enforce Klaviyo best practices across all client accounts • Create internal training materials and documentation for retention team members • Lead enablement sessions to upskill strategists and coordinators on Klaviyo functionality

• Develop and execute multi-channel ABM campaigns—including email, paid digital, webinars, and direct outreach—to land and expand enterprise accounts. • Build brand awareness and consideration through earned strategy and tactics - and the ability to build engagement through LinkedIn and owned assets from site content to podcasts. You’ll contribute to the development and refinement of Parallel Domain’s brand messaging, ensuring clarity, consistency, and differentiation across all marketing channels. • Oversee the personalization and distribution of high-quality content (e.g., blogs, whitepapers, case studies, videos, and webinars) that educates and engages our specific target audiences. • Deploy and experiment with the latest AI tools for content generation, personalization, segmentation, and analytics to optimize campaign efficiency and impact. • Orchestrate a content and ABM calendar synchronized with product launches and campaigns. • Measure and report on key ABM and content metrics (engagement, conversion, pipeline acceleration), translating data into actionable insights for ongoing improvement. You’ll monitor key marketing KPIs to assess the effectiveness of campaigns, ensuring they are data-driven and aligned with business goals. • Use customer insights to inform strategy and content, using analytics tools to assess customer engagement, campaign performance, and lead conversion, refining strategies accordingly.

• Own the end-to-end email and SMS marketing program, including campaign strategy, execution, and optimization • Design and implement full-funnel lifecycle strategies (welcome, onboarding, post-purchase, OOS & replenishment, win-back, VIP, churn prevention) • Build and operationalize RFM-based segmentation models to personalize messaging and prioritize full-price, high-impact audiences • Work cross functionally with creative teams to develop testing strategies, and recommend optimizations through messaging, design, templates, CTA’s, timing, and incentives to improve engagement and revenue per subscriber • Build, deploy, and optimize automated flows and campaigns in Klaviyo • Develop and scale SMS programs, including compliance, segmentation, and performance optimization • Partner with creative and brand teams to design and iterate on email/SMS assets (comfortable working in Figma) • Support lead generation and list-building initiatives, including on-site capture, sweepstakes, promotions, partnerships, and events • Collaborate with paid, ecommerce, and web teams to align lifecycle messaging with acquisition campaigns and landing experiences • Develop targeted strategies for high-value and repeat customers to increase frequency and lifetime value • Own email and SMS performance analytics, including revenue attribution, engagement, deliverability, and cohort analysis • Build and maintain executive-ready dashboards and summaries that clearly communicate channel performance and insights • Leverage data across platforms (Shopify, Klaviyo, loyalty tools, analytics platforms) to inform strategy and decision-making

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a Remote Marketing Specialist with Staffing Industry experience to support creative production, digital content execution, marketing operations, and field-level campaign coordination. The Marketing Specialist blends graphic design, content deployment, email marketing, digital updates, and marketing workflow management to ensure consistent brand execution across 100+ branch locations. Success in this role requires strong cross-functional communication, high-volume task management, and the flexibility to support both large-scale strategic campaigns and daily marketing operations. Responsibilities - Campaign & Design - Create and produce monthly flyer campaigns in partnership with the copywriter and marketing team. - Design ongoing graphic assets to support 100+ branches nationwide. - Manage digital assets and uphold brand standards across all materials. - Produce the annual marketing calendar for national distribution. - Execute InDesign-based projects, including white papers and training documents. - Oversee Canva team files and maintain template consistency. - Design PowerPoint presentations and develop branded templates. - Manage companywide email signature templates and updates. - Content & Digital Execution - Update blog posts and perform simple website edits as needed. - Maintain and update intranet/SharePoint pages for internal communication. - Build, design, and schedule email marketing campaigns. - Create and manage QR codes, landing links, and redirects. - Provide social media advertising support when required. - Marketing Operations & Field Support - Coordinate field-level marketing requests for targeted campaigns. - Manage online review responses and branch listing verification. - Assist with quick turn copy and design requests during high-volume periods. - Support branch recruitment advertising needs as assigned. Qualifications - Advanced Graphic Design (Adobe Creative Suite, Canva, PowerPoint) - Campaign Planning & Execution - Email Marketing & Digital Content Deployment - Marketing Operations & Workflow Coordination - Cross Department Collaboration - High-Volume Task & Deadline Management - Brand Consistency & Quality Control - Project Prioritization Under Tight Timelines - Digital Asset, QR Code, and Link Management - Field-Level Marketing Support & Responsiveness - Must have design-related skills - Bachelor’s degree or certifications/experience that indicate proven performance and dedication. - Staffing Industry experience a plus Requirements - Base Salary of $60k, with a 6-month review for potential increase. - Compensation is determined based on job-related skills, experience, internal equity, and geographic location. - This role may also be eligible for overtime (if non-exempt), bonuses, commissions, or other incentive pay, depending on the position. - Self-development bonus. - Excellent benefits including matching 401k – fully vested on day 1! - Eligible employees may have access to benefits including medical, dental, vision, vacation pay, sick leave, floating holiday, 401(k) retirement with up to a 4% employer match, and other programs in accordance with applicable law and plan terms. Company Description We are a nationwide light industrial staffing firm that is BOOMING - According to SIA, we are the best staffing firm to work for 4 years in a row. According to ClearlyRated, we are Best of Staffing for both clients and talent. There's never been a better time to join a dynamic team of talented and passionate people who love helping people! What sets us apart? We believe in AND REWARD hard work, fostering a culture of passion, talent, and opportunity. Why not work for a company that values experience and rewards success?