Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto! Proof of work We’re looking for a Marketing Ops Lead to bring structure, clarity, and momentum to a fast-growing marketing organization. This person will be both a strategic partner and a hands-on operator — ensuring the marketing engine runs smoothly, efficiently, and intelligently. Reporting directly to the VP, Growth, this role is a critical part of the marketing leadership team. You’ll oversee the systems, processes, and project management frameworks that enable growth marketing, creative, and analytics teams to execute at scale. You’ll manage cross-functional initiatives, streamline workflows, and ensure flawless execution across campaigns, launches, and infrastructure projects. The ideal candidate is deeply embedded in growth marketing — not just supporting it from the outside, but fluent in its channels, metrics, and cadences. You understand how growth teams think and operate, and you’re comfortable rolling up your sleeves alongside them to drive outcomes. The opportunity - Build and optimize marketing operations: Design and implement the systems, tools, and processes that keep the marketing organization running efficiently and effectively. - Lead cross-functional projects: Coordinate high-impact initiatives across growth, lifecycle, creative, and product marketing — ensuring alignment, accountability, and flawless execution. - Operationalize launches: Manage timelines, deliverables, and dependencies for marketing campaigns and product launches, ensuring no detail is missed and every stakeholder is informed. - Implement and manage tools: Own marketing’s adoption of systems like project management software and asset management platforms, as well as playing a key role in other marketing tool integration e.g. CRM. Align teams around clear processes that drive efficiency and consistency. - Bridge creative and growth: Ensure creative production is streamlined and data-informed, running experimentation matrices, tracking creative performance, and optimizing resources to support growth marketing needs. - Operational liaison with parent company: As Breakout integrates with Kraken more deeply, marketing operations will play a key role in process development for co-marketing efforts. - Operationalize experimentation frameworks: Manage a testing pipeline that enables the team to test creative, channels, and messaging efficiently with minimal wasted spend. - Drive operational excellence: Standardize planning, prioritization, and reporting processes to ensure visibility, focus, and momentum across marketing functions. - Champion AI-powered workflows: Identify and implement AI tools and automation to accelerate the team’s output — from prompt pipelines to agent-based workflows that reduce manual lift across the marketing org. Skills you should HODL - 5+ years of experience in marketing operations, project management, or integrated marketing management, ideally in a high-growth tech, fintech, or crypto environment. - Strong understanding of growth marketing — channels, metrics, experimentation, and how growth teams operate. You’re embedded in the work, not just coordinating around it. - Deep expertise in project management and systems thinking — able to connect strategy to execution seamlessly. - Proven success managing complex, cross-functional initiatives from conception through delivery. - Proficiency with AI tools such as Claude, ChatGPT, and similar platforms. You use AI daily to accelerate your work and bring that mindset to the team. Bonus: experience building automations or agent-based workflows using AI. - Skilled at implementing and managing marketing tools (CRM, PM, collaboration, analytics) to drive efficiency. - Exceptional communication and organizational skills — you bring clarity where there’s complexity and momentum where there’s friction. - A connector who thrives on empowering others to focus on their craft by handling the operational heavy lifting. - Energized by the pace of a scaling startup and motivated by the challenge of building systems that enable sustainable growth. Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the know Follow us on Twitter Learn on the Kraken Blog Connect on LinkedIn Candidate Privacy Notice

• Design and implement the systems, tools, and processes that keep the marketing organization running efficiently and effectively. • Coordinate high-impact initiatives across growth, lifecycle, creative, and product marketing — ensuring alignment, accountability, and flawless execution. • Manage timelines, deliverables, and dependencies for marketing campaigns and product launches. • Own marketing’s adoption of systems like project management software and asset management platforms. • Ensure creative production is streamlined and data-informed, optimizing resources to support growth marketing needs. • Manage a testing pipeline that enables the team to test creative, channels, and messaging efficiently. • Standardize planning, prioritization, and reporting processes to ensure visibility, focus, and momentum across marketing functions. • Identify and implement AI tools and automation to accelerate the team’s output.

Cybercrime is rising, reaching record highs in 2024. According to the FBI's IC3 report total losses exceeded $16 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind. We know we couldn’t take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs two years in a row. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud. About the Role - We're looking for a Director/Sr. Manager of Marketing Operations to sit at the intersection of Marketing, Revenue, and Data, serving as the operational backbone behind how our marketing organization plans, executes, and measures growth. - This role reports to the Sr. The Director of RevOps is a critical hire for us. We need someone who can turn marketing strategy into scalable execution, building the operational infrastructure that allows the marketing team to run high-impact programs while maintaining clarity around performance, pipeline contribution, and ROI. - You'll partner closely with demand generation, product marketing, growth, and sales leadership to ensure marketing initiatives are structured, measurable, and aligned with broader go-to-market priorities. - You are comfortable operating across both strategy and execution. One week, you might be designing the planning framework for the next quarter’s marketing initiatives, and the next, you may be digging into funnel performance to understand why pipeline conversion is improving or breaking down. - You have a strong instinct for how modern B2B marketing works. You understand the mechanics of demand generation, lifecycle marketing, and pipeline creation, and you know how to build the operational frameworks that allow those programs to scale. - You also treat AI and automation as operational leverage. They are embedded in how you work - helping automate workflows, accelerate analysis, and reduce manual operational work across the marketing organization. What You'll Do - Partner with marketing leadership to operationalize marketing strategy, helping translate high-level growth goals into executable programs, clear timelines, and measurable outcomes. - Own the operational infrastructure behind marketing programs, including campaign planning processes, performance tracking, and program reporting. Your goal is to ensure marketing teams can execute quickly without losing clarity around impact. - Develop and maintain the measurement frameworks that allow the company to understand marketing performance. This includes: - Tracking campaign performance - Pipeline generation - Funnel conversion - Marketing ROI across channels and programs. - Translate marketing questions into insights. When leaders want to understand why pipeline is increasing or slowing, which programs are driving results, or where leads are dropping out of the funnel, you will help uncover the answers and guide decision-making. - Build and maintain dashboards, KPIs, and operational reporting that provide marketing and revenue leadership with real-time visibility into demand generation performance and pipeline health. - Partner closely with sales, finance, and customer teams to ensure alignment across the entire go-to-market funnel, from lead generation through pipeline and revenue. - Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed. - Support marketing experimentation and learning by helping teams measure new programs, analyze results, and iterate quickly based on data. - Use AI tools as a core part of your workflow, whether automating reporting, accelerating analysis, or helping marketing teams extract insights from campaign and pipeline data. What We're Looking For - 7-10 years of experience in Marketing Operations, Growth Operations, Demand Generation Operations, or a similar role within a B2B SaaS or high-growth technology company. - Deep understanding of modern B2B marketing and pipeline generation, including demand generation, lifecycle marketing, digital programs, and integrated campaigns. - Strong experience measuring marketing performance and translating marketing activity into pipeline and revenue impact. - Experience building and maintaining operational frameworks that allow marketing organizations to scale execution across programs and channels. - Comfort working with marketing and revenue data. You should be able to analyze campaign performance, interpret funnel metrics, and help teams understand what the data means for future strategy. - Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, campaign analytics platforms, and reporting systems. - Genuine AI fluency. You have meaningfully changed how you work because of AI tools - using them to automate workflows, accelerate analysis, or improve operational efficiency. - Strong communication skills. You can write a clear one-pager for a CMO or CRO and also collaborate effectively with technical teams responsible for marketing systems and data. - A business-first mindset. You start with the marketing question and the business outcome - not the tool. The goal is always to help the marketing team make better decisions faster. - Bachelor’s degree in Marketing, Business, Economics, or a related field Not sure if you check all the boxes? Apply anyway! We know that great talent comes in many forms, and we value potential just as much as experience. If you're excited about this role and believe you can grow into it, we’d love to hear from you. We’re looking for people who are eager to learn, adapt, and solve challenges—so if that sounds like you, don’t let a checklist hold you back! Change doesn't happen overnight, and the same goes for us here at CertifID. We evolve collectively and individually as we grow by leaning into the core values that define us. As we grow, we embody GRIT—collectively and individually—to raise the bar and influence outcomes in everything we do. Guard the Customer - Raise the Bar - Influence Outcomes - Teamwork Wins We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Role Description We're looking for a systems-minded marketer who enjoys building the infrastructure that powers growth. This person will own and optimize our HubSpot instance, build scalable workflows, ensure clean and reliable data, and turn analytics into actionable insights that improve acquisition, retention, and revenue. We're also looking for someone who is genuinely excited about AI-powered operations — not just using AI tools, but building agentic systems that automate and scale marketing workflows. Experience with Claude Cowork (Anthropic's desktop automation tool) is a strong signal that you know how to put AI to work in a real operational context. Beyond execution, we're looking for someone who can proactively identify opportunities within our funnel and recommend improvements that drive measurable impact. Responsibilities - HubSpot & Marketing Automation - Build and optimize workflows across lifecycle stages. - Manage segmentation, automation, and campaign execution inside HubSpot. - Maintain clean properties, consistent data structure, and scalable CRM processes. - Help launch and track campaigns effectively. - AI - Powered Operations & Agentic Systems - Design and deploy agentic workflows that automate repetitive marketing tasks — from lead enrichment to reporting — using tools like Claude Cowork. - Identify processes across marketing ops that can be handed off to AI agents, and own the implementation end-to-end. - Stay current on the agentic AI landscape and bring forward tools and techniques that give the team leverage. - Analytics & Performance Optimization - Own marketing dashboards and reporting across HubSpot and Google Analytics (GA4). - Ensure accurate tracking, event setup, attribution, and UTM structure. - Identify bottlenecks and optimization opportunities across the marketing funnel and propose data-backed solutions. - Translate data into clear recommendations to improve ROI and customer lifetime value. - Test and measure experiments that improve conversion and retention. - Growth & Paid Media Support - Support campaigns in Meta Ads Manager and Google Ads. - Ensure proper tracking, pixel implementation, and CRM integration. - Manage performance reporting and analysis. - Project & Process Management - Organize marketing initiatives, timelines, and task tracking. - Build documentation and SOPs for marketing systems and reporting. - Improve cross-functional workflows to create clarity and accountability. Qualifications - 2–5 years of experience in marketing operations, growth marketing, or CRM management. - Strong hands-on experience with HubSpot (workflows, lists, reporting, automation). - Working knowledge of Google Analytics (GA4), attribution, and conversion tracking. - Experience with Meta and Google Ads platforms. - Analytical mindset with the ability to turn data into action. - High attention to detail and strong organizational skills. - Ability to operate independently while collaborating across teams. Benefits - Compensation: $65,000 - 90,000 OTE (annual salary + performance bonus incentives) dependent on experience. - Equity Options commensurate with role. - Health Insurance. - 401(k) (With matching). - Flexible PTO. - Paid educational opportunities. - Fast career progression in a rapidly growing startup. - Collaborative and high-ownership environment. - Free HostGPO Membership.