• Develop new product launch plans and coordinate with channels and markets to deploy globally. • Create compelling stories & campaigns for core existing products to drive product news and growth. • Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications. • Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition. • Analyze the potential of new products, making recommendations based on sales and profit analysis. • Drive and manage all aspects of innovation from concept creation to 360 launch plans. • Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization. • Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis. • Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing. • Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment. • Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments. • Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers. • Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities.

• Partner with R&D and marketing leadership to accelerate the growth of our Wealth Management offering. • Be a thought partner to senior Product and Investment Research leadership to develop the product’s value prop and our right to win in the category. • Develop product narrative, build connected go-to-market strategies, identify growth opportunities, and work with a cross-functional team to develop and bring integrated marketing campaigns to market. • Bring expertise in developing the right value proposition, positioning, messaging, channel strategy, and growth plans that drive adoption and sustained growth.

• Develop and implement regional marketing and sales strategies aligned with global objectives • Define product line targets and monitor performance to achieve goals • Conduct market research and competitive analysis to guide pricing and positioning • Design and execute marketing campaigns, webinars, and technical events • Support sales and tendering teams with competitive quotations and tools • Collaborate with engineering and supply chain for product availability and cost optimization • Provide training and resources to enable sales success • Promote innovation, sustainability, and customer-centric initiatives

• Develop and Execute Go-to-Market Strategies : Create and manage comprehensive go-to-market plans for new and existing solutions, ensuring alignment with organizational goals and healthcare market dynamics. • Define launch objectives, timelines, and success metrics in collaboration with product, sales, and marketing teams. • Craft Clear Product Positioning and Messaging : Translate complex product features into compelling, benefit-driven messaging tailored to the unique needs of healthcare stakeholders, including hospitals, managed care plans, state agencies, and public health organizations. • Ensure consistent messaging across all channels. • Lead Product Launches and Market Introductions: Own the cross-functional launch process, coordinating stakeholders across product, marketing, and sales to ensure a successful rollout. • Develop core launch materials such as value propositions, solution briefs, internal playbooks, and campaign assets. • Enable and Support Sales Teams: Equip sales and client servicing teams with tools and content to effectively communicate value, differentiate solutions, and drive pipeline growth. • Deliver training sessions, maintain sales collateral, and respond to field requests with tailored materials. • Drive Market and Customer Insights : Conduct market research, analyze industry trends, and gather voice-of-customer feedback to inform product strategy, messaging, and campaign planning. • Develop detailed buyer personas that reflect the priorities, pain points, and decision-making behaviors of key audiences across healthcare segments. • Monitor competitor positioning and uncover opportunities for meaningful differentiation and innovation. • Partner Across Teams to Accelerate Growth: Collaborate closely with marketing leadership—including events, communications, and digital marketing teams—to ensure effective execution and optimization of campaigns and initiatives that generate interest, engagement, and growth. • Align efforts with product development, business goals, and customer needs, while serving as a strategic voice of the customer to guide future offerings.