• Develop and implement regional marketing and sales strategies aligned with global objectives • Define product line targets and monitor performance to achieve goals • Conduct market research and competitive analysis to guide pricing and positioning • Design and execute marketing campaigns, webinars, and technical events • Support sales and tendering teams with competitive quotations and tools • Collaborate with engineering and supply chain for product availability and cost optimization • Provide training and resources to enable sales success • Promote innovation, sustainability, and customer-centric initiatives

• Develop and Execute Go-to-Market Strategies : Create and manage comprehensive go-to-market plans for new and existing solutions, ensuring alignment with organizational goals and healthcare market dynamics. • Define launch objectives, timelines, and success metrics in collaboration with product, sales, and marketing teams. • Craft Clear Product Positioning and Messaging : Translate complex product features into compelling, benefit-driven messaging tailored to the unique needs of healthcare stakeholders, including hospitals, managed care plans, state agencies, and public health organizations. • Ensure consistent messaging across all channels. • Lead Product Launches and Market Introductions: Own the cross-functional launch process, coordinating stakeholders across product, marketing, and sales to ensure a successful rollout. • Develop core launch materials such as value propositions, solution briefs, internal playbooks, and campaign assets. • Enable and Support Sales Teams: Equip sales and client servicing teams with tools and content to effectively communicate value, differentiate solutions, and drive pipeline growth. • Deliver training sessions, maintain sales collateral, and respond to field requests with tailored materials. • Drive Market and Customer Insights : Conduct market research, analyze industry trends, and gather voice-of-customer feedback to inform product strategy, messaging, and campaign planning. • Develop detailed buyer personas that reflect the priorities, pain points, and decision-making behaviors of key audiences across healthcare segments. • Monitor competitor positioning and uncover opportunities for meaningful differentiation and innovation. • Partner Across Teams to Accelerate Growth: Collaborate closely with marketing leadership—including events, communications, and digital marketing teams—to ensure effective execution and optimization of campaigns and initiatives that generate interest, engagement, and growth. • Align efforts with product development, business goals, and customer needs, while serving as a strategic voice of the customer to guide future offerings.

• Drive customer acquisition and engagement by shaping BrightHire's market presence • Own and evolve BrightHire's messaging and positioning • Translate customer insights and market context into compelling stories • Lead the development of integrated marketing campaigns • Create and oversee high-impact content • Partner with Sales for enablement materials and feedback • Collaborate closely with Product Management for feature launches • Develop understanding of market and competitive landscape

• Support the definition and execution of the Amplify go to market strategy across API management, integration and AI Gateway capabilities • Contribute to product launches and release readiness covering integration use cases such as application connectivity, hybrid architectures, legacy modernization and partner onboarding • Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions • Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI • Create content covering integration driven use cases including hybrid integration, cloud migration, data orchestration and regulated data flows • Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs and campaign content • Adapt messaging by region, persona and industry with a strong focus on integration maturity and customer context • Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms • Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance and scalability • Support training sessions to strengthen field confidence around integration positioning and competitive differentiation • Support analyst briefings and evaluations with clear narratives around integration, multi pattern platforms and AI readiness • Contribute to Gartner, Forrester and IDC engagements with a focus on how Amplify bridges API management and integration • Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning • Support the creation of customer stories and case studies highlighting real world integration challenges and outcomes • Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events and campaigns • Ensure integration success stories are embedded into the broader Amplify platform narrative • Monitor trends in integration platforms, hybrid integration, iPaaS convergence and AI driven orchestration • Track competitors across both API , integration and AI Gateway markets including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market • Provide structured insights to support positioning decisions and roadmap discussions