• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings. • Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights. • Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact. • Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives. • Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis. • Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.

• Develop new product launch plans and coordinate with channels and markets to deploy globally. • Create compelling stories & campaigns for core existing products to drive product news and growth. • Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications. • Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition. • Analyze the potential of new products, making recommendations based on sales and profit analysis. • Drive and manage all aspects of innovation from concept creation to 360 launch plans. • Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization. • Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis. • Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing. • Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment. • Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments. • Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers. • Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities.

• Partner with R&D and marketing leadership to accelerate the growth of our Wealth Management offering. • Be a thought partner to senior Product and Investment Research leadership to develop the product’s value prop and our right to win in the category. • Develop product narrative, build connected go-to-market strategies, identify growth opportunities, and work with a cross-functional team to develop and bring integrated marketing campaigns to market. • Bring expertise in developing the right value proposition, positioning, messaging, channel strategy, and growth plans that drive adoption and sustained growth.

• Develop and implement regional marketing and sales strategies aligned with global objectives • Define product line targets and monitor performance to achieve goals • Conduct market research and competitive analysis to guide pricing and positioning • Design and execute marketing campaigns, webinars, and technical events • Support sales and tendering teams with competitive quotations and tools • Collaborate with engineering and supply chain for product availability and cost optimization • Provide training and resources to enable sales success • Promote innovation, sustainability, and customer-centric initiatives