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Associate Director, Downstream Marketing – Global Imaging CT

MarketingMarketingOtherRemoteSeniorTeam 10,001+Since 1892H1B SponsorCompany SiteLinkedIn

Location

Wisconsin

Posted

128 days ago

Salary

$122.4K - $183.6K / year

Seniority

Senior

Bachelor Degree8 yrs expEnglish

Job Description

Associate Director, Downstream Marketing – Global Imaging CT

GE HealthCare

• Own the global downstream marketing strategy and annual plan for the CT portfolio • Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas • Identify growth opportunities by segment, customer type, and buying environment • Build strong operating rhythm with key stakeholders to drive alignment and execution • Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives • Drive launch readiness across key components • Establish and run launch governance • Ensure lifecycle marketing supports sustained adoption and differentiation beyond launch • Develop and maintain CT positioning and messaging aligned with Imaging narratives • Define buyer-journey messaging based on jobs to be done

Job Requirements

  • Bachelor’s Degree in Marketing, Business, Science, Engineering, or related field
  • 8+ years of experience in downstream marketing, product marketing, or commercial marketing in healthcare technology or complex B2B environments
  • Proven experience leading launches and downstream marketing programs for complex solutions
  • Demonstrated ability to translate technical and clinical value into clear, buyer-relevant messaging
  • Strong cross-functional leadership skills in a global, matrixed organization
  • Preferred MBA or advanced degree
  • Experience in diagnostic imaging, CT, capital equipment, or regulated healthcare markets
  • Experience partnering with regional marketing teams on global-to-local execution

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • 401(k) plan with employee and company contribution opportunities
  • Life, disability, and accident insurance
  • Tuition reimbursement

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