• Own and exceed annual new annual recurring revenue and renewal targets for the K–12 segment • Build and manage a healthy, forecastable pipeline using a consultative sales approach • Lead complex, multi-stakeholder deals involving curriculum directors, principals, school psychologists, IT, and district finance • Navigate RFP, procurement, and approval processes common to public school districts • Cultivate relationships with state education agencies, mental health coalitions, and intermediary organizations • Identify and pursue grant-funded opportunities (e.g., ESSER, Title IV, state mental health grants) where districts use public funding for our product • Represent the organization at key K–12 and mental health conferences • Partner on K–12 campaign strategy, event presence (e.g., NASN, ASCA, SXSWedu), and inbound lead quality • Work closely with Customer Success teammates to ensure smooth handoffs and strong retention in your accounts • Provide structured feedback to Product on school-specific needs, objections, and competitive dynamics • Develop and refine sales playbooks, messaging, and objection-handling frameworks tailored to district buyers • Support TRAILS team with all hands on deck events as needed and other team initiatives

• Own and strengthen the full-funnel growth engine across a portfolio of digital education products. • Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment. • Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels. • Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders. • Establish and maintain a reliable single source of truth for growth performance across the portfolio. • Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows. • Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance. • Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes. • Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking. • Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data. • Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.

• Own the McJ brand across all owned channels, including website, social, outbound marketing, merch, conferences, and events. • Drive agency marketing initiatives with the goal of increasing awareness among CMOs and earning industry recognition. • Develop, evolve and maintain how McJ communicates its positioning, culture, and capabilities. • Lead internal and external brand storytelling, from credentials decks to website content. • Support agency new business reviews and lead select pitches. • Manage pitch processes end to end, including internal meetings, rehearsals, timelines, and deadlines. • Lead scoping and pricing for reviews in partnership with the Operations Programs Manager. • Collaborate with agency leadership to drive organic growth within existing clients. • Stay current on agency marketing and new business best practices. • Bring fresh thinking, tools, and approaches to help McJ stay competitive. • Ultimately, help make McJ famous.

• Build & train a nationwide sales team to get into 200+ new retail accounts across the U.S. • Motivate & lead a commission-based team to maximize performance. • Grow our partnership with Nordstrom—run successful trunk shows, analyze sales data, drive reorders, onboard/train account specialists, and expand into new markets. • Oversee the Events Manager to ensure events are well-executed and hitting sales targets. • Research, plan, and run trade shows—from setup to follow-ups that land new accounts. • Seek out, pitch, and close new opportunities with relentless drive. • Turn relationships into revenue, leveraging a sharp eye for high-potential partnerships. • Execute on the company’s growth vision with determination and results-driven focus.