McGarrah Jessee

OVERVIEW McGarrah Jessee is looking for a Senior Manager, Paid Search — someone who doesn’t just manage keywords and bids, but architects how search drives full-funnel retail growth in a world where discovery is being rewritten in real time. This role sits at the intersection of performance marketing, retail strategy, data and emerging AI-driven discovery — translating business ambition into search ecosystems that capture demand, create demand and defend against it being intercepted upstream. You’ll lead SEM for a major national retail brand, overseeing a multimillion dollar monthly investment while partnering directly with senior client leadership to connect business priorities to platform execution. This is not a “manage the account” role. This is a shape how search works in a post-search world role. WHAT YOU’LL LEAD SEARCH STRATEGY AND GROWTH PLANNING - Own the full-funnel role of search across the retail business — from demand capture to demand creation to demand defense. - Translate merchandising priorities, seasonal moments and inventory realities into search strategy. - Define how search shows up across key retail moments — from everyday intent to peak events to cultural spikes. - Architect how search integrates with broader media, retail media networks and owned channels. STRATEGIC ACCOUNT LEADERSHIP - Drive the Roadmap: Own the holistic SEM strategy for a major retail account, aligning paid search efforts with the client’s seasonal calendar, merchandising priorities and inventory fluctuations. - Client Partnership: Act as the primary point of contact for the client’s marketing team. Translate complex campaign data into clear, business-centric narratives for VP+ level audiences. - Budget Stewardship: Direct the allocation of monthly budgets exceeding $1MM, ensuring agile fund movement to capture demand during peak sales events. EXECUTION, INNOVATION & AI - Omnichannel Growth: Develop strategies that simultaneously drive online ROAS and local store visits, utilizing the full suite of search products (Performance Max, Shopping, Local Inventory Ads, YouTube and Demand Gen). - AI & Automation: Lead the agency’s adoption of scripts and AI tools to automate bidding, streamline reporting, and visualize data. You will test new workflows to optimize output and create efficiencies. - Data-Driven Optimization: Move beyond basic metrics. Analyze full-funnel performance (from impression to conversion) to provide actionable insights that inform not just bids, but creative and landing page decisions. TEAM MANAGEMENT & COLLABORATION - Mentorship: Manage and mentor a team of SEM Managers and Specialists. Foster a culture of rigorous QA, testing and continuous professional development. - Cross-Channel Integration: Collaborate with the client’s internal and external partners (SEO, Affiliate, Display) to ensure a unified market presence and consistent messaging. EXPERIENCE & BACKGROUND - 7+ years of paid search experience, with a background in high-volume B2C campaigns. - 2+ years of management experience with at least two direct reports. - Budget Scale: Proven track record of directly managing monthly ad spends of $1MM+. - Bachelor’s degree in marketing, business or analytics, or equivalent experience. TECHNICAL MASTERY - Deep Platform Knowledge: Expert-level proficiency in Google Ads (Search, Shopping, PMax), Microsoft Ads, and SA360 (or similar enterprise tools). - Analytics & Reporting: Advanced proficiency in GA4 or Adobe Analytics and Excel/Google Sheets. Experience with visualization tools like Power BI, Looker Studio or Tableau is highly preferred. - Automation Fluency: Comfort with script adoption and using AI for reporting insights. Willingness to embrace new technology to solve old problems. SOFT SKILLS & ATTRIBUTES - Retail Acumen: You understand retail math (margins, inventory turn, seasonality) and how digital marketing impacts the bottom line. - Clear Communicator: You can explain complex SEM concepts to non-technical stakeholders without getting lost in the jargon. - Detail-Oriented: You have a "zero-defect" mentality regarding campaign setup, budget pacing, and QA. WHY THIS ROLE? - Impact: You will be guiding the strategy for a household brand name, where your decisions have an immediate, measurable impact on revenue. - Innovation: We are looking for a changemaker who wants to push the boundaries of what is possible with AI and automation in paid search. - Culture: Join a team that values autonomy, smart collaboration and a people-first approach to agency life. This is a remote position.

• Lead SEM for a major national retail brand, overseeing a multimillion dollar monthly investment. • Own the full-funnel role of search across the retail business — from demand capture to demand creation to demand defense. • Act as the primary point of contact for the client’s marketing team. • Direct the allocation of monthly budgets exceeding $1MM.

• Partner with a senior copywriter to consistently bring surprising creative solutions • Take projects from briefing through production, working closely with creative directors • Collaborate across concentrations, knowing what levers to pull and when to push beyond the obvious answer • Concept and execute ideas that solve the business problems of our clients and get noticed outside of our industry • Push for unexpected visual solutions throughout your projects • Dream up and share innovative, proactive thinking our clients aren’t asking for • Present work dynamically and confidently to any level of client, bringing fervor to the ideas and grounding them as solutions to our client’s business objectives • Understand that you cannot solve the brief alone and know when to pull in partners from other concentrations

• Develop full-funnel paid social strategies that support brand, traffic and revenue goals • Oversee the planning, activation and scaling of campaigns across Meta, TikTok and emerging platforms • Direct advanced audience frameworks — segmentation, prospecting, LALs, 1P activation and commerce integrations • Actively shape social-first creative strategy alongside creative teams • Define success frameworks tied to business outcomes — not just platform metrics • Serve as the paid social strategic lead in client conversations • Stay ahead of platform changes, beta opportunities and emerging commerce capabilities.

• Own the McJ brand across all owned channels, including website, social, outbound marketing, merch, conferences, and events. • Drive agency marketing initiatives with the goal of increasing awareness among CMOs and earning industry recognition. • Develop, evolve and maintain how McJ communicates its positioning, culture, and capabilities. • Lead internal and external brand storytelling, from credentials decks to website content. • Support agency new business reviews and lead select pitches. • Manage pitch processes end to end, including internal meetings, rehearsals, timelines, and deadlines. • Lead scoping and pricing for reviews in partnership with the Operations Programs Manager. • Collaborate with agency leadership to drive organic growth within existing clients. • Stay current on agency marketing and new business best practices. • Bring fresh thinking, tools, and approaches to help McJ stay competitive. • Ultimately, help make McJ famous.

• Partner with a senior art director to consistently bring surprising creative solutions • Take projects from briefing through production, working closely with creative directors • Collaborate across concentrations, knowing what levers to pull and when to push beyond the obvious answer • Concept and execute ideas that solve the business problems of our clients and get noticed outside of our industry • Dream up and share innovative, proactive thinking our clients aren’t asking for • Present work dynamically and confidently to any level of client, bringing fervor to ideas and grounding them as solutions to our client’s business objectives • Understand that you cannot solve the brief alone and know when to pull in partners from other concentrations

McGarrah Jessee (McJ) is looking for a Media Trafficking Specialist — someone who doesn’t just move assets from point A to point B, but ensures campaigns come to life flawlessly across channels. This role sits at the intersection of media execution, operations, technology and creative collaboration — translating strategic media plans into perfectly orchestrated live campaigns. You’ll support the trafficking lifecycle across both traditional and digital media, ensuring assets, tags, instructions and data move seamlessly between internal teams, platforms and vendor partners. While this role spans channels, the current allocation is approximately: - 75% broadcast (linear TV and radio) - 25% digital (Connected TV, online video, paid social and audio) This balance may evolve as our in-house capabilities scale. This is a precision role for someone who understands that execution excellence fuels performance since even the best strategy fails if it doesn’t launch cleanly. BROADCAST TRAFFIC - Work closely with McJ brand team to receive and route client-approved creative assets, ensuring they match the media team’s buy details, including dayparts and flighting. - Own the daily end-to-end trafficking process for all linear TV and radio campaigns, moving away from a third-party model to a direct-to-station execution model. - Act as the primary operator within our Mediaocean Prisma ecosystem, ensuring the seamless flow of buy data, ISCI codes and reconciliation data. - Manage the generation and assignment of ISCI codes and use Comcast AdFusion to deliver assets to stations across the country. - Lead the charge on discrepancy resolution and post-air-date reconciliation to ensure our clients get exactly what they paid for. DIGITAL TRAFFIC - Work closely with McJ brand team to receive and route client-approved creative assets. - Ensure creative assets meet platform specs and are versioned correctly by audience, format and placement. - Support the team in QA tagging, tracking, UTMs and naming conventions before launch. - Implement buy details accurately within DSPs/ad servers as needed. - Conduct prelaunch checks to confirm targeting, pacing and tracking integrity. - Monitor live delivery, and flag discrepancies quickly. CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT - Coordinate across media, creative, production, analytics, account and vendor teams to ensure campaigns are operationally ready for launch. - Identify gaps, bottlenecks or unclear ownership early, resolving issues before they impact go-live. - Continuously assess trafficking workflows to surface opportunities for greater efficiency, clarity and scalability. - Serve as a power user across trafficking systems (Mediaocean, AdFusion, DSPs and ad servers). - Maintain and evolve our “Trafficking Playbook” (standard operating procedures and process maps) as we scale our in-house capabilities. WHAT YOU BRING - 5+ years of experience in media trafficking, campaign operations or media execution - Hands-on experience in broadcast environments - Advanced knowledge of Mediaocean Prisma (critical requirement) - Direct experience using Comcast AdFusion for spot trafficking and distribution - Familiarity with Nielsen market data and its application within media buying and trafficking - Familiarity with digital trafficking systems (DSPs, ad servers and social platforms) - Exceptional attention to detail and organizational skills - Ability to manage multiple campaigns, markets and deadlines simultaneously - Strong troubleshooting skills and clear cross-team communication Flexible work from home options available.