• Own the McJ brand across all owned channels, including website, social, outbound marketing, merch, conferences, and events. • Drive agency marketing initiatives with the goal of increasing awareness among CMOs and earning industry recognition. • Develop, evolve and maintain how McJ communicates its positioning, culture, and capabilities. • Lead internal and external brand storytelling, from credentials decks to website content. • Support agency new business reviews and lead select pitches. • Manage pitch processes end to end, including internal meetings, rehearsals, timelines, and deadlines. • Lead scoping and pricing for reviews in partnership with the Operations Programs Manager. • Collaborate with agency leadership to drive organic growth within existing clients. • Stay current on agency marketing and new business best practices. • Bring fresh thinking, tools, and approaches to help McJ stay competitive. • Ultimately, help make McJ famous.

• Build & train a nationwide sales team to get into 200+ new retail accounts across the U.S. • Motivate & lead a commission-based team to maximize performance. • Grow our partnership with Nordstrom—run successful trunk shows, analyze sales data, drive reorders, onboard/train account specialists, and expand into new markets. • Oversee the Events Manager to ensure events are well-executed and hitting sales targets. • Research, plan, and run trade shows—from setup to follow-ups that land new accounts. • Seek out, pitch, and close new opportunities with relentless drive. • Turn relationships into revenue, leveraging a sharp eye for high-potential partnerships. • Execute on the company’s growth vision with determination and results-driven focus.

• Manages customer deployment schedules to forecast and secure projected activations throughout the lifecycle of the contract, from initial deployment strategy build through to full commitment realization. • Collaborate closely with cross-functional team members to ensure objectives are met. • Cultivates and closes new sales opportunities throughout the contract lifecycle by identifying new use cases and/or net new solutions. • Builds deployment strategy with customer considering contract terms such as unit commitment levels & pricing, required technical requirements and customer business models. • Maintains SalesForce.com management of deployment and activations forecast. • Reports on progress against contract terms.

• Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more. • Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation. • Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns. • Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys. • Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions. • Research and test new channels, tactics, and tools to keep us ahead of the curve. • Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting.