• Lead the management and optimization of Sophos’ website properties, ensuring the site remains the highest performing Marketing vehicle for brand awareness and demand generation by creating and executing a strategic technical roadmap to improve user experience on the site and drive business through the funnel. • Own and optimize for AEO and SEO on the site to support traffic and engagement goals across all of our global languages • Build out advanced website capabilities to drive conversions, including personalization and vector search • Team up with integrated marketing, creative, field marketing, product marketing and others to bring to life high quality, relevant content on the site that supports business goals and initiatives and drives strong lead conversion • Increase speed to market through streamlined development and publishing processes, automation and technology integrations • Create and execute a framework for best-in-class development practices for enterprise web properties • Manage agency relationships and be responsible for coordinating activities and deliverables. • Oversee a growing team of web marketing professionals, including web content producers and developers – lead training, provide leadership and mentorship, and guide in industry best practices • Understand and prioritize web requirements of cross-functional teams across Sophos to accelerate growth aligned to business objectives. • Act as internal subject matter expert and thought leader for all aspects of website management to raise the level of strategic thinking and ensure we are utilizing current techniques and tools to maximize the impact of our marketing efforts • Drive cross-functional alignment with other digital leaders in User Experience and Paid and Earned Media to maximize the impact of our Marketing efforts • Identify KPIs and establish benchmarks to measure the impact of web activities. Own website reporting and analytics that support regular insight and optimization of efforts.

• Orchestrate the Enrolment Experience: Manage high-volume, warm inbound leads (no cold calling) • Guide families from curiosity to commitment, acting as the 'Voice of Contour' via email and text. • Enforce Operational Truth: Maintain absolute data integrity across HubSpot and our internal systems. • Ensure student records, attendance data, and schedules are 100% accurate, 100% of the time. • Service Resolution Architecture: Act as the primary problem solver for scheduling conflicts and service queries, ensuring parents feel heard and solutions are delivered rapidly. • Systematic Resource Management: Rigorous management of learning materials and student resources, ensuring the right student gets the right content at the right time.

• Lead the scaling of a new strategic product • Define sales vision and strategy • Set quarterly sales goals • Establish operational governance and run the cadence of the business • Build inbound sales function and optimize sales funnel • Drive sales acceleration through tooling and systems updates • Innovate with AI tools to enhance sales productivity

• Provides operational support to Medical Affairs department and projects, including managing project timelines and budget • Supports scientific publications operations, including publication tracking and reporting, author and agency coordination, document and journal submission management, compliance reviews, and maintenance of the Medical Affairs publications site • Assists in the planning and execution of congress activities • Assists in the planning and execution of Advisory Boards to include FMV assessments, tracking consultant agreements, and ensuring proper documentation • Coordinates Medical Review Committee process for review of scientific exchange materials • Manages the contracting process with external consultants/vendors and tracks progress • Coordinates functional team meetings and generates and distributes meeting minutes • Collaborates with internal cross functional stakeholders to ensure timely, quality execution of activities and projects • Supports cross-functional communication across the CDMA functional teams through appropriate methods • Supports high-priority, cross-functional initiatives that advance AI adoption, digital enablement, and other strategic CDMA priorities • Supports the development and execution of the AI, automation, and digital enablement strategy for CDMA, driving solutions that enhance productivity, operational efficiency, and decision making across functions