• Build and run outbound programs that scale targeted outreach by ICP and persona across Strategic, Enterprise, and Mid-Market accounts • Own ABM strategy and execution for priority accounts, including segmentation, account selection, personalized journeys, and coordinated plays with Sales • Turn signals (site activity, content consumption, intent, partner signals) into automated actions, routing, and follow-up workflows • Build campaigns aligned to our marketing calendar, supporting pre- and post-event momentum, content launches, and integrated campaign arcs that drive pipeline • Own lifecycle and nurture tracks across early interest, evaluation, rollout, and expansion • Lead CRO across key touchpoints using structured experiments • Own demand capture across SEO, paid search, targeted social, and retargeting • Build inbound routing, scoring, and follow-up systems in partnership with Sales • Create ADR-ready campaigns and workflows: cadences, messaging, triggers, and follow-up logic • Build partner-driven demand loops with our ecosystem of partners across platforms, delivery providers, and other commerce infrastructure players • Own full-funnel reporting to surface friction, drop-off, and pipeline opportunities • Test new channels, measure impact, and double down on what drives pipeline

• Own and execute outbound marketing campaigns across email, SMS, and other channels, from copy development through activation and performance analysis • Manage and optimize website and landing pages using Webflow and WordPress, including content updates and conversion improvements • Design, launch, and analyze A/B tests across email campaigns, website experiences, and conversion funnels, with the ability to write and refine performance-driven copy • Build and maintain marketing automations and lifecycle workflows in Salesforce Marketing Cloud • Monitor and report on performance metrics including attribution, pipeline contribution, and funnel conversion rates • Partner with Sales/Admissions teams to optimize the MQL-to-conversion process and improve lead quality • Manage relationships with contractors and agencies (copywriters, paid media specialists, Marketing Cloud implementers) while maintaining ownership of core systems • Create campaigns and edit copy to ensure consistency, clarity, and alignment with campaign goals • Translate analytics and experiment results into clear recommendations and implement improvements

• Own growth marketing analytics strategy across paid media, organic growth, lifecycle, and CRM — defining how success is measured and optimized. • Lead deep data exploration to identify growth opportunities, efficiency gains, and performance risks across acquisition, activation, retention, and monetization. • Translate complex performance data into executive-ready insights, connecting spend, user behavior, and value to business outcomes. • Define and evolve KPI frameworks, including CAC, CPI, LTV, ROI, payback, retention, and cohort performance. • Design and evaluate growth experiments (channel tests, creative tests, offer tests, lifecycle tests), ensuring clear hypotheses, measurement plans, and post-test insights. • Partner with Growth Marketing and Finance to inform budget allocation, channel scaling decisions, and forecasting based on performance and return. • Establish standards for attribution, incrementality, and performance measurement to help Fliff move beyond last-click thinking as the business scales. • Identify data gaps and measurement limitations and partner with data engineering, marketing ops, and external vendors to improve tracking and data quality. • Own executive growth reporting — dashboards, weekly performance views, and strategic deep dives that drive decision-making. • Build scalable reporting systems that balance rigor with usability, enabling self-service insights for growth stakeholders. • Serve as a strategic advisor to Growth, Marketing, and Leadership teams, shaping how questions are framed and how insights are acted upon. • Mentor and influence analysts (directly or indirectly), setting best practices for analysis, storytelling, and analytical rigor.

• Manage Agile's Meta Ads and Google Ads campaigns • Generate creative concepts for ads • Write copy for video and image creatives • Write landing page copy • Delegate and validate requests to design and web design teams • Develop traffic strategies and funnels • Plan social media content • Create internal resale/up-sell initiatives for the existing client base • Create referral programs to encourage clients to recommend us • Create funnels and email marketing campaigns to nurture the database • Create WhatsApp campaigns for the lead database • Analyze funnel data on dashboards • Create and document processes for your department