• Manage Agile's Meta Ads and Google Ads campaigns • Generate creative concepts for ads • Write copy for video and image creatives • Write landing page copy • Delegate and validate requests to design and web design teams • Develop traffic strategies and funnels • Plan social media content • Create internal resale/up-sell initiatives for the existing client base • Create referral programs to encourage clients to recommend us • Create funnels and email marketing campaigns to nurture the database • Create WhatsApp campaigns for the lead database • Analyze funnel data on dashboards • Create and document processes for your department

• Implements standards and best industry practices • Assessing project performance against established business objectives and adjusting strategies as needed • Track and improve the strategic utilization of resources • Build a return of experience (ROE) process and ensure results are shared with the entire organization • Improves communication and productivity • Coordination between Post-Award Phase Team and Pre-Award Phase Team • Leads projects as well as coaches other project leaders on the implementation of improvements • Perform project reviews to identify process gaps, and methods to improve project execution and cost reduction • Work on strategies for business development & growth per product • Develop strategies for installed base per product, and strategies to win new business and customers • Coordinate between Commercial Team and Technical Team to provide competitive strategies, solutions, bids and proposals to Customers • Locates or proposes potential business deals by contacting potential partners • Discovers and explores business opportunities • Screens potential business deals by analyzing market strategies, deal requirements, and financials • Setting goals and developing plans for business and revenue growth • Pursuing leads and moving them through the sales cycle • Coordinate with Finance and Execution Team for reporting purposes

• Own the full end‑to‑end expansion campaign framework for selling Cloud add‑on products and modules to existing CIC Cloud customers. • Translate company growth priorities and product add‑ons into clear, repeatable campaign plans. • Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing. • Define campaign objectives, success metrics, timelines, and key dependencies. • Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes. • Partner with cross‑functional teams to identify high‑propensity customer segments for Cloud Add‑on campaigns. • Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity. • Build persona‑specific value propositions for IT, supply chain, and operations leaders. • Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases. • Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points. • Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials. • Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets. • Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources. • Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution. • Lead weekly execution meetings, standups, and retrospectives. • Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation. • Proactively remove blockers and escalate to executive leadership when needed. • Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion. • Ensure campaigns are cohesive and consistent across all customer touchpoints. • Partner with the CMO and CRO to define KPIs and campaign targets. • Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings. • Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance. • Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders.

• Provide support for the development and execution of the region’s growth marketing initiatives to meet dynamic sales goals for the region • Collaborate with cross-functional teams to create tailored, high-impact RFP responses • Maintain and update the RFP platform and library of responses • Lead the creation and delivery of persuasive finalist PowerPoint presentations • Work directly with producers and sales teams to support lead generation and close sales opportunities • Collaborate on brand awareness activities in the region • Curate and produce regional content across channels (web, email, social, print) • Translate complex topics into clear, compelling narratives and CTAs • Plan and support regional growth events (owned and sponsored)