• Design and implement conversion rate optimization strategies to increase lead generation, improve user experience, and maximize ROI across web and mobile platforms. • Use tools like Google Analytics 4 and Microsoft Clarity to assess website and landing page performance, identifying areas for improvement. • Plan, create, and run A/B and multivariate tests to evaluate the effectiveness of different strategies, layouts, and content to enhance conversion rates. • Conduct AP testing and research other websites to identify what works, what could work for us, and what might not be suitable. • Generate and propose creative ideas aimed at improving conversions, clicks, and overall user engagement. • Collaborate with the team to improve website flow and layout based on data insights, ensuring a seamless user experience across all devices. • Analyze and enhance conversion paths for various marketing campaigns, such as popups and emails, to improve overall performance. • Generate actionable reports detailing test results, CRO initiatives, and overall site performance for internal teams and management. • Stay updated on industry trends, tools, and best practices in conversion optimization, conducting regular competitor analysis to stay ahead.

• Conduct welcome calls to newly registered clients and introduce them to the platform • Guide clients through key platform features, helping them take meaningful first steps toward activation • Drive client conversion by proactively engaging users and moving them toward becoming active on the platform • Inform clients about platform updates, new features, or important changes • Address initial client questions and provide clear, helpful guidance • Maintain accurate records of client interactions and follow-up actions • Collaborate with internal teams to share client feedback and improve the onboarding experience

• design CRO-focused pages and experiments across multiple eCommerce brands • design full Shopify redesigns focused on conversion design • A/B test variants quickly and cleanly • design landing pages for paid traffic • translate CRO strategy into clear, usable designs • collaborate closely with CRO specialists, PMs, developers, copywriters, and media buyers

• Help Shopify brands get more sales through smarter testing and UX improvements: • Plan, launch, and manage A/B tests (Intelligems / similar) • Review CRO redesigns using internal framework • Analyze heatmaps, GA4, and user recordings • Identify friction points in the funnel and fix them • Work closely with designers and PMs • Turn data into simple, clear recommendations • Work across multiple brands and see results weekly, not once a year.