Trustona Media

• Design and implement conversion rate optimization strategies to increase lead generation, improve user experience, and maximize ROI across web and mobile platforms. • Use tools like Google Analytics 4 and Microsoft Clarity to assess website and landing page performance, identifying areas for improvement. • Plan, create, and run A/B and multivariate tests to evaluate the effectiveness of different strategies, layouts, and content to enhance conversion rates. • Conduct AP testing and research other websites to identify what works, what could work for us, and what might not be suitable. • Generate and propose creative ideas aimed at improving conversions, clicks, and overall user engagement. • Collaborate with the team to improve website flow and layout based on data insights, ensuring a seamless user experience across all devices. • Analyze and enhance conversion paths for various marketing campaigns, such as popups and emails, to improve overall performance. • Generate actionable reports detailing test results, CRO initiatives, and overall site performance for internal teams and management. • Stay updated on industry trends, tools, and best practices in conversion optimization, conducting regular competitor analysis to stay ahead.