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Chief Sales Officer

Chief Marketing OfficerChief Marketing OfficerOtherRemoteLeadTeam 11-50

Location

United States

Posted

94 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Chief Sales Officer

Fitt Talent Partners

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a client, a science-backed hydration brand offering clean, sugar-free electrolyte powder sticks made with real fruits, vitamins, and minerals designed to optimize cellular hydration and daily performance. Job Description Are you a strategic sales leader with a builder’s mindset and a track record of scaling CPG brands through national retail? Do you know how to unlock distribution at scale, manage major retail partnerships, and build a sales machine that drives both velocity and brand equity? We are looking for a Chief Sales Officer who combines vision with execution — someone who understands that hydration is life and knows how to bring that mission to millions of consumers through world-class retail execution. If you thrive in high-growth environments and want to help build the next iconic beverage brand, this role is for you. What You’ll Do Own National Sales Strategy - Develop and execute the overarching sales strategy, driving revenue growth across national retail, regional grocery, specialty retail, DSD distribution, and strategic partnerships. - Build and Lead the Sales Organization - Recruit, mentor, and scale a high-performance sales team including: - National Account Managers - Regional Sales Directors - Distributor / DSD management - Field sales and merchandising teams - Establish a culture of accountability, ownership, and high performance. Expand Retail Distribution - Drive strategic expansion across major retailers including: - Walmart, Target, Walgreens, Kroger, CVS, Costco, Amazon - Emerging national and regional accounts - Negotiate national contracts, secure premium shelf placement, and execute high-impact retail programs. - Drive Velocity and Retail Performance - Work closely with marketing, shopper marketing, and trade marketing to maximize sell-through, promotional effectiveness, and in-store visibility. - Manage Strategic Retail Partnerships - Serve as the executive relationship owner for key retail partners, distributors, and broker networks. Own Sales Forecasting & Revenue Growth - Develop accurate forecasting models and sales plans that support company growth targets. - Manage trade spend, retail pricing strategies, and promotional planning to maximize profitability and velocity. - Identify New Channels & Market Opportunities What We’re Looking For - Proven CPG Sales Leader - 10+ years of CPG sales leadership experience, with a strong preference for beverage, hydration, or functional nutrition categories. - Retail Expansion Expertise - Deep experience working with major national retailers including Walmart, Target, Kroger, Costco, Walgreens, and similar accounts. - Existing buyer relationships strongly preferred. - Demonstrated track record scaling emerging brands from $10M to $100M+ revenue through retail expansion and velocity growth - Able to develop long-term strategy while executing at the ground level with retailers, brokers, and distributors

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