Role Description Vortala is seeking an experienced PPC Team Leader to lead and develop a team of Paid Traffic Specialists while driving the strategy and performance of our paid advertising services. Our clients are primarily chiropractic and dental practices with a straightforward goal: generate more new patients. This role is accountable for ensuring paid advertising delivers measurable lead generation and ROI for those clients. This is a hands-on leadership role. The majority of time (~70%) is spent overseeing and optimizing campaigns directly, with the remaining focus on mentoring the team, refining processes, and elevating overall service quality. Beyond day-to-day management, this role carries real strategic weight. You’ll have a strong voice in shaping Vortala’s paid advertising direction including refining our Google and Meta offerings, improving how we operate, and identifying opportunities to expand into new platforms and services. We’re looking for someone who takes ownership, collaborates well, and makes the team around them better. Qualifications - 5+ years hands-on experience managing Google Ads campaigns in an agency environment - 3+ years hands-on experience managing Meta (Facebook/Instagram) advertising campaigns - Experience leading or mentoring PPC specialists, or managing a small team - Experience working within a Google Ads MCC environment managing multiple client accounts simultaneously - Proven ability to generate qualified leads and strong ROI for small-business clients with modest budgets - Solid understanding of lead generation optimization for campaigns with smaller budgets and limited geographic targeting - Experience implementing and troubleshooting conversion tracking Requirements - Strong working knowledge of Google Ads and Meta Ads Manager - Proficiency with Google Analytics and campaign performance reporting - Familiarity with call tracking platforms (e.g., WhatConverts or similar) - Experience with Microsoft Advertising is a plus - Familiarity with workflow or automation tools (e.g., Zapier, GoHighLevel) is a plus Benefits - Full-time, Monday through Friday, 40 hours per week contractor position - Flexibility in work hours - Support for both U.S. and Australian clients - Availability to work at least 4–5 hours per day during standard U.S. business hours (7:00 AM–5:00 PM EDT, Monday through Friday) - Occasional availability during Australian business hours for client support and escalations as needed Company Description In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet. Today, our dedicated team of 80 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and digital marketing strategy. Our core company values are Trust, Growth and Leadership. And our team culture is based on practicing the “Outward Mindset” which is the simple idea that, “our success is a by-product of helping others succeed.” Vortala brands include: - Perfect Patients (allied healthcare) - Smile Marketing (dental) - Expanding into other healthcare verticals

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job Description The Growth Media team, part of the Enterprise Media Group within Allstate, is responsible for the planning, execution and optimization of Paid Search (SEM) campaigns across a portfolio of insurance products. We are seeking a strategic, data-driven, and hands-on Senior Manager of Paid Search to lead our paid search initiatives across multiple platforms. This role demands a visionary leader who can navigate the evolving search landscape, especially as AI transforms consumer behavior, automation, and campaign orchestration. The ideal candidate will combine deep platform expertise with a passion for innovation, mentoring, and cross-functional collaboration. Key Responsibilities: - Develop and execute paid search strategies aligned with business goals and customer acquisition targets. - Identify growth opportunities across search platforms and emerging trends in SEM. - Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization. - Manage large-scale budgets efficiently to maximize ROI and meet CPA/CAC goals. - Ensure accurate tagging and tracking to capture all necessary data points for analysis and reporting. - Partner with Analytics team to monitor, analyze, and report on campaign performance. - Build test and learn roadmap for paid search to continuously test improvements in performance. - Stay ahead of AI-driven changes in search behavior, automation, and platform capabilities (ex: PMAX) - Work closely with SEO and other media channels to create integrated search strategies. Supervisory Responsibilities: - Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning. - Conduct regular 1:1s, provide feedback, and support career development through goal-setting and coaching. Preferred Qualifications: Experience - 8+ years of hands-on experience managing paid search campaigns, preferably in high-growth environments. - Deep expertise in Google Ads, Microsoft Ads, and bid management tools (e.g., SA360, Marin, Skai) - Deep expertise in excel (pivot tables, vlookups) and powerpoint - Experience in Adobe Analytics and Google Analytics - Experience with competitive insight tools such as SEMRush, Adthena, and BrightEdge - Experience with conversion tracking, attribution models, and audience segmentation Certificates, Licenses, Registrations - Google Ads Certification preferred Functional Skills - Strong attention to detail and organization required - Strong partnership management and collaboration with external & internal partners - Ability to provide insightful feedback and make effective decisions - Ability to build strong cross-functional relationships - Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making - Strong communication skills both written and presentation Skills Analytics, Campaign Development, Campaign Execution, Conversion Tracking, End-to-End Testing, Google Analytics, Microsoft Excel, Paid Search Marketing, Reporting Compensation Compensation offered for this role is 100,000.00 - 170,500.00 annually and is based on experience and qualifications. The candidate(s) offered this position will be required to submit to a background investigation. Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact. Allstate generally does not sponsor individuals for employment-based visas for this position. Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance. For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance. To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs. To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint. It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) • Manage multi-channel paid campaigns (Google, Meta, LinkedIn as needed) • Conduct keyword research, audience segmentation, and competitor analysis • Optimize campaigns to improve ROAS, CPA, CTR, and conversion rates • Design and execute A/B tests across ad creatives, landing pages, and bidding strategies • Analyze campaign data and deliver actionable insights through reporting • Manage and allocate budgets efficiently to maximize performance • Implement and oversee conversion tracking (GA4, Google Tag Manager) • Collaborate with design, content, and CRO teams to improve funnel performance • Stay updated on PPC trends, platform updates, and best practices

Role Description We are seeking a highly analytical and execution-oriented Performance Marketing Manager, Creative Testing to build and operate a robust, data-driven creative testing engine across our paid acquisition channels. This is not a role for a passive observer or creative operations lead; to succeed in this role, you need to be a self-driven 'insight hunter' who possesses the high-level ownership required to turn raw data into a scalable competitive advantage. In this role, you will translate performance data into clear hypotheses, testing plans, and creative direction. You will partner closely with media buying and creative teams and go beyond surface-level metrics (CTR, CPA) to uncover the 'why' behind performance, building a robust and scalable pipeline that ensures our paid acquisition is fueled by deep consumer psychology and rigorous experimentation. This role is ideal for someone with a primarily media buying, performance marketing, or growth marketing background who understands how to turn customer data into a scalable creative testing engine. Key Responsibilities - Deep In-Channel and Cross-Channel Analytical Rigor - Granular Performance Audits: Conduct deep-dive analyses of ad-level performance within and across Meta, Google (YouTube), Applovin, and other channels; moving past standard metrics to identify non-obvious patterns in ad engagement rates, performance, attribution, and audience/persona behavior. - Hypothesis development: Translate performance metrics such as hook rate, CTR, CPA, LTV, and ROAS into actionable creative iterations and testing strategies. Isolate individual components of an ad to inform follow-up tests. - Insight Hunting: Proactively dive into specific data sets to uncover insights “beyond the surface,” such as how specific creative angles interact with different audience segments or how creative fatigue varies by format. - Statistical Integrity & Synthesis of Complex Data: Apply the necessary statistical analysis to ensure creative tests are statistically significant and that learnings are truly repeatable. Connect the dots between creative performance, website conversion, and customer retention to inform a holistic acquisition strategy. - Building a Scalable Testing Pipeline - Hands-on Planning & Creative Strategy: Develop clear, testable creative briefs rooted in data rather than subjective opinion or one-off ideas. Structure experiments to iterate on winning concepts and systematically test new hypotheses. - Systems Building: Move beyond maintaining a roadmap to building a robust, scalable creative testing architecture that can handle a high volume of assets without losing quality or strategic focus. - AI-Driven Scaling: Leverage AI tools and LLMs to scale creative and analytical processes. You will be responsible for writing, testing, and reviewing LLM prompts to ensure output consistency, brand alignment, and compliance. - Workflow Optimization: Continuously iterate on internal workflows to remove bottlenecks, ensuring the testing pipeline moves faster and more efficiently as we scale. Partner with stakeholders to ensure testing priorities align with acquisition goals and channel performance. - Strategic Leadership & Ownership - End-to-End Accountability: Take 100% ownership of the creative testing flow, from initial hypothesis and briefing to launch, readout, and the subsequent iteration. Lead creative performance reviews grounded in objective results, clear learnings, and next-step recommendations. - Decision-Making & Strategy: Lead the creative strategy function, making high-stakes decisions on budget allocation and creative direction based on performance data. Lead relationships with external agencies and the buildout of Mood's internal creative function. - Cross-Functional Leadership: Partner with media buyers and creative teams to foster a culture of high accountability, acting as a leader for high-performing marketing managers and creative staff. Qualifications - 6+ years of experience in performance marketing, paid media, growth marketing, or a similar acquisition-focused role, with recent hands-on experience managing Meta ads and other paid channels. - Proven track record at a decision-making level; you have built or led a strategy function, or successfully led a team of high-performing marketing managers. - Demonstrable ability to deconstruct ad creative and campaign structures into actionable data points. - Dedicated focus on rigorous testing methodologies and experience managing complex, multi-variable testing roadmaps. - High levels of proactiveness and curiosity, actively seeking and investigating opportunities to improve performance. - Hands-on experience managing or working closely with paid social campaigns, especially Meta. - Strong cross-functional communication; ability to translate performance data into executive summaries, in-depth analysis, and creative direction. - High comfort level using AI tools to scale processes. Bonus Points - Experience scaling creative testing within a high-growth DTC brand. - Experience writing and reviewing LLM prompts to ensure consistency and compliance. - Prior experience developing ads for a brand in a highly regulated industry. - Familiarity with creative analysis frameworks, ad account reporting, and experimentation systems. - Direct leadership of creative teams: designers, editors, creators, or external agencies. Legal Disclaimers Mood is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, national origin, genetic information, veteran status, or any other protected category under applicable law. All employment is based on qualifications, merit, and business needs. Mood is committed to working with and providing reasonable accommodations to applicants with physical or mental disabilities. If you need a reasonable accommodation for any part of the employment process, please contact HR and let us know the nature of your request and your contact information.