• The Product Marketing Manager is responsible for how NetVendor’s products and features are positioned, understood, and enabled across the organization. • This role partners closely with Marketing and Product leadership to execute and scale an established messaging framework, ensuring product narratives are clear, credible, and sales-ready. • Execute and maintain product- and feature-level positioning aligned to NetVendor’s approved messaging framework and product vision. • Translate technical and operational capabilities into clear customer value propositions by buyer role and use case. • Ensure product messaging is accurate, current, and reflects real functionality and approved roadmap direction. • Build and maintain NetVendor’s sales enablement library, including pitch decks, one-pagers, feature overviews, demo scripts, and objection-handling materials. • Partner with Sales leadership to identify enablement gaps and prioritize content development. • Develop and maintain competitive battlecards for key competitors. • Track competitor positioning, messaging, pricing approaches, and notable product updates. • Provide regular competitive insights to Sales and Marketing to support field readiness and deal execution. • Partner with Product, Growth Marketing, and Customer Success to support feature launches and platform updates. • Act as a primary point of contact for product-related messaging and enablement across Product, Sales, and Marketing.

• Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis. • Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages. • Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration , informing profitability optimization. • Own category Brand activation , in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights. • Lead end-to-end GTM for new products, features, and packages —from business case collaboration with Product to launch and through post-launch optimization. • Develop and maintain value propositions, pricing & packaging strategies , and competitive differentiation frameworks. • Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners. • Design Customer Experience (CX) and Customer Journey leading cross-functional teams to deliver on a best-in-class brand experience at every touchpoint. • Partner with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV.

• define and develop the annual product and content plan • align key stakeholders around marketing objectives and plan • lead execution of the marketing plan • design and implement marketing projects to drive revenue • partner with portfolio strategy and digital strategy teams • lead event and conference content development • collaborate with internal business and marketing leadership • manage and monitor budget associated with marketing programs • regularly measure and draw insights from programs • prepare and deliver value proposition training • develop PowerPoint presentations for meetings and conferences

• Executive Presence: Represent Product Marketing in executive forums (QBRs, Marketing Leadership meetings, etc.), providing clear, strategic updates and recommendations. • Team Management: Lead, develop, and inspire a team of 3–5 Product and Technical Product Marketers, setting clear goals and delivering results across the full marketing spectrum. • Messaging & Positioning: Create and refine impactful messaging that reflects the full, evergreen value of the Veeam Data Platform as well as the latest release benefits, tailored for diverse audiences in the entire buying group • Global, Cross-Segment Leadership: Shape and execute product marketing strategies that span across customer segments and regions, ensuring messaging, content, and initiatives address the unique needs of each. • Go-to-Market: Oversee ‘run the business’ product marketing activities: launches, sales/field enablement, content development, competitive positioning, and campaign support. • Cross-functional Collaboration: Drive initiatives and deliver business value by working with Product Management, Security, GTM, Demand Generation, Field Marketing, Sales, Renewals, Competitive Intelligence, and Enablement. • Business Alignment: Ensure alignment with business objectives, including revenue, pipeline, retention, and customer satisfaction. Lead programs to migrate customers to new licensing/adoption models. • Enterprise Team Collaboration: Partner closely and collaboratively with an Enterprise-focused Product Marketing team to ensure unified messaging and go-to-market strategies, while sharing insights and best practices across segments. • Storytelling for All Audiences: Craft compelling narratives that address the needs of a broad range of customer personas, from IT administrators to C-level executives. • Innovation: Deliver value to customers across a spectrum of consumption models including On premises, Cloud and as-a-Service delivery options, working across multiple development teams to achieve business goals. • Voice of the Customer: Ability to effectively gather feedback from Customers, Field and Sales to effectively use the voice of customer to advance the business. • Licensing, Pricing, and Adoption: Become an expert in Veeam’s licensing and pricing models, and champion initiatives for adoption, usage, and migration. • AI & Innovation: Champion the use of AI tools and digital platforms to boost team productivity and marketing impact.