• Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis. • Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages. • Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration , informing profitability optimization. • Own category Brand activation , in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights. • Lead end-to-end GTM for new products, features, and packages —from business case collaboration with Product to launch and through post-launch optimization. • Develop and maintain value propositions, pricing & packaging strategies , and competitive differentiation frameworks. • Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners. • Design Customer Experience (CX) and Customer Journey leading cross-functional teams to deliver on a best-in-class brand experience at every touchpoint. • Partner with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV.

• define and develop the annual product and content plan • align key stakeholders around marketing objectives and plan • lead execution of the marketing plan • design and implement marketing projects to drive revenue • partner with portfolio strategy and digital strategy teams • lead event and conference content development • collaborate with internal business and marketing leadership • manage and monitor budget associated with marketing programs • regularly measure and draw insights from programs • prepare and deliver value proposition training • develop PowerPoint presentations for meetings and conferences

• Executive Presence: Represent Product Marketing in executive forums (QBRs, Marketing Leadership meetings, etc.), providing clear, strategic updates and recommendations. • Team Management: Lead, develop, and inspire a team of 3–5 Product and Technical Product Marketers, setting clear goals and delivering results across the full marketing spectrum. • Messaging & Positioning: Create and refine impactful messaging that reflects the full, evergreen value of the Veeam Data Platform as well as the latest release benefits, tailored for diverse audiences in the entire buying group • Global, Cross-Segment Leadership: Shape and execute product marketing strategies that span across customer segments and regions, ensuring messaging, content, and initiatives address the unique needs of each. • Go-to-Market: Oversee ‘run the business’ product marketing activities: launches, sales/field enablement, content development, competitive positioning, and campaign support. • Cross-functional Collaboration: Drive initiatives and deliver business value by working with Product Management, Security, GTM, Demand Generation, Field Marketing, Sales, Renewals, Competitive Intelligence, and Enablement. • Business Alignment: Ensure alignment with business objectives, including revenue, pipeline, retention, and customer satisfaction. Lead programs to migrate customers to new licensing/adoption models. • Enterprise Team Collaboration: Partner closely and collaboratively with an Enterprise-focused Product Marketing team to ensure unified messaging and go-to-market strategies, while sharing insights and best practices across segments. • Storytelling for All Audiences: Craft compelling narratives that address the needs of a broad range of customer personas, from IT administrators to C-level executives. • Innovation: Deliver value to customers across a spectrum of consumption models including On premises, Cloud and as-a-Service delivery options, working across multiple development teams to achieve business goals. • Voice of the Customer: Ability to effectively gather feedback from Customers, Field and Sales to effectively use the voice of customer to advance the business. • Licensing, Pricing, and Adoption: Become an expert in Veeam’s licensing and pricing models, and champion initiatives for adoption, usage, and migration. • AI & Innovation: Champion the use of AI tools and digital platforms to boost team productivity and marketing impact.

• Build and scale high-impact commercial programs - including Enterprise License Agreements (ELAs) and Flex/Consumption models - that streamline buying cycles and incentivize platform-wide adoption. • Translate pricing strategies into scalable quoting and billing tools, ensuring alignment with sales, channel, and customer requirements. • Drive price realization initiatives to minimize discounting and maximize margins, implementing dynamic pricing logic that adjusts to deal parameters and market conditions. • Establish operational KPIs and reporting dashboards to measure price realization, adoption of commercial programs (platform adoption), and surface insights to continuously refine strategies. • Establish and scale a license compliance function that not only safeguards revenue, but proactively identifies new revenue opportunities through monitoring, alerting, and usage tracking. • Partner with Finance and Legal to ensure revenue recognition, licensing enforcement, and contractual compliance standards are consistently met. • Own the execution of approved Pricing Committee proposals from SKU creation, to Pricing Configurations to Price List generation and communication. • Drive the evolution of quoting and billing systems to support diverse pricing models (Subscription, Consumption, Hybrid) and complex packaging options. • Ensure systems are optimized for accuracy, workflow efficiency, and an enhanced customer and partner experience. • Identify, design, and implement process improvements to streamline pricing operations, increasing efficiency, scalability, and time-to-market. • Ensure all pricing and licensing practices comply with internal policies, global regulations, and audit requirements. • Maintain the integrity, transparency, and security of data across all pricing and licensing workflows. • Serve as a strategic advisor to Sales, Product, and GTM leaders on complex licensing and pricing scenarios. • Lead change management efforts to drive alignment, adoption, and successful rollout of new commercial structures. • Provide timely guidance and support to Sales in navigating unique customer or partner pricing requirements.