• Conduct research to identify potential leads and prospects within the target market. • Engage in outbound activities such as cold calling, emailing, and social media outreach to initiate contact with potential customers • Implement personalized and effective outreach campaigns to maximize lead conversion. • Collaborate closely with the Account Executive to exchange insights on prospect feedback, objections, and market trends. • Continuously refine and adjust outreach strategies based on the feedback loop. • Monitor and report key performance indicators (KPIs) related to outbound sales activities, including conversion rates, lead quality, and outreach effectiveness. • Collaborate with the sales leadership to analyze data and optimize strategies for better results.

• Conduct high-volume outbound outreach, including 50–60 cold calls per day, plus email, SMS, and LinkedIn messaging. • Introduce Ernest’s construction and software offerings to prospective clients across franchise, retail, QSR, and commercial markets. • Identify and engage general contractors, property owners, franchise operators, and other potential partners. • Execute top-of-funnel calls to generate interest, qualify basic fit, and route engaged prospects to the sales team. • Build and maintain targeted prospect lists aligned with Ernest’s ideal customer profile. • Research companies, markets, and decision-makers to uncover new opportunities. • Use Ernest’s platform to track outreach, document conversations, and manage lead status. • Follow up consistently with warm leads to convert them into scheduled meetings. • Track metrics and contribute to refining outreach strategies, scripts, and processes. • Collaborate with the sales team to ensure smooth handoff and alignment on pipeline priorities.

• Manage and qualify inbound leads, set appointments, and generate new business opportunities. • Handle Inbound Leads from Ads & Organic Traffic – Qualify leads who opt into the funnel via paid ads, content marketing, or referrals. • Respond to Inbound Cold Email & LinkedIn Replies – Engage with prospects who respond positively to outbound email and LinkedIn campaigns. • Manage your Own Pipeline of Inbound Leads – Use our internal software platform to manage new inbound leads that come in across multiple channels. • Follow Up with Leads in the Sales CRM – Re-engage leads who previously expressed interest but have not yet booked a meeting, and re-engage Closed Lost sales opportunities. • Call & Qualify Inbound Leads – Proactively reach out to inbound prospects, assess their needs, and ensure they are booked in for a call with our Account Executive. • Ensure High Show Rates – Send reminders and confirm attendance for scheduled appointments.

• Own the full sales cycle from lead outreach to follow-up • Contact and nurture inbound leads from platforms like Covalo • Prospect outbound leads using existing CRM data (Pipedrive) • Conduct email, phone, and LinkedIn outreach • Send brochures, catalogs, samples, and follow up on sample feedback • Maintain, clean, and update CRM records • Qualify leads and prioritize high-intent prospects • Coordinate meetings and demos with leadership • Support post-event follow-ups from trade shows and conferences