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Mediacurrent logo
Mediacurrent

Open Source Product Agency. Defining, designing and delivering websites, platforms and digital experiences.

Customer Data Platform Strategist – Freelance

Data EngineerData EngineerOtherRemoteSeniorTeam 51-200Since 2007H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

88 days ago

Salary

$70 - $95 / hour

Seniority

Senior

Bachelor Degree3 yrs expEnglishSQL

Job Description

Customer Data Platform Strategist – Freelance

Mediacurrent

• Define and drive a comprehensive data integration roadmap across CRM, websites, and media platforms. • Oversee configuration, implementation, and maintenance of the CDP, ensuring data integrity. • Create customer segments based on behaviors, demographics, and real-time data to drive personalization. • Partner with Marketing, IT, and Analytics teams to translate business requirements into actionable data initiatives. • Establish data quality protocols, compliance, and consent management practices. • Analyze campaign performance, measure KPIs, and provide insights to optimize ROI.

Job Requirements

  • 3+ years managing CDPs (e.g., Segment, Salesforce Data Cloud) or similar data platforms.
  • Understanding of data architecture, API integrations, SQL, and data privacy regulations.
  • Experience with Microsoft Dynamics Customer Insights (required), CRM systems, digital analytics, and customer journey orchestration.
  • Strong analytical, communication, and project management skills.

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