Mediacurrent

• Define and drive a comprehensive data integration roadmap across CRM, websites, and media platforms. • Oversee configuration, implementation, and maintenance of the CDP, ensuring data integrity. • Create customer segments based on behaviors, demographics, and real-time data to drive personalization. • Partner with Marketing, IT, and Analytics teams to translate business requirements into actionable data initiatives. • Establish data quality protocols, compliance, and consent management practices. • Analyze campaign performance, measure KPIs, and provide insights to optimize ROI.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Mediacurrent is looking for an innovative thinker and doer to bring creative new ideas to life and play a key role in driving the continued evolution of what’s possible from digital products and experiences, e.g., websites, landing pages, apps, customer portals, in support of brand vision and revenue growth goals. The ideal candidate is a highly creative yet goal-oriented individual who’s a strong collaborator that revels in research and is fluent in user flows and journeys while working closely with cross-disciplinary teams to ensure the successful implementation and effectiveness of their digital products. - Lead your new or reimagined product experiences from inception through implementation - Gather business, brand, and user requirements by driving stakeholders and core team workshops - Conduct targeted research into brand, competitive, and user journeys through analysis of primary and secondary sources - Work with the data and analytics team to define data needs, conduct research, analyze results, and feed into the overall strategy - Ideate creative product solutions that solve for competing business priorities and experience challenges - Structure and lead creative brainstorms to ensure adherence to overall strategy, driving key decisions for a broader project team - Influence UX, visual design, and prototyping in support of the overarching strategic vision and present concepts to senior stakeholders - Understand and improve upon conversion flow driving overall business goals - Contributing to overall quality of the Product Strategy team by shaping activities and deliverable formats, and sharing within internal team meetings Qualifications - 4+ years leading digital products strategy - 8+ total years of digital experience, with an emphasis in the creative or strategic realm - Exceptional creativity and problem-resolution skills in a dynamic, client-centered space - Experience with B2B, B2C, and multiple verticals - Familiarity with common analytics tools and insight platforms - Familiarity with most digital product platforms and respective pros and cons - High attention to detail and ability to prioritize based on needs and time available - Strong communication and persuasion skills, whether in writing, presentation, or speaking Requirements - Don’t accept something as is but prefer to understand it, prove it, and improve it - Get excited about new people, brands, businesses, and possibilities - Know how to walk the fine line between strategic and creative, emotion and logic - Love working with diverse group of like-minded performance driven creative thinkers, doers, and leaders - Are a humble team player willing to elevate the game of those around you - Have a point of view and know how to articulate it Benefits The target hourly compensation for this role is $50.00 - $70.00 an hour. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

• Build and deploy email campaigns and automated workflows in Salesforce and HubSpot • Manage audience segmentation and list logic directly in the platforms • Execute campaign sends, QA, and scheduling • Track performance, report on results, and recommend optimizations • Partner with internal teams in recurring working sessions

• Build and deploy email campaigns and automated workflows in Salesforce and HubSpot • Manage audience segmentation and list logic directly in the platforms • Execute campaign sends, QA, and scheduling • Track performance, report on results, and recommend optimizations • Partner with internal teams in recurring working sessions

• Lead visual design from concept through delivery with a product lens • Create moodboards, look & feel explorations, and early visual directions • Collaborate closely with Strategy and UX to translate ideas into structured, usable experiences • Apply visual systems to wireframes and user flows • Design modular components and scalable design systems • Iterate based on feedback, constraints, and user needs. • Prepare clean, developer-ready Figma files • Support Webflow builds or handoff to development (Webflow experience is a plus) • Present work in internal and client-facing meetings, clearly walking through ideas and design rationale

• Identify insights by analysis of client input, user research and competitor data to drive the experience strategy. • Carry out user research to uncover new insights and opportunities, understand current needs and wants, and test potential design solutions. • Translate experience objectives into tangible, meaningful and useful solutions across digital products, services and spaces. • Bring concepts to life using sketches, wireframes, storyboards, interactive prototypes, flowcharts and other mediums. • Drive and support your ideas all the way through the successful launch of a project.

• Build and maintain detailed project plans, including tasks, staffing, and calendars, for internal and client visibility • Draft scopes of work and manage change orders end-to-end • Own the day-to-day delivery of digital website projects • Lead client status meetings and partner with account teams to keep work on track • Proactively resolve issues across budget, timeline, resourcing, quality, and team health • Track milestones and completeness, report progress, and support revenue recognition • Communicate effectively with interagency teams or multiple agencies to manage workstream dependencies • Establish meeting cadences, craft agendas, and capture and drive action items and next steps • Manage expectations and approvals through clear communication and regular reviews