• Develop and Execute GTM Strategies: Define and implement go-to-market strategies for new product launches, market expansions, and product updates to drive adoption and revenue growth. • Product Positioning and Messaging: Craft compelling product positioning and messaging that clearly communicate the value of our products to target audiences across various channels. • Customer and Market Research: Conduct customer, competitor, and market research to understand industry trends, customer needs, and competitive landscapes. • Content Creation: Collaborate with Content Marketing to develop product-related content such as website copy, product overviews, whitepapers, webinars, case studies, and blogs. • Demand Generation Support: Partner with the Demand Generation team to develop and execute marketing campaigns that generate leads and support customer acquisition. • Sales Enablement: Create sales tools, training materials, and pitch decks to empower Sales and Customer Success teams with the knowledge to effectively position and sell products. • Customer Feedback and Advocacy: Work with Product Management and Customer teams to gather and analyze customer feedback to guide product development, inform go-to-market decisions, and identify opportunities for customer advocacy. • Performance Analysis and Feedback Loops: Collaborate with Marketing Operations and Demand Generation teams to monitor product and campaign performance metrics, analyze data, and adjust marketing tactics to optimize results and meet business objectives. • Other duties as assigned.

• Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades. • Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations. • Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution. • Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness. • Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases. • Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications. • Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact. • Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials. • Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs. • Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings. • Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth. • Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution. • Champion data-driven decision-making across product marketing initiatives. • Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations. • Conduct customer, market, and competitive research to inform product positioning and roadmap influence. • Translate insights into actionable recommendations for Product, Growth, and Leadership teams.

• The Product Marketing Manager is responsible for how NetVendor’s products and features are positioned, understood, and enabled across the organization. • This role partners closely with Marketing and Product leadership to execute and scale an established messaging framework, ensuring product narratives are clear, credible, and sales-ready. • Execute and maintain product- and feature-level positioning aligned to NetVendor’s approved messaging framework and product vision. • Translate technical and operational capabilities into clear customer value propositions by buyer role and use case. • Ensure product messaging is accurate, current, and reflects real functionality and approved roadmap direction. • Build and maintain NetVendor’s sales enablement library, including pitch decks, one-pagers, feature overviews, demo scripts, and objection-handling materials. • Partner with Sales leadership to identify enablement gaps and prioritize content development. • Develop and maintain competitive battlecards for key competitors. • Track competitor positioning, messaging, pricing approaches, and notable product updates. • Provide regular competitive insights to Sales and Marketing to support field readiness and deal execution. • Partner with Product, Growth Marketing, and Customer Success to support feature launches and platform updates. • Act as a primary point of contact for product-related messaging and enablement across Product, Sales, and Marketing.

• Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis. • Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages. • Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration , informing profitability optimization. • Own category Brand activation , in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights. • Lead end-to-end GTM for new products, features, and packages —from business case collaboration with Product to launch and through post-launch optimization. • Develop and maintain value propositions, pricing & packaging strategies , and competitive differentiation frameworks. • Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners. • Design Customer Experience (CX) and Customer Journey leading cross-functional teams to deliver on a best-in-class brand experience at every touchpoint. • Partner with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV.