• Develop, execute and optimize marketing programs, ensuring that team members have the tool, support, and guidance needed to succeed • Foster cross-departmental collaboration, with Sales, Customer Success, and Product Teams, to ensure alignment of marketing initiatives with company objectives • Develop and execute measurable demand generation strategies that align with overall business goals, driving pipeline growth and revenue generation • Oversee and coordinate multichannel marketing campaigns, including email campaigns, drip email nurture series, and content • Own and refine the integrated marketing strategy to improve lead quality, conversion rates, and revenue generation, while incorporating data-driven insights for optimization • Work closely with content and design teams to create landing pages for campaign CTAs • Work closely with the Marketing Operations team to ensure that all marketing campaigns are executed seamlessly, leveraging the full potential of the marketing tech stack • Monitor and analyze the effectiveness of demand creation programs, identifying optimization opportunities and refining strategies based on performance data • Provide regular updates and reports to key stakeholders, including senior leadership, on the impact of marketing campaigns • Facilitate a marketing program retrospective following completion of each marketing program • Other job duties as assigned by manager

• Develop and execute joint GTM strategies with channel partners to drive awareness, pipeline, and customer growth. • Design and deliver co-marketing campaigns — digital, events, webinars, and partner-led initiatives — using MDF and joint planning. • Collaborate with channel sales and partner success to enable partners through messaging, tools, and content that accelerate deal velocity. • Plan and manage regional and partner events, ensuring alignment with sales goals and measurable ROI. • Track and report on marketing performance and ROI, providing insights to optimize future programs.

Who we are: Station A is a technology company reimagining how clean energy is bought and sold. Our distributed team is made up of climate-minded technologists, strategists, and operators committed to making climate action a no-brainer for everyone. We combine proprietary software with industry expertise to guide commercial real estate owners and operators through their decarbonization journey, starting with evaluation of their portfolios and culminating in transactions through our clean energy marketplace. About the role: We are looking for a Marketing Manager to build and scale Station A’s marketing engine. This role sits at the center of how we educate the market, build credibility with enterprise buyers, and support complex deal cycles. You will help translate Station A’s platform, insights, and customer outcomes into clear, compelling narratives, while building the lifecycle and marketing operations foundation that helps buyers move from curiosity to conviction. Marketing at Station A exists to: - Create qualified demand where appropriate - Reinforce credibility and momentum throughout the sales cycle - Reduce friction in sales conversations - Ensure prospects encounter consistent, trustworthy Station A messaging whenever they research or validate a decision This role owns what we say, how we measure engagement, and how marketing supports real go-to-market execution, while working closely with a partner that executes paid media, SEO/AEO, and creative production. Responsibilities: - Sales-aligned marketing: Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations. - Demand generation (quality-first): Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales. - HubSpot ownership: Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution. - Content strategy & creation: Own the editorial calendar and produce clear, high-quality content that translates Station A’s product, marketplace, and execution into buyer-relevant narratives. - Partner & channel coordination: Leverage our marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions. To avoid misalignment, this role is explicitly not responsible for: - Closing deals - Masking product gaps with messaging - Optimizing for traffic or engagement without intent - Chasing MQL volume that creates drag on sales - Personally running ad accounts or SEO tooling day-to-day Marketing at Station A exists to create leverage, not noise.

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. **This role can be remote (preference for Eastern or Central Time Zone)** Join our team as Marketing Communications Manager supporting our Education and Workflow Solutions (EWS). As a Marketing Communications Manager, you will be responsible for: - You actively engage with Marketing teams and business lines early in the planning process, ensuring that MarCom initiatives align directly with business objectives and customer needs. - You develop and execute on agreed upon timelines and continuously optimize integrated digital, omnichannel campaigns based on data to increase customer engagement and provide Marketing Qualified Leads. - You share performance metrics as well as industry trends including recommendations with key stakeholders on a regular basis and guide decision-making. - You develop customer-centric and searchable messaging that allows quick adaptation of regulatory-approved content to different channels and audiences, ensuring consistency and relevance. - You establish a regular review process with the Marketing Manager to update and refine sales assets based on user feedback and performance metrics. You also increase the visibility and accessibility of these assets through targeted training sessions and enhanced ONE Library categorization. This position may suit you best if you are familiar with what is below and would like to develop your career. - You have strong operational and business acumen, with a proven ability to think outside the box. - You have a proven ability to develop strategic, successful, and customer-centric marketing initiatives, including digital and omnichannel campaigns with value-based messaging. - You can easily manage multiple projects and adapt to shifting priorities in a fast-paced environment, always meeting deadlines. - You have excellent communication skills, including copywriting. - You are a strategic thinker with a high attention to detail. - You consistently evaluate the performance and impact of channels and campaigns, driving continuous improvement for better results. - You collaborate effectively to deliver results in a timely manner. Required skills to have for the success of this role: - You hold a bachelor’s degree in marketing, Communications, or a related field. - You bring over 3-5 years of B2B marketing experience, particularly in healthcare marketing communications. - You have experience in working in a highly matrixed, global organization. Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. To find out more about Siemens Healthineers businesses, please visit our company page here. The base pay range for this position is: $98,140 - $134,937 Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time. Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. 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