Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Stripe’s global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives. We build and deliver campaigns across a broad suite of content, tactics, and channels. We measure and experiment in order to continuously improve outreach, enhance the customer journey, and support revenue growth for the company. What you’ll do Stripe is hiring an Account‑Based Marketing Lead to build a global multi‑segment, multi‑product ABM Center of Excellence (CoE). Working with internal partners, agencies, and third-party providers, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe’s most critical accounts. The ideal candidate - Has a proven history building successful, scaled ABM programs at a global technology company - Excels in leading and driving large, complex, global campaigns or programs - Has strong analytical skills, with the ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs - Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders - Deeply sales-fluent; understands how sellers work and what they need to be successful - Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution - Leads with AI to improve efficiency, insights, and impact - Sees around corners; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance - Is agile, iterative, and comfortable building through ambiguity in high growth environments Responsibilities - Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more - Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many - Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation - Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings Who you are We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. Minimum requirements - 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope - Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.) - AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes - Knowledge of FinTech industry landscape, trends, and technology - Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline - Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data - Exceptional presentation, writing, and communication skills, especially to executive stakeholders - High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups - Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Who are we and why should you join us? BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the Head of Lifecycle Marketing at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. What are we looking for? We are seeking a strategic, data-driven Head of Lifecycle Marketing to lead and scale lifecycle strategy across our multi-sided marketplace - serving D2C members, our therapist network, and our B2B business. This leader will own the end-to-end lifecycle vision across all customer and provider touchpoints, driving engagement, retention, reactivation, and lifetime value across audiences. As the head of LCM, you will architect cohesive, data-driven lifecycle strategies that align product experience, brand, messaging, and business outcomes across multiple lines of business. You will partner closely with Executive Leadership, Product, Data Science, Analytics, Engineering, Brand, and B2B stakeholders to ensure lifecycle marketing is embedded across the organization. This role requires a leader who can operate at both strategic and operational altitudes - setting long-term vision while ensuring world-class execution. By leveraging data and experimentation, you will create and refine automated journeys that enhance the customer experience and deliver measurable growth in key business KPIs. This is a high-impact leadership role for a lifecycle expert who thrives at the intersection of marketing, technology, and data. What will you do? Lifecycle Vision & Strategy - Define and own the company-wide lifecycle marketing vision across D2C members, therapists, and B2B clients. - Develop differentiated yet cohesive lifecycle strategies tailored to each audience while aligning to overall company growth objectives. - Oversee lifecycle programs supporting: - Member onboarding, engagement, retention, and reactivation - Therapist acquisition, activation, engagement, and retention - B2B client lead generation, onboarding, utilization and renewal - Translate business priorities and customer insights into scalable lifecycle programs that drive retention, expansion, utilization, and LTV across all segments. - Serve as the executive subject matter expert on lifecycle strategy and customer journey orchestration. Growth & Performance Accountability - Own lifecycle-driven contribution to key business metrics, including LTV, retention, churn reduction, utilization, expansion revenue, and subscriber growth. - Establish rigorous experimentation frameworks to measure incremental impact. - Partner with Finance and Analytics to forecast, model, and report lifecycle impact on enterprise performance. - Build scalable segmentation strategies informed by behavioral, predictive, and value-based modeling. Technology & Infrastructure Leadership - Own the lifecycle marketing technology roadmap, including ESP (Iterable) and related engagement platforms. - Drive innovation in automation, orchestration, AI-driven personalization, and cross-channel optimization. - Ensure operational excellence, deliverability, compliance, and scalability across a growing business ecosystem. Cross-Functional Leadership - Act as a strategic partner to Product, Engineering, and Data to ensure lifecycle marketing is embedded with the product experience - Influence prioritization of marketing technology, experimentation capabilities, and data infrastructure. - Collaborate with Brand to ensure all communications reinforce our brand voice, positioning, and promise. - Partner with B2B leadership to support employer and partner engagement strategies. - Partner with the provider network team to support provider goals - Partner with Data Science to evolve predictive models and ensure messaging is optimized for conversion across channels. - Collaborate with Analytics to define KPIs, build robust segmentation strategies, and measure impact across LTV, retention, and growth. Organizational Leadership & Team Development - Build and lead a high-performing, lifecycle organization. - Evolve team structure to support multi-audience complexity and business growth. - Foster a culture of accountability, experimentation, operational rigor, and continuous learning. Governance, Compliance & Best Practices - Ensure compliance with privacy regulations (GDPR, CAN-SPAM, TCPA) across all audiences. - Maintain best-in-class deliverability standards and platform governance. - Stay ahead of industry innovation across CRM, engagement platforms, and AI-enabled lifecycle marketing. What will you NOT do? - You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success. - You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do. - You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here! - You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really. Can I work remotely? Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel. Requirements - 12+ years of experience in CRM or lifecycle marketing, with 5+ years in senior leadership roles - Proven success in developing and scaling multi-channel lifecycle programs across email, SMS, push, and in-app messaging - Experience building and scaling high-performing lifecycle or CRM teams - Deep expertise in segmentation, personalization, and A/B testing, with a strong understanding of customer behavior and lifecycle KPIs (e.g., LTV, retention, churn) - Demonstrated success driving retention, LTV, utilization, and expansion revenue at scale Ability to operate at executive altitude while maintaining operational rigor - Hands-on experience with modern ESPs and engagement platforms (e.g., Iterable, Braze, Klaviyo, Salesforce Marketing Cloud) - Strategic thinker with the ability to connect marketing initiatives to business outcomes - Strong analytical and technical skills, with experience partnering closely with data teams and using tools like SQL, Looker, Amplitude, or similar - Skilled at cross-functional collaboration with product, data science, engineering, analytics, and brand teams - Excellent communication and leadership skills; able to influence and inspire stakeholders at all levels - Experience in DTC, subscription-based, or high-growth consumer businesses preferred Benefits - Remote work with regular in-person bonding experiences sponsored by the company - Competitive compensation - Holistic perks program (including free therapy, employee wellness, and more) - Excellent health, dental, and vision coverage - 401k benefits with employer matching contribution - The chance to build something that changes lives – and that people love - Any piece of hardware or software that will make you happy and productive - An awesome community of co-workers The base salary range for this position is $220,000 - $270,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2025. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions. At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

Role Description Vacation® is seeking a Marketing Operations and Traffic Manager (Contract) to support the execution of specific marketing initiatives across brand, product, retail, partnerships, PR, and social. This contract role will report into the Director of Marketing Operations and focus on delivering defined project outcomes on time, on brand, and on budget, with hours and availability mutually agreed upon per project. The ideal candidate is highly organized, detail-oriented, and thrives at the intersection of creativity and operations. - Provide project management support for assigned marketing initiatives, such as product launches, seasonal campaigns, retail projects, partnerships, and events. - Develop and deliver detailed project plans, timelines, milestones, and deliverables for specific projects. - Review project briefs and collaborate with internal stakeholders to clarify deliverables and expectations. - Traffic tasks and project deliverables through relevant departments and personnel, using agreed-upon tools (e.g., Asana, Figma, Google Sheets). - Develop, write, and refine creative briefs to ensure all assigned projects are initiated with clear objectives, target audience, deliverables, timelines, and relevant background information. - Identify risks, dependencies, and bottlenecks within assigned projects and suggest solutions before issues arise. - Deliver completed project outputs on time, on budget, and aligned with brand standards. - Coordinate deliverables with designated internal stakeholders to support project execution. - Provide input on team capacity as it relates to assigned projects. - Coordinate between marketing, creative, sales, operations & growth. - Provide project-specific status updates, recaps, and workflow notes to relevant stakeholders. - Translate creative concepts into clear briefs, timelines, and executional plans. - Track progress and provide updates on assigned projects in agreed-upon formats. - Organize and deliver project outputs and update archival tools. - Provide regular status summaries on assigned projects to keep the team informed of progress, risks, and next steps. - Contribute feedback on marketing workflows, templates, SOPs, and documentation related to specific, scoped initiatives. - Provide project-specific post-launch recaps, learnings, and performance summaries for completed initiatives. - Ensure project deliverables are properly closed out with open tasks resolved, deliverables archived, wrap reports completed, and insights captured for future optimization. Qualifications - Bachelor’s degree in marketing, communications, business, or a related field. - 4 to 7+ years of experience in creative traffic management, marketing project management, integrated marketing, or creative operations (brand or agency side). - Proven ability to manage multiple complex projects simultaneously in a fast-paced environment. - High proficiency with Asana, and comfort using other tools such as Figma, Notion, Google Workspace & Slack. - Strong communicator who can confidently manage stakeholders at all levels. - Exceptionally organized, detail-oriented, and process-driven - without being rigid. - Comfortable working with creative teams and balancing structure with flexibility. - Experience working on fully remote teams. - A proactive, positive attitude and a genuine love for building great brands. - Excited to help grow Vacation® into a household name - and have fun doing it. - You use sunscreen ☀️. Benefits - Vacation® employees have a deep hunger and eagerness to go above and beyond in everything they do. - They love to leave their mark in contributing to the company’s growth. - No job is too small, and they see every task they do as an opportunity to make a meaningful contribution to the company’s overall success. - Attention to detail, organization, proactivity, accountability, humility, and a sense of humor are cardinal virtues for a Vacation® employee. Company Description Vacation® is proud to be an equal opportunity workplace. We recognize that diverse teams make the strongest teams. We are committed to equal employment opportunity regardless of gender identity/expression, veteran status, or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know by contacting us at people@vacation.inc so we can do our best to accommodate you in applying for the role.

• Find the best keywords so that products and websites rank highly in search results on Google, Amazon and other platforms. • Optimize and create user- and search-engine-friendly content. • Support your marketing colleagues. • Design targeted marketing campaigns for the German market. • Analyze data to inform decisions that drive notable successes or yield valuable insights.