• Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on-site, and tracking post-event ROI and pipeline impact • Partner closely with Sales to plan and execute owned events across multiple U.S. cities • Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on-site execution • Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution • Track and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact • Maintain organized event trackers, timelines, and post-event recaps • Support additional field marketing programs as needed, including sponsored events, trade shows, partner events, and larger regional or national initiatives

• Drive conversion from interest to enrollment completion: Develop and execute targeted retargeting and nurture campaigns that move members from starting enrollment to completion. • Partner with analytics and marketing operations to define conversion triggers and build automated journeys across email, SMS, and push. • Test and optimize messaging, timing, and creative to reduce drop-off and improve conversion rates across employer populations. • Lead post-enrollment lifecycle strategy: Own the member journey from enrollment confirmation through activation, engagement, and progression. • Develop multi-channel lifecycle programs (email, SMS, push) that educate members, drive first use, and sustain participation. • Segment audiences by personas, utilization, and engagement level to deliver personalized experiences that resonate. • Analyze, optimize, and collaborate: Define lifecycle KPIs—conversion, activation, engagement, repeat utilization—and report on campaign performance. • Partner closely with the product, legal, and analytics teams to align on messaging, triggers, and compliance requirements. • Use insights from member behavior and feedback to continuously refine content, creative, and targeting strategies.

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push. • Build and maintain automated customer journeys such as welcome flows, cart abandonment, and win-back campaigns. • Develop a scalable automation framework that can be reused across brands and programs. • Map and standardize existing email templates and HTML structures. • Build new HTML email templates and optimize current ones. • Ensure templates are responsive, scalable, and aligned with performance best practices. • Work with Data, BI, and Engineering teams to ensure accurate data integrations. • Identify and leverage customer attributes and segmentation data to improve targeting and personalization. • Implement dynamic content and personalization strategies. • Lead A/B testing initiatives across lifecycle campaigns. • Monitor performance metrics and continuously improve deliverability, engagement, and conversion rates. • Document automation processes and campaign frameworks. • Train and enable the team to independently build and manage automation flows. • Create internal best practices for lifecycle marketing automation.

Role Description Nocturne Luxury Villas is seeking a results-driven Marketing Manager to lead the execution and optimization of high-impact marketing campaigns. This role is perfect for a strategic thinker who thrives on turning data into actionable insights and coordinating cross-functional initiatives that drive measurable growth. You'll take ownership of the marketing calendar, analyze performance metrics to identify opportunities, and ensure seamless campaign execution across multiple channels. - Own the marketing calendar and campaign execution. - Plan, organize, and manage marketing timelines, promotions, and deliverables to ensure campaigns launch on time. - Drive marketing performance through data and insights. - Build and analyze performance reports to identify trends, measure success, and recommend optimizations that improve leads and conversions. - Collaborate on high-impact marketing campaigns. - Partner with the email and performance marketing teams to develop campaigns that increase engagement, lead generation, and customer lifetime value. - Optimize the customer journey. - Analyze consumer touchpoints and engagement metrics to identify opportunities that improve campaign effectiveness and user experience. - Lead a test-and-learn approach. - Evaluate results, run experiments, and recommend improvements using both quantitative data and qualitative insights. - Work cross-functionally to ensure consistent messaging. - Coordinate with internal stakeholders to maintain brand consistency and a seamless experience across digital and offline channels. - Contribute campaign concepts aligned with growth goals. - Help develop marketing initiatives and ideas that support the company's strategic objectives. - Stay agile in a fast-growing environment. - Reassess priorities and adapt quickly as marketing opportunities and business needs evolve. - Identify workflow improvements. - Recommend ways to streamline cross-functional processes and increase marketing efficiency. - Stay current on marketing trends and tools. - Monitor industry developments and best practices to keep campaigns competitive and effective. - Ensure marketing compliance. - Follow brand standards, legal guidelines, and industry regulations in all marketing activities. - Support additional marketing initiatives as needed. Qualifications - Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent professional experience). - 2+ years of experience in a marketing or digital marketing role. - Demonstrated success executing marketing initiatives that contribute to measurable business results. - Experience using creative tools such as Adobe Creative Suite, Canva, or similar digital design platforms. - Experience working with project management tools such as Asana or similar workflow platforms. - Strong organizational skills with the ability to manage multiple priorities, work independently, and consistently meet deadlines. - Analytical mindset with the ability to evaluate customer journeys, campaign metrics, and engagement data to identify optimization opportunities. - Experience supporting or coordinating digital asset production for marketing campaigns. - Excellent written and verbal communication skills, with the ability to collaborate effectively across teams, brands, and stakeholders. Benefits - Annual Salary: $70,000 - $75,000 - Bonus: 10% of annual base salary, subject to applicable deductions and withholdings. For 2026, the bonus will be pro-rated for the portion of the year employed. - Paid time off such as PTO, sick days, and vacation days. - Health insurance, Dental, and Vision insurance. - Life insurance. - Retirement benefits. - Healthcare spending or reimbursement accounts, such as HSAs, FSAs, and HRAs. - Long and short term disability insurance. Company Description Nocturne Luxury Villas is a collection of the world’s most exceptional villa rental brands, unified by a single purpose: to redefine what it means to travel well. We are not a marketplace or listing platform—we are a hospitality company through and through, built on a people-driven ethos. At the heart of every extraordinary travel experience we create are extraordinary accommodations, delivered with world-class service.