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Trafilea Tech E-commerce Group logo
Trafilea Tech E-commerce Group

Life-Changing Brands

Marketing Specialist – Automation

MarketingMarketingFull TimeRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

Argentina

Posted

94 days ago

Salary

0

Seniority

Senior

English

Job Description

Marketing Specialist – Automation

Trafilea Tech E-commerce Group

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push. • Build and maintain automated customer journeys such as welcome flows, cart abandonment, and win-back campaigns. • Develop a scalable automation framework that can be reused across brands and programs. • Map and standardize existing email templates and HTML structures. • Build new HTML email templates and optimize current ones. • Ensure templates are responsive, scalable, and aligned with performance best practices. • Work with Data, BI, and Engineering teams to ensure accurate data integrations. • Identify and leverage customer attributes and segmentation data to improve targeting and personalization. • Implement dynamic content and personalization strategies. • Lead A/B testing initiatives across lifecycle campaigns. • Monitor performance metrics and continuously improve deliverability, engagement, and conversion rates. • Document automation processes and campaign frameworks. • Train and enable the team to independently build and manage automation flows. • Create internal best practices for lifecycle marketing automation.

Job Requirements

  • Experience working with CRM and marketing automation platforms in eCommerce environments.
  • Strong HTML and CSS skills for email templating.
  • Hands-on experience designing and managing automated lifecycle campaigns.
  • Experience with customer segmentation and personalization strategies.
  • Ability to collaborate cross-functionally with marketing, data, and engineering teams.
  • Experience working in data-driven marketing environments.

Benefits

  • 100% Remote
  • USD competitive salary
  • paid time off
  • professional development opportunities

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