• Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels. • Translate growth strategy into actionable activation plans aligned with campaign and segment goals • Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments. • Lead campaign briefing and collaborate with creative teams on messaging and asset development • Ensure creative and messaging are informed by audience insights and optimized for channel performance • Partner with media and analytics teams to review performance and identify optimization opportunities • Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams • Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys • Ensure landing experiences and on-site pathways support campaign objectives and conversion goals • Incorporate digital engagement signals into activation planning and optimization decisions • Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations • Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions) • Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights • Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams • Maintain a centralized repository of test learnings and support sharing of insights across teams • Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization • Partner with Marketing leadership to support campaign priorities and activation timelines • Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs • Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning • Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements • Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution • Provide creative feedback informed by channel performance, testing results, and user engagement behavior

• Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events) • Create campaign frameworks aligned to company ICP and verticals. • Launch and iterate nurture programs across the lead lifecycle in multiple segments • Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes • Support target account and early ABM-style programs for enterprise prospects • Enable sales with campaign context, messaging, and content • Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset • Build and optimize landing pages and conversion flows • Manage budget and continuously improve CPL, conversion, and pipeline impact • Set up dashboards and attribution in HubSpot/Marketo + Salesforce • Track pipeline influenced/generated, conversion rates, and ROI • Use data to inform messaging, targeting, and channel investment • Partner with Product Marketing on positioning and launch campaigns • Work with Content and Product to translate technical value into compelling offers • Provide feedback loops from prospects and customers to product marketing and leadership

• Create, launch, and manage digital advertising campaigns from setup through reporting. • Manage campaigns across platforms such as Google Ads, with potential exposure to additional platforms including Meta, LinkedIn, and Bing. • Monitor campaign performance and make adjustments to improve results. • Conduct routine performance reviews across assigned client accounts. • Optimize campaigns by adjusting: - Audience or keyword targeting - Ad creative and messaging - Landing page recommendations - Bid strategies and placements - Budget allocation and tactical settings • Analyze campaign performance metrics and identify opportunities for improvement. • Implement and maintain conversion tracking using tools such as Google Analytics, Google Ads, and Google Tag Manager. • Ensure accurate tracking of conversions including form submissions, phone calls, purchases, and other engagement actions. • Use campaign data to inform optimization strategies and reporting. • Provide regular performance insights and clear talking points to account managers regarding campaign activity, results, and next steps. • Participate in internal meetings and collaborate with team members to support overall campaign strategy. • Maintain timely communication through email, chat, and project management tools.

Description GM Motorsports is looking to expand our motorsports group with individuals possessing a passion for vehicle dynamics and a drive to succeed on the racetrack. GM Motorsports is currently racing in NASCAR, IndyCar, WEC, IMSA and Formula 1. GM Motorsports has recently opened the Charlotte Technical Center to support all GM Motorsports Series from a single location to foster innovation and complex problem solving in a diverse, collaborative, and competitive environment. Job Description The Role This role is in the Cross-Series Performance Engineering group within the greater GM Motorsports organization. The goal of the Cross-Series Group is to develop performance-focused tools, methods, and complete projects that benefit all GM Motorsports series. As such, a broad understanding of vehicle dynamics, race performance optimization, vehicle testing, and simulation modeling techniques is required to be successful in the variety of work the group undertakes. Given the inter-departmental nature of many of the projects, success in the role will be dependent on effective collaboration with a wide variety of teams, both within the GM motorsports group and external race team partners. Being an effective communicator and teammate is imperative. The focus of this position is in the areas of vehicle handling, ride, and vertical dynamics. This team member will serve as the technical lead setting the direction for vertical dynamics work, conceptualizing analysis methods and new metrics, developing and implementing new tools, and actively participating in physical testing to both validate processes and derive vehicle performance insight to improve on-track performance. In all these areas, effectively leveraging the latest technological advances in AI/ML, academic resources, and integrating learnings from across the Motorsports organization will be essential; thus, the ideal candidate is driven to grow their understanding and is a strong cross-collaborator with a solid foundation in vehicle dynamics fundamentals accompanying prior motorsports experience. What You'll Do Collaborate with GM supported teams, GM engineering groups and GM personnel to: - Assess current state of program-wide tools and processes, identify gaps, and highlight performance-improvement opportunities. - Develop new methods to improve on-track performance using latest, cutting-edge features of the GM Toolchain, working with tool chain developers to add new features - Relay newest findings, current areas of development, and updated tools and procedures to all relevant groups, internal and external - Pool input and organize efforts across groups to conduct vertical dynamics rig-testing Continuously strive to improve GM Motorsports programs' analysis methods and vehicle dynamics understanding by: - Developing metrics which quantify vehicle vertical dynamics behavior and accurately correlate with on-track performance and driver feedback - Conceptualizing new approaches and prototyping analysis methods - Validating and correlating new results with known behavior and previous methods - Working across series to identify and apply analysis methods and techniques which benefit the larger Motorsports program - Applying solutions developed in one series to benefit all GM Motorsports series - Guiding 7-post testing to provide vertical dynamics recommendations for future vehicle development and race teams as they prepare for events - Exploring the limits of latest simulation and analysis tools, determining best use, and implementing techniques to improve on track performance - Apply techniques, tools, and testing and offer solutions to handling and ride issues the teams of any given GM series may be facing - Clearly present findings, recommendations, and analysis results through well organized and actionable reports and in-person follow-up Your Skills & Abilities (Required Qualifications) - Master's degree in engineering, physics, or related subject. - 7+ years of experience in a top-level motorsports series including NASCAR, IMSA, F1, IndyCar, WEC, or similar. - Intimate knowledge of simulation workflows in a professional motorsports organization including both offline simulation and the DIL simulator. Experience using simulation tools to optimize vehicle performance. - Proficient programing in Python, MATLAB, C#, or similar language - Extensive experience analyzing on-track performance through both application vehicle dynamics principles and statistical methods. - Strong competency in vehicle ride characterization and 7-post testing processes - Exceptional motivation, a forward-thinking mentality, and superb attention to detail - Ability to multi-task in a dynamic, constantly evolving environment, with exceptional work ethic and integrity. What Will Give You a Competitive Edge (Preferred Qualifications) - Race Engineering experience with intimate knowledge of race car setup, event preparation, technical inspection, race procedures and race strategy. - Proficiency in Motorsports data analysis software including Pi Toolbox, Atlas, WinDarab, Motec or similar - Experience in multibody modeling and simulation using Dymola/Modelica, ADAMS, or similar - Knowledge and experience in tire modeling, construction, testing, and validation. - Experience with aerodynamic testing and applying physical and/or CFD results to vehicle modeling tools for on-track performance optimization. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.