• Build, manage, and scale paid search campaigns across Google Ads and beyond. • Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals. • Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times. • Produce clear, actionable weekly performance reports for leadership. • Make strategic recommendations on keyword expansion and budget prioritization. • Execute and manage paid social media campaigns that drive qualified traffic and conversions. • Stay ahead of platform trends and algorithm changes to keep our campaigns competitive. • Manage individual and team projects with a high degree of ownership and accountability. • Collaborate with leadership on long-term brand strategy and positioning. • Build and maintain relationships with vendors while staying current on the latest in paid advertising.

• Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors. • Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization. • Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches. • Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools. • Ensure all digital content aligns with brand, clinical, and regulatory requirements. • Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts. • Own website development and ongoing optimization in partnership with internal and external teams. • Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic. • Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation. • Lead digital brand and graphic design strategy in partnership with internal teams and external agencies. • Serve as a key contributor to the global marketing team, collaborating across functions and geographies.

• Develop and manage your own marketing campaigns • Generate qualified leads for counseling and telehealth services • Earn a revenue share for each converted client

About Definitive Healthcare : At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact. Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011. We're also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In's 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India. We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion. Job summary: As the Senior Digital Marketing Manager, you own digital demand strategy and performance, delivering pipeline and revenue impact for the business. You define and drive an integrated digital strategy in close partnership with cross-functional stakeholders and Growth Strategists on the Demand Generation team to ensure alignment, visibility, and shared ownership of growth outcomes. You lead paid media and organic growth programs end to end-setting strategy, directing agency execution, managing investment against revenue targets, and proactively communicating performance, insights, and recommendations across the organization. What you'll do: Digital demand strategy & revenue impact - Own the integrated digital demand strategy across paid media and SEO/GEO, ensuring tactics support pipeline and revenue goals. - Define and own the digital marketing roadmap, making investment and tradeoff decisions across channels, tests, and initiatives in alignment with broader company growth objectives. - Continuously evaluate performance to reallocate spend and/or reprioritize work to maximize ROI and revenue impact. - Partner cross-functionally and within the demand generation team to influence content and improve prospect/customer journeys. - Use market, platform, and competitive insights to guide experimentation, conversion optimization, and the evolution of digital strategy across the funnel. Paid media & agency leadership - Own paid media performance end to end, including channel mix, forecasting, optimization priorities, and budget management. - Lead agency partners driving execution, ensuring clear direction, accountability, and measurable outcomes. - Ensure paid media programs are integrated into broader, full-funnel demand generation initiatives. Reporting and insights - Define success metrics, measurement frameworks, forecasting and attribution approaches to evaluate performance and inform investment decisions. - Own performance reporting and insights across digital channels, proactively communicating trends, results, and recommendations. - Translate data into clear narratives that inform decision-making and investment strategy. - Proactively surface risks, opportunities, and recommendations to stakeholders, ensuring visibility and alignment. What we're looking for: - 7+ years of experience in digital marketing or demand generation, with deep expertise in paid media and SEO/GEO in a B2B environment. - Proven experience owning strategy, performance, and optimization-not just execution. - Strong analytical skills and comfort using data to inform decisions and optimizations. - Experience managing agencies and external partners with clear expectations and accountability. - Strong understanding of how digital marketing supports full-funnel demand generation and revenue outcomes. - Comfort operating across modern digital marketing, analytics, and CRM platforms, with the ability to evaluate and maximize tools rather than simply operate them. - Experience with Agile Marketing and Healthcare Industry marketing a plus. Why join us: - Own an integrated digital demand strategy with direct impact on pipeline and revenue. - Work on a highly collaborative, data-driven team where new ideas and experimentation are encouraged. - Grow your scope and influence as the digital demand engine and broader Demand Generation function continue to scale. Compensation and Benefits The salary range for this position is $91,000 - $169,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications. Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company's 401(k) plan with employer contribution. Why we love Definitive, and why you will too! - Industry leading products - Work hard, and have fun doing it - Incredibly fast growth means limitless opportunity - Flexible and dynamic culture - Work alongside some of the most talented and dedicated teammates - Definitive Cares, our community service group, gives all of us a chance to give back - Competitive benefits package including great healthcare benefits and a 401(k) match What our Employees are saying about us on Glassdoor: "Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed." -Business Development Manager "Great team. Amazing growth. Employees are treated very well." -Research Analyst "I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there." -Profile Analyst If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter. If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request. Definitive Hiring Philosophy Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply! Privacy Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information. Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact careers@definitivehc.com to verify your status in the application process.