• Define how we talk about the new platform — who it’s for, what problem it solves, and why it wins. • Help structure the offer: how tiers are positioned, what drives upgrade, how value is communicated across segments and lifecycle stages. • Lead the market transition from our legacy certification model into an integrated membership platform. • Build GTM plans for major launches, feature releases, and offer changes in partnership with cross-functional teams. • Develop a genuine, deep understanding of the coaches we serve — their motivations, business realities, objections, and what makes them stay or leave.

Overview Keysight accelerates innovation in commercial communications, aerospace and defense, automotive, grid and energy, semiconductor and manufacturing, and general electronics. If you are energized by the opportunity to help engineering teams advance 5G/6G, reimagine transportation, deliver mission-critical solutions, ensure network and device security, and leverage AI using world-class test and measurement solutions, we invite you to apply. We are looking for a Portfolio Marketing Engineer with strong technical depth and a disciplined approach to portfolio marketing. You should be able to quickly learn new technologies, articulate customer value with clarity, and create content and programs that resonate with engineering buyers and decision-makers. Responsibilities As part of Keysight’s Portfolio Marketing team, you can work remotely from anywhere in the United States. This role focuses on three core areas: - Define strategy for global campaigns You will lead the strategy, planning, and execution of global marketing campaigns for Keysight’s solutions. This includes creating high-quality content—messaging, white papers, use cases, eBooks, demos, videos, and webinars—that highlights both new product introductions and established solutions. Your work will connect customer application challenges and Keysight’s unique technical advantages. - Execute high-impact programs with cross-functional teams You will collaborate with global campaign teams, product management, and dedicated marcom resources to design programs that grow and influence your target audiences. Your goal is to drive awareness, engagement, and high-quality pipeline for Keysight’s solutions. - Measure impact and continuously optimize You will ensure your campaigns align with Keysight’s communication channels and brand standards. You will monitor program performance, analyze audience behavior, and optimize content and tactics to meet measurable goals. You will have access to a full set of creative and operational resources, including designers, branding, email, and content experts, to help you execute at scale. We are looking for someone who brings initiative, curiosity, and a willingness to challenge assumptions to raise the bar for the entire team. Qualifications - Bachelor’s degree in Electrical Engineering or equivalent - 2–3+ years of product marketing experience - 3+ years of experience developing technical or product marketing content and programs - Experience building global marketing programs with defined KPIs and measurable outcomes - Ability to distill complex concepts into clear, structured, and actionable plans - Excellent writing skills with a focus on clarity, accuracy, and customer value - Strong analytical abilities: experience with Eloqua, Domo, or similar tools is a plus - Experience developing solution-oriented marketing assets (messaging, white papers, eBooks, videos, webinars, etc.) - Successful track record working with global and cross-functional teams #LI-MO1 Careers Privacy Statement***Keysight is an Equal Opportunity Employer.*** California Pay range: MIN $100,850.00 - MAX $184,430.00 Colorado pay range: MIN $93,380.00- MAX $155,630.00 District of Columbia pay range: MIN $93,380.00- MAX $155,630.00 Hawaii pay range: MIN $93,380.00- MAX $155,630.00 Illinois pay range: MIN $93,380.00- MAX $155,630.00 Maryland pay range: MIN $100,850.00 - MAX $168,080.00 Massachusetts pay range: MIN $100,850.00 - MAX $173,080.00 Minnesota pay range: MIN $93,380.00- MAX $155,630.00 New Jersey City pay range: MIN $134,950.00 - MAX $224,920.00 New York pay range: MIN $110,660.00 - MAX $184,430.00 Vermont pay range: MIN $93,380.00- MAX $155,630.00 Washington state pay range: MIN $93,380.00- MAX $155,630.00 Note: For other locations, pay ranges will vary by region US Employees may be eligible for the following benefits: - Medical, dental and vision - Health Savings Account - Health Care and Dependent Care Flexible Spending Accounts - Life, Accident, Disability insurance - Business Travel Accident and Business Travel Health - 401(k) Plan - Flexible Time Off, Paid Holidays - Paid Family Leave - Discounts, Perks - Tuition Reimbursement - Adoption Assistance - ESPP (Employee Stock Purchase Plan) - Restricted Stock Units

• become the expert on our supplier and contractor customer personas, their business value drivers, needs and pain points • develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives • take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates • understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets • Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan

HiveMQ is the Industrial AI Platform helping enterprises move from connected devices to intelligent operations. Built on the MQTT standard and a distributed edge-to-cloud architecture, HiveMQ connects and governs industrial data in real time, enabling global leaders like Audi, BMW, Eli Lilly, and Siemens to operationalize AI and drive innovation at scale. At HiveMQ, our culture is Effortless → Empowered → Relentless. We make the complex simple, act with confidence and ownership, and never stop pushing the boundaries of what’s possible. Join us to power the future of intelligent industry. Job Description: HiveMQ is undergoing a major transformation into a multi-motion, AI-native growth engine. We are looking for a Product Marketing Manager to support the sales-led motion. You will be the critical bridge between HiveMQ's platform and our revenue team, translating complex capabilities into the clear, compelling narratives and tools that help our sales team win. Working closely with both our Chief Product Officer and Chief Revenue Officer, you'll partner to build the platform narrative that moves deals forward and accelerates pipeline. You'll report directly to the CMO and partner closely with our existing PMM. What You’ll Own: - Sales-Led Go-to-Market Support: Develop consistent, compelling narratives across the buyer journey. Partner with the CRO and sales leadership to understand pipeline challenges, create tools, and enable the GTM to accelerate deals. - Messaging & Positioning: Translate HiveMQ's platform capabilities into language that resonates with both technical and business buyers. Develop and maintain personas, value drivers, and messaging frameworks grounded in how our customers actually buy, and keep them current as the market evolves. - Product Launch Support: Collaborate with the broader PMM team on go-to-market launches, contributing the sales-side assets, internal readiness materials, and external messaging that bring new capabilities to market. - Content Creation: Write content that moves the needle - blog posts, solution briefs, customer-facing presentations, simple demos, and campaign assets. - Cross-Functional Partnership: Build a trusted, durable relationship with sales leadership and field teams. Be the PMM they call - responsive, practical, and fluent in how they sell. Work closely with Product to be the bridge between what they are building and what it means to the market. What You Bring: - 8+ years of experience in B2B product marketing, with meaningful time spent working directly alongside a sales team - A track record of creating sales tools that get used, not just delivered. - Familiarity with sales methodologies; experience with Command of the Message or similar frameworks is a strong plus - The ability to simplify complex technical concepts into clear, buyer-centric language without losing the substance - Strong writing skills; you produce compelling content yourself and have examples to prove it - Experience with persona development, value proposition design, and messaging frameworks - Self-motivated and execution-oriented; you can take a project from strategy to final asset with minimal hand-holding - Comfort working in a fast-paced, high-growth environment where priorities evolve and speed matters EXCERPT FROM OUR CUSTOMER LIST https://www.hivemq.com/customers/ Informations about our job advertisements Job advertisements of HiveMQ GmbH are always directed at female, male and various applicants, regardless of age, gender, religion, sexual identity, disability, race, ethnic origin, world view, etc. The selection of a candidate is exclusively based on qualifications. For organisational reasons, we cannot return application documents and cannot reimburse any expenses that you incur during the application process.