Precision Nutrition

• Define how we talk about the new platform — who it’s for, what problem it solves, and why it wins. • Help structure the offer: how tiers are positioned, what drives upgrade, how value is communicated across segments and lifecycle stages. • Lead the market transition from our legacy certification model into an integrated membership platform. • Build GTM plans for major launches, feature releases, and offer changes in partnership with cross-functional teams. • Develop a genuine, deep understanding of the coaches we serve — their motivations, business realities, objections, and what makes them stay or leave.