• Own high-visibility marketing programs that directly impact pipeline, revenue, and how the market perceives CreatorIQ — while working alongside a talented team at a category-defining company. • Develop and manage external communications including product announcements, customer newsletters, release notes, and go-to-market messaging that keeps customers and prospects informed and engaged. • Create compelling content that fuels mid and bottom-funnel demand tailored to enterprise marketing buyers, including video, blog posts and articles, and short and longform downloadable assets. • Produce high-quality sales collateral and enablement materials that equip the revenue team to win. Develop and maintain battlecards, persona guides, and competitive intelligence that help sellers navigate complex deals and buying committees. • Partner closely with product, sales, customer success, marketing, and leadership to align on priorities, surface needs, and ensure marketing materials reflect the latest product capabilities and market dynamics. • Own your workload with strong organizational discipline — tracking projects, managing timelines, and keeping stakeholders aligned using project management tools (Asana experience a plus). • Leverage AI tools actively and thoughtfully to enhance content quality, accelerate output, and unlock capacity — without sacrificing the strategic thinking and human voice that great marketing requires. • Develop deep knowledge of the CreatorIQ platform — including its features, use cases, and value drivers — so you can speak to it credibly with customers, prospects, and internal stakeholders. This includes recording walkthroughs, capturing images and video clips for use in marketing materials, sales enablement, and content.

• Define how we talk about the new platform — who it’s for, what problem it solves, and why it wins. • Help structure the offer: how tiers are positioned, what drives upgrade, how value is communicated across segments and lifecycle stages. • Lead the market transition from our legacy certification model into an integrated membership platform. • Build GTM plans for major launches, feature releases, and offer changes in partnership with cross-functional teams. • Develop a genuine, deep understanding of the coaches we serve — their motivations, business realities, objections, and what makes them stay or leave.

Overview Keysight accelerates innovation in commercial communications, aerospace and defense, automotive, grid and energy, semiconductor and manufacturing, and general electronics. If you are energized by the opportunity to help engineering teams advance 5G/6G, reimagine transportation, deliver mission-critical solutions, ensure network and device security, and leverage AI using world-class test and measurement solutions, we invite you to apply. We are looking for a Portfolio Marketing Engineer with strong technical depth and a disciplined approach to portfolio marketing. You should be able to quickly learn new technologies, articulate customer value with clarity, and create content and programs that resonate with engineering buyers and decision-makers. Responsibilities As part of Keysight’s Portfolio Marketing team, you can work remotely from anywhere in the United States. This role focuses on three core areas: - Define strategy for global campaigns You will lead the strategy, planning, and execution of global marketing campaigns for Keysight’s solutions. This includes creating high-quality content—messaging, white papers, use cases, eBooks, demos, videos, and webinars—that highlights both new product introductions and established solutions. Your work will connect customer application challenges and Keysight’s unique technical advantages. - Execute high-impact programs with cross-functional teams You will collaborate with global campaign teams, product management, and dedicated marcom resources to design programs that grow and influence your target audiences. Your goal is to drive awareness, engagement, and high-quality pipeline for Keysight’s solutions. - Measure impact and continuously optimize You will ensure your campaigns align with Keysight’s communication channels and brand standards. You will monitor program performance, analyze audience behavior, and optimize content and tactics to meet measurable goals. You will have access to a full set of creative and operational resources, including designers, branding, email, and content experts, to help you execute at scale. We are looking for someone who brings initiative, curiosity, and a willingness to challenge assumptions to raise the bar for the entire team. Qualifications - Bachelor’s degree in Electrical Engineering or equivalent - 2–3+ years of product marketing experience - 3+ years of experience developing technical or product marketing content and programs - Experience building global marketing programs with defined KPIs and measurable outcomes - Ability to distill complex concepts into clear, structured, and actionable plans - Excellent writing skills with a focus on clarity, accuracy, and customer value - Strong analytical abilities: experience with Eloqua, Domo, or similar tools is a plus - Experience developing solution-oriented marketing assets (messaging, white papers, eBooks, videos, webinars, etc.) - Successful track record working with global and cross-functional teams #LI-MO1 Careers Privacy Statement***Keysight is an Equal Opportunity Employer.*** California Pay range: MIN $100,850.00 - MAX $184,430.00 Colorado pay range: MIN $93,380.00- MAX $155,630.00 District of Columbia pay range: MIN $93,380.00- MAX $155,630.00 Hawaii pay range: MIN $93,380.00- MAX $155,630.00 Illinois pay range: MIN $93,380.00- MAX $155,630.00 Maryland pay range: MIN $100,850.00 - MAX $168,080.00 Massachusetts pay range: MIN $100,850.00 - MAX $173,080.00 Minnesota pay range: MIN $93,380.00- MAX $155,630.00 New Jersey City pay range: MIN $134,950.00 - MAX $224,920.00 New York pay range: MIN $110,660.00 - MAX $184,430.00 Vermont pay range: MIN $93,380.00- MAX $155,630.00 Washington state pay range: MIN $93,380.00- MAX $155,630.00 Note: For other locations, pay ranges will vary by region US Employees may be eligible for the following benefits: - Medical, dental and vision - Health Savings Account - Health Care and Dependent Care Flexible Spending Accounts - Life, Accident, Disability insurance - Business Travel Accident and Business Travel Health - 401(k) Plan - Flexible Time Off, Paid Holidays - Paid Family Leave - Discounts, Perks - Tuition Reimbursement - Adoption Assistance - ESPP (Employee Stock Purchase Plan) - Restricted Stock Units

• become the expert on our supplier and contractor customer personas, their business value drivers, needs and pain points • develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives • take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates • understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets • Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan