• Write and edit copy for websites, blogs, email campaigns, social media, ads, landing pages, brochures and other marketing collateral • Maintain a consistent client brand voice across all communication channels • Translate client or internal goals into persuasive, convertible content • Conduct research to understand target audiences, industry topics, and competitive landscapes • Optimize copy for SEO and user experience • Revise content based on feedback while meeting deadlines consistently

• Edit digital and print math lessons (plus any supplemental materials) to make the language clearer, more concise, and more delightful. • Edit teacher materials for conciseness and clarity. • Review and improve marketing emails and resources. • Collaborate with other copy editors in maintaining our style guide, making improvements when necessary. • Offer wordsmithing support to authors in Slack, Google docs, or on video calls, because conversation is a natural way humans think together.

• Own copy and messaging for campaigns, product launches, web, and major brand moments • Partner with brand designers from concept through execution—shaping ideas together, finding the thread that connects visual and narrative • Translate complex product stories into narratives that resonate emotionally and intellectually • Challenge briefs to find depth and nuance—move beyond surface level messaging to something with real resonance • Work collaboratively with stakeholders across product marketing, product, and leadership to elevate creative thinking • Steward the brand voice with flexibility and intention, adapting tone while maintaining consistency • Lead messaging and narrative strategy for MXP (our annual user conference) and flagship campaigns • Develop frameworks that extend creative ideas across touchpoints with coherence and impact • Present creative strategy and rationale to cross functional partners and leadership • Help mature our brand strategy alongside the design leader, building adoption across the organization • Influence how we think about storytelling—not just as copy, but as the foundation for identity and connection • Bring curiosity and rigor to understanding our products deeply enough to tell their stories well

• Research, create and revise high-quality content according to specified deadlines. • Work with Project Managers and Content Marketing Strategists to meet our clients’ expectations and goals. • Adhere to highly specific client checklists for style, structure and organization. • Follow specific processes for formatting, SEO optimization, sourcing and content submission. • Virtually attend project, client and team meetings. • Track weekly writing and editing production work using our in-house project management system.