• Performs measurement and benchmarking of performance measures in relation to best practices for the healthcare service industry and internal business objectives. • Provides performance indicator reports and benchmark narratives for performance improvement. • Monitors quality performance, outcomes and/or safety metrics to make recommendations for targeted process improvement projects. • Prepares overviews and interpretation of reports; and following up on assigned action items for various projects, meetings, and committees. • Assists with training departmental Quality champions governmental program requirements. • Performs problem analysis for strategic planning initiatives. • Solves data integrity issues as they arise, and monitor the addition of new data, analytics and reporting systems. • Interprets and translates data for senior management to clearly understand analysis and use it for meaningful decision-making, and strategic planning purposes for the enterprise. • Acts as a liaison with third-party vendors of specialized business intelligence or database products, geographic information systems, and data mining software. • Contacts regulatory agencies to research and clarify program rules. • Manages healthcare quality program departmental calendar to ensure all relevant submission dates, deadlines, and critical information stays current. • Assists with preparation of audit responses related to governmental program submissions prior to submission to third party; and positively collaborates with UMIT and HII. • Serves as a reliable resource to hospital staff, physicians, and patients on matters related to data analysis. • Adheres to University and unit-level policies and procedures and safeguards University assets. This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

• Conduct workshops and lead multiple implementations from a customer strategy standpoint • Define customer needs, determine strategies, develop plans/proposals and make recommendations around customer’s internal processes and functions for improved efficiency and effectiveness • Own business requirements and agreement of priorities with clients/end users • Conduct impact analysis on existing business processes and function • Produce functional specifications, wireframes, and mock-ups for delivery teams • Partner with technical team to conduct demos and show & tells with client end users • Contribute to writing test scripts including acceptance criteria • Facilitate testing/UAT and obtain agreement on priorities with client / end users • May perform additional duties as assigned

• Research, synthesize, and interpret federal and state health policy, regulations, and guidance. • Assess operational and technology impacts; identify risks, dependencies, and implementation considerations. • Translate policy and business needs into clear functional and technical requirements, user stories, and acceptance criteria. • Facilitate working sessions and collaborate with product owners, developers, and subject matter experts. • Prepare and deliver presentations, status updates, decision briefs, and meeting notes for internal and external stakeholders. • Document action items, decisions, and follow-ups to drive alignment and accountability. • Analyze program, operational, and policy-related datasets to identify trends, gaps, and performance drivers.

• Collaborate with other team members to make media optimization recommendations across channels and DSPs, delivering a cohesive consumer experience and optimizing outcomes. • Work closely with Trading Solutions Coordinator to monitor overall campaign delivery and provide optimization recommendations. • Act as a trusted advisor to all parties communicating and collaborating effectively. • Support the team in coordinating and organizing assets, materials, and documentation related to digital media campaigns. • Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement. • Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization. • Present recommendations to Sr. Trading Consultant and/or clients. • Assist in QA and auditing of campaigns. • Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements. • Take on a small portfolio of accounts to provide training, office hours, and support for smaller clients. • Help gather data to support campaign targeting and optimization efforts. • Help with the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting. • Support the placement and monitoring of pixels and trafficking of creative assets. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools. • Build an understanding of all necessary systems and platforms within each channel, as well as specific to Goodway (Sigma, G90, etc.) • Be resourceful when faced with new systems/platforms or constraints by asking clarifying questions, and providing workaround solutions, as necessary. • Balance and prioritize requests based on priority and complexity.