• Drive net new customer pipeline and bookings through strategic campaign execution and program management • Execute and manage planned programs and initiatives, including: • Plan, promote, and execute webinars from concept through post-event follow-up • Coordinate and manage in-person events, including conferences, trade shows, Pantheon-hosted events and other field marketing initiatives • Collaborate with digital team members or agencies to execute digital campaigns across multiple channels • Influence content strategy for the Commercial segment, and take a multi-channel approach to promotion of new content assets • Create some content assets, such as webinar decks, verticalized versions of content assets, etc. • Manage one-time and ongoing email campaigns • Implement account-based marketing (ABM) strategies for targeted accounts • Work with media groups and associations to market to their member groups • Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline • Report on program and campaign performance, providing detailed analysis of overall funnel metrics • Make data-driven recommendations on go-to-market (GTM) strategies for the commercial segment on campaign insights and market trends • Manage program-level budgets and ensure optimal allocation of resources across programs • Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution • Serve as company representative at events, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up • Manage program/project level budgets

• Build and manage a customer reference program featuring top-tier PE/VC firms • Create compelling case studies showcasing ROI and deal flow acceleration • Coordinate customer speaking opportunities at industry events and webinars • Own our customer advisory board program • Facilitate peer-to-peer networking among customers across different market segments • Drive co-marketing relationships with strategic partners in the private capital ecosystem • Develop joint content initiatives with portfolio companies, service providers, and technology partners • Create partner enablement materials and co-branded resources • Build and track partner referral programs that leverage existing relationships • Identify and engage key thought leaders in private equity, venture capital, and middle market sectors • Collaborate with industry podcast hosts and thought leadership platforms • Coordinate influencer partnerships and thought leadership collaborations • Develop speaking bureau relationships for Affinity executives • Build authentic relationships within the private capital community • Think relationship-first, understanding that in private capital, authentic connections drive everything • Use AI tools for prospect research, content personalization, and relationship mapping • Collaborate with Product Marketing, Demand Generation, Sales, and Customer Success teams • Track program performance including partner-driven pipeline and customer advocacy metrics • Operate with sensitivity to the confidential nature of private capital relationships

• Execute partner marketing campaigns and programs that drive awareness, adoption, and pipeline in collaboration with technology partners, resellers, and system integrators • Develop co-branded and partner-related content, including solution briefs, case studies, one-pagers, pitch decks, blog posts, and email copy • Coordinate partner communications, including newsletters, event updates, and partner onboarding materials • Support partner event marketing by managing logistics, timelines, and deliverables for partner-hosted or co-sponsored events • Help operationalize the partner ecosystem program, supporting enablement materials and partner portal content • Track campaign and content performance, reporting results to internal stakeholders and recommending optimizations

• Support the development and execution of digital marketing campaigns across various media channels. • Create, schedule, and monitor engaging content on social media platforms. • Assist in the production of marketing materials, including graphics, videos, and written content. • Track and analyze campaign performance using analytics tools, providing insights and recommendations for improvement. • Coordinate with internal teams, such as design, content, and sales, to ensure cohesive marketing efforts. • Maintain up-to-date knowledge of digital trends and competitor activities to enhance our strategic positioning.