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The CRM for Deal Makers. Relationship Intelligence, Reimagined.
Ecosystem Marketing Manager
Location
United States
Posted
150 days ago
Salary
0
Seniority
Senior
Job Description
Ecosystem Marketing Manager
Affinity.co
• Build and manage a customer reference program featuring top-tier PE/VC firms • Create compelling case studies showcasing ROI and deal flow acceleration • Coordinate customer speaking opportunities at industry events and webinars • Own our customer advisory board program • Facilitate peer-to-peer networking among customers across different market segments • Drive co-marketing relationships with strategic partners in the private capital ecosystem • Develop joint content initiatives with portfolio companies, service providers, and technology partners • Create partner enablement materials and co-branded resources • Build and track partner referral programs that leverage existing relationships • Identify and engage key thought leaders in private equity, venture capital, and middle market sectors • Collaborate with industry podcast hosts and thought leadership platforms • Coordinate influencer partnerships and thought leadership collaborations • Develop speaking bureau relationships for Affinity executives • Build authentic relationships within the private capital community • Think relationship-first, understanding that in private capital, authentic connections drive everything • Use AI tools for prospect research, content personalization, and relationship mapping • Collaborate with Product Marketing, Demand Generation, Sales, and Customer Success teams • Track program performance including partner-driven pipeline and customer advocacy metrics • Operate with sensitivity to the confidential nature of private capital relationships
Job Requirements
- 3-4 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
- Proven track record managing customer advocacy, partner marketing, or community programs
- Strong relationship-building skills and comfort engaging with senior executives
- Interest in and understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
- Excellent communication skills with ability to craft compelling stories
- Data-driven mindset with experience measuring and optimizing relationship marketing programs
- Familiarity with AI tools for research, personalization, and content creation
- Collaborative approach with ability to work across marketing, sales, and customer success teams
Benefits
- We use E-Verify
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