• Mentor & Empower Support individuals through structured personal-development programs to build confidence, direction and achievement. • Career & Purpose Coaching Hold meaningful conversations that help people align their professional goals with new opportunities and growth pathways. • Client Attraction & Engagement Leverage digital marketing strategies and ready-made templates to connect with people actively seeking change (training included). • Strategic Leadership Apply your communication, problem-solving and business skills to create measurable impact and guide others forward. • Continuous Personal Development Engage in daily mindset, leadership and success learning to fuel your ongoing growth. • Optimise Systems & Processes Use the provided tools, systems and admin resources to work efficiently and achieve strong results.

• Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas. • Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas. • Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints. • Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities. • Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages. • Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness. • Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets. • Ensure content reflects industry-specific risks, regulations, and operating realities. • Incorporate market trends, customer insights, and competitive context into content planning. • Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities. • Partner with sales and customer teams to maximize event impact before, during, and after execution. • Assist in executing account-based marketing programs for priority accounts and industry segments. • Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback. • Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.

• drive the operational backbone of our marketing organization • orchestrate our annual and quarterly planning cycles • manage budgets and streamline workflows for campaign managers and creative teams • lead the marketing operating rhythm, including budget planning and quarterly campaign planning • design and manage the central intake process for marketing requests • facilitate prioritization sessions for resource allocation • act as primary liaison for LRCC approvals • optimize the review process for campaign speed-to-market while ensuring compliance • lead relationships with external creative agencies and MarTech vendors • manage contracts, performance SLAs, and risk assessments with ESM and BAR • maintain the master marketing calendar and provide executive-level reporting on campaign health

• Drive Demand and Build Brand • Collaborate with cross-functional teams to create marketing strategies • Manage relationships with external marketing partners • Organize key events, including industry conferences • Design, implement, and document automated workflows in HubSpot • Manage website and content assets in Wordpress • Analyze performance of marketing campaigns and sales activities • Develop sales enablement materials and partner closely with sales leadership • Serve as the voice of marketing in cross-functional meetings