Job Closed
This listing is no longer active.
BEAM IT. STREAM IT. We're doubling down with two ways to watch what you love. Welcome to the new DIRECTV.
Lead Product Marketing Manager
Location
United States
Posted
96 days ago
Salary
$111K - $201K / year
Seniority
Lead
No structured requirement data.
Job Description
Lead Product Marketing Manager
DIRECTV
DIRECTV is seeking a strategic, analytically minded Lead Product Marketing Manager to help define how we grow in an increasingly dynamic media and entertainment landscape. This role is ideal for someone who excels at connecting market insights, financial rigor, and strategic frameworks to shape decisions that drive measurable subscriber and revenue impact. You will own the full strategy cycle—from understanding consumers, competitors, and market forces; to generating data-backed insights; to translating findings into clear, actionable recommendations and execution-ready plans. Your work will inform where DIRECTV plays, how we win, and which investments deliver the greatest enterprise value. If you’re energized by solving ambiguous problems, building fact-based strategies, and influencing senior leaders, this role is built for you. Here's what you’ll do: Data-Driven Strategy & Business Case Development - Build rigorous, insight-led business cases—grounded in strong quantitative analysis—in partnership with analytics, finance, and cross-functional teams. - Size market opportunities, forecast expected value, assess ROI, and recommend paths that maximize subscriber growth and long-term enterprise value. Strategic Planning & Go-to-Market Direction - Develop clear, structured strategic plans that bridge insight and action, guiding teams across sales, product, marketing, and partnerships. - Craft compelling executive-ready narratives that align stakeholders and drive decision-making across the organization. - Shape acquisition strategies spanning distribution and sales channels, partner programs, audience targeting, and save-to-invest initiatives. Market Intelligence & Strategic Insight - Conduct deep consumer, competitive, and market analyses to identify growth opportunities and emerging risks across the TV/media entertainment and subscription ecosystem. - Translate market signals and performance trends into strategic implications that inform channel, product, offer, and partnership decisions. What you’ll need to be successful: - MBA preferred but not required. - Consulting background (strategy, management, or growth) combined with operating experience is highly valued. - 3 – 5 years of professional experience. - Exceptional strategic thinking and numerical acumen, with the ability to structure ambiguous problems and derive meaningful insights from complex data. - Experience applying market analysis, financial modeling, and insight development to shape strategy in subscription-based or membership-driven businesses. - Familiarity with the TV/media entertainment, telco, or broader media landscape strongly preferred. - Strong communication and storytelling skills—able to turn analysis into compelling narratives for executive audiences. - Ability to thrive in a fast-paced, remote-first environment, demonstrating ownership, adaptability, and a collaborative mindset. May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law. This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote A career with us comes with big rewards: DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location. The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. DIRECTV WAGE ZONES: $111,122- $201,653 Low (N1): $111,122 - $166,583 Mid (N2): $116,970 - $175,350 High (N3): $128,667 - $192,885 Top (N4): $134,516 - $201,653 Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package. Apply today! Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTV Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
MBA Product Marketing Intern - Regulated Industries, 2026 Summer U.S
AtlassianAtlassian is a publicly-traded computer software business specializing in collaboration, development, and issue-tracking software for teams. As an employer, Atl
Overview Working at AtlassianAtlassians have the flexibility to work where they can collaborate most effectively with their team, whether at home, one of our global offices, or both. As a distributed-first company, all interviews are conducted virtually. We hire in any country where we have a legal entity. Learn how we work at go.atlassian.com/distributed. Your Future Org Atlassian’s Intern program combines hands-on technical training, professional growth opportunities, dedicated mentorship, and strong social connections. This holistic approach empowers students to hit the ground running and sets them up for a successful and impactful career at Atlassian! This position is not eligible for F1 and J1 students. It is not available for any work sponsorship. Our paid internship program runs for 12 weeks between May-August or June- September 2026. Your Future Team Join our Platform Product Marketing team as an MBA intern at an exciting moment. Following the launch of Atlassian Government Cloud, our FedRAMP Moderate offering, we’re expanding our reach with US government customers and exploring non-US government opportunities. As a Product Marketing MBA Intern, you’ll play a key role in shaping how Atlassian addresses the unique needs of State, Local, and Education (SLED) customers. This is a rare chance to help define our approach in a new business area, working alongside experienced marketers, product managers, and sales leaders. You’ll gain hands-on experience in market and competitive research, messaging, and strategy development—while making a real impact on our growth in the public sector. Responsibilities Responsibilities - Conduct market research to understand the challenges, priorities, and buying behaviors of SLED customers - Analyze competitive offerings and identify opportunities for Atlassian to differentiate - Support the creation of marketing assets and campaigns tailored to public sector audiences - Get exposure to best practices in B2B product marketing, go-to-market strategy, and cross-functional collaboration - Present findings and strategic recommendations to senior leadership across marketing, sales, and product management Qualifications Minimum Qualifications - Able to commit to a 12-week full-time (40hrs/week) program during Summer 2026 - Currently enrolled full-time in an MBA degree program and returning to the program after the completion of the internship, graduating by June 2027 - Passionate about marketing, aware of key marketing frameworks, and interested in the B2B SaaS landscape - Able to analyze complex problems and propose effective solutions, with strong critical thinking skills - Are a collaborative team player who thrives in cross-functional environments and values diverse perspectives - Have a self-starter mentality with a proactive approach to learning and problem-solving Preferred Qualifications - Public sector experience is a nice-to-have, but not a requirement. - Experience using Atlassian apps (Jira, Confluence, Loom, Trello) Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: - $35/hr - $40/hr Zone B: - $32/hr - $36/hr Zone C: - $29/hr - $33/hr This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Benefits and PerksAtlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit https://www.atlassian.com/company/careers/earlycareers . About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh.
Publishing & Lifecycle Marketing Leader - Xbox Game Studios
MicrosoftMicrosoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable local laws, regulations, and ordinances.
Overview At Xbox, our mission is simple -- bring the joy and community of gaming to everyone on the planet. We aspire to empower everyone to play the games you want, with the people you want, anywhere you want. The First Party Games Marketing Team drives product & integrated marketing for Xbox Game Studios (XGS) and partner marketing for Activision, Bethesda, Blizzard, King, as well as business planning, marketing operations and portfolio management across the first party games business. The team is seeking a marketing leader to take on a new role driving planning and growth across the Xbox Game Studios portfolio. As the Xbox Game Studios (XGS) Publishing & Lifecycle Marketing Leader you will develop and execute the strategy for how we communicate with gamers across devices and ecosystems throughout the entire customer journey, from acquisition to retention. You will oversee marketing efforts across multiple channels and analyze performance metrics to assess campaign effectiveness and make data-driven improvements. This opportunity will allow for ample cross-functional collaboration with teams across the Gaming organization, including digital marketing, international marketing and brand teams in Gaming Marketing & Sales, Game Studios teams, 3rd party platform partners and Games marketing peers to drive planning and growth efforts. You will play a critical role in maximizing customer engagement and driving revenue growth through effective lifecycle marketing strategies across various channels. This role is open to a flexible work opportunity. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Responsibilities - You will develop and oversee our strategy around how we communicate with our gamers across devices and ecosystems. - Develop omnichannel marketing vision and consumer audience strategy across digital channels and partners channels to ensure ROI optimization based on data insights. - Evolve our consumer engagement and ongoing lifecycle marketing across email, social, web and mobile developing a cohesive strategy to deepen relationships with customers. - Partner with store, games teams and product marketing leads to identify in-game/store levers and personalization for our games to drive incremental growth. - Partner with Gaming Digital Marketing team to identify opportunities for personalized and targeted communications to hep drive digital sales activation across the portfolio. - Optimize and remove friction on consumer golden path. - Grow player driven data and insights - focused on deeper engagement with our consumers. - Provide deeper insights on effectiveness of our campaigns across devices and ecosystems. Qualifications Required Qualifications: - Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience - OR equivalent experience. Preferred Qualifications: - Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years in lifecycle marketing or related roles, preferably in consumer products. - Analytical skills, proficiency in marketing automation tools, and excellent communication. - Proven ability to lead cross-functional teams and drive strategic initiatives. - Experience developing audience strategy to reach the right customers across the right channels. - Experience building digital marketing channels including email, web social and paid media. - Quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimization in current and future campaigns. - Thrive in ambiguous situations and is energized by creating new and better ways to develop marketing programs and campaigns. #GamingJobs Integrated Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
• Become a technical and product expert on YipitData’s Data Feed products • Manage and support data trials for Long/Short Hedge Funds, Systematic Hedge Funds, Long-Only Managers, and Private Equity/VC Firms • Provide hands-on technical support to clients • Develop, refine, and document best practices to share with internal teams • Partner with revenue teams on go-to-market execution • Run product discovery, translating client feedback into actionable product insights
Team Lead, Product Marketing
Monday.comFormerly known as dapulse, Monday.com, also known as Monday, is a privately held computer software company offering a team management and collaboration tool des
We are looking for a Team Lead, Product Marketing Manager with deep marketing experience and a strong passion for building and scaling products. In this role, you will lead the product marketing for one of monday’s core products, manage a team of top product marketers to deliver on the company’s objectives and make a meaningful impact on one of the largest industries in the world. As a Team Lead, Product Marketing you will own the product’s GTM strategy and launches, shape the overarching product story, influence the product roadmap and be a key part of domain-level decision making to drive sustainable product growth. Why monday.com? We are monday.com, a global software company transforming how businesses run. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform, empowering ~245,000 customers worldwide to reimagine how work gets done, drive greater efficiency, and scale like never before. With over 2,500 employees across the globe, we grow by prioritizing transparency and knowledge sharing. We care about the impact you make, not the hours you clock, so we encourage initiative, ownership, and fresh thinking. We back our people with flexible work, wellness and mental health support, and a work environment built on collaboration. monday.com is one of the fastest-growing SaaS companies in the world, which means our employees have the opportunity to grow with us. We embrace and encourage initiative, innovation, and accountability at all levels — to fuel the company’s continued success. Please note that this is a hybrid position of 3 days/week in our NYC office. - 5+ years of experience in product marketing, product strategy or go-to-market within SaaS or technology companies - 3+ years of experience managing product marketers - Proven experience owning end-to-end product marketing for complex products; from strategy through execution - Experience with SLG models at scale; working closely with sales and GTM teams - Proven ability to act as the strategic voice of the domain at the executive level– influencing decisions across product, GTM and marketing - Deep expertise in defining ICP and segmentation for a product or domain - Ability to foster data-driven decision making, leveraging insights and business opportunities - Experience in ensuring high-quality PMM outputs, including sales collateral, messaging docs, demos, talk tracks and PMM briefs - Strong leadership abilities; expertise in cross-functional collaboration working across Product, Sales and Engineering Visa sponsorship for this role is currently not available. For New York City-based hires only: Compensation Range: $230,000-$275,000 base salary, subject to standard withholding and applicable taxes. In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on Company’s plans and in accordance with Company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience. Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations. monday.com is proud to be an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, military or veteran status, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws. #LI-Hybrid



