• Architect the Program: Design the end-to-end workflows for selling, onboarding, delivering, and maintaining website and marketing services. • Collaborate with sales and marketing to package, price, and promote these services to our existing customer base. • Establish processes that allow this program to run efficiently without distracting the core Campspot engineering and product teams. • Develop proprietary reporting frameworks and dashboards that go beyond standard metrics. • Form deep partnerships with third party agencies and service providers; determine which activities make sense to support in-house and which are better suited for a partner referral. • Define the scope and tiered offering for our website products. • Act as the primary translator between non-technical campground owners and our internal web development teams. • Ensure all client websites meet high standards for SEO, page speed, mobile responsiveness, and conversion optimization. • Package our paid media offerings (PPC, Paid Social) into scalable tiers that make sense for campgrounds of different sizes. • Hire, onboard, and manage a team of Digital Marketing Specialists (contractors or FTEs) who will execute ad campaigns.

• Design, execute, and manage digital marketing campaigns across TikTok, Instagram, Twitch, Substack, and other key platforms on behalf of progressive organizations and candidates • Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls • Serve as a strategic subject matter expert to clients on the creator economy and social content strategy • Establish campaign goals and finalize campaign materials, including creative briefs and other assets • Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed • Develop and present post-campaign reports to clients • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Stay up-to-date on current events, trends and news stories as it pertains to key social platforms and the content creation industry, to serve as an expert in strategy conversations with clients

• Design, execute, and manage digital marketing campaigns across TikTok, Instagram, Twitch, Substack, and other key platforms on behalf of climate organizations and climate-focused candidates • Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls • Serve as a strategic subject matter expert to clients on the creator economy and social content strategy, particularly as it pertains to climate content • Establish campaign goals and finalize campaign materials, including creative briefs and other assets • Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed • Develop and present post-campaign reports to clients • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Stay up-to-date on current events, trends and news stories as it pertains to environmental and climate news to serve as an expert in strategy conversations with clients

• Independently design, execute, and manage large-scale digital marketing campaigns across TikTok, Instagram, Twitch, Substack, and other key platforms on behalf of progressive organizations and candidates • Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls • Manage 1-3 full-time and/or part-time campaign staff • Regularly check in with direct reports on their campaigns, including regularly tracking progress to goal, proactively providing feedback, and providing strategic support • Serve as a strategic subject matter expert to clients on the creator economy and social content strategy • Establish campaign goals and finalize campaign materials, including creative briefs and other assets • Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed • Develop and present post-campaign reports to clients • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Stay up-to-date on current events, trends and news stories as it pertains to key social platforms and the content creation industry, to serve as an expert in strategy conversations with clients