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Camp Strategy logo
Camp Strategy

Setting campground owners up for wild success

Program Manager, Website – Marketing Services

Program ManagerProgram ManagerOtherRemoteSeniorTeam 1-10Since 2023H1B No SponsorCompany SiteLinkedIn

Location

Colorado + 11 moreAll locations: Colorado | Illinois | New Hampshire | New York | North Carolina | Oregon | Massachusetts | Michigan | Texas | Utah | Vermont | Virginia

Posted

130 days ago

Salary

$90K - $120K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Program Manager, Website – Marketing Services

Camp Strategy

• Architect the Program: Design the end-to-end workflows for selling, onboarding, delivering, and maintaining website and marketing services. • Collaborate with sales and marketing to package, price, and promote these services to our existing customer base. • Establish processes that allow this program to run efficiently without distracting the core Campspot engineering and product teams. • Develop proprietary reporting frameworks and dashboards that go beyond standard metrics. • Form deep partnerships with third party agencies and service providers; determine which activities make sense to support in-house and which are better suited for a partner referral. • Define the scope and tiered offering for our website products. • Act as the primary translator between non-technical campground owners and our internal web development teams. • Ensure all client websites meet high standards for SEO, page speed, mobile responsiveness, and conversion optimization. • Package our paid media offerings (PPC, Paid Social) into scalable tiers that make sense for campgrounds of different sizes. • Hire, onboard, and manage a team of Digital Marketing Specialists (contractors or FTEs) who will execute ad campaigns.

Job Requirements

  • 5+ years of experience in a Digital Marketing Agency, Product Management, or Technical Program Management role.
  • Proven, hands-on experience managing and optimizing complex campaigns across Google Ads (Search, Display, Performance Max) and Meta/Facebook Ads Manager.
  • Extensive experience working with a variety of Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign).
  • Strong technical understanding of how websites are built and hosted (CMS experience, basic HTML/CSS knowledge, and understanding of core web vitals).
  • Proven ability to create reporting structures that simplify complex data into a narrative that demonstrates value to non-technical clients.

Benefits

  • Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
  • 401(k) plan with employer match
  • Flexible and casual work environment with flexible time off
  • Employee camping credit to encourage getting outdoors and experiencing our product!

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