Job Closed
This listing is no longer active.
Setting campground owners up for wild success
Program Manager, Website – Marketing Services
Location
Colorado + 11 moreAll locations: Colorado | Illinois | New Hampshire | New York | North Carolina | Oregon | Massachusetts | Michigan | Texas | Utah | Vermont | Virginia
Posted
130 days ago
Salary
$90K - $120K / year
Seniority
Senior
Job Description
Program Manager, Website – Marketing Services
Camp Strategy
• Architect the Program: Design the end-to-end workflows for selling, onboarding, delivering, and maintaining website and marketing services. • Collaborate with sales and marketing to package, price, and promote these services to our existing customer base. • Establish processes that allow this program to run efficiently without distracting the core Campspot engineering and product teams. • Develop proprietary reporting frameworks and dashboards that go beyond standard metrics. • Form deep partnerships with third party agencies and service providers; determine which activities make sense to support in-house and which are better suited for a partner referral. • Define the scope and tiered offering for our website products. • Act as the primary translator between non-technical campground owners and our internal web development teams. • Ensure all client websites meet high standards for SEO, page speed, mobile responsiveness, and conversion optimization. • Package our paid media offerings (PPC, Paid Social) into scalable tiers that make sense for campgrounds of different sizes. • Hire, onboard, and manage a team of Digital Marketing Specialists (contractors or FTEs) who will execute ad campaigns.
Job Requirements
- 5+ years of experience in a Digital Marketing Agency, Product Management, or Technical Program Management role.
- Proven, hands-on experience managing and optimizing complex campaigns across Google Ads (Search, Display, Performance Max) and Meta/Facebook Ads Manager.
- Extensive experience working with a variety of Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign).
- Strong technical understanding of how websites are built and hosted (CMS experience, basic HTML/CSS knowledge, and understanding of core web vitals).
- Proven ability to create reporting structures that simplify complex data into a narrative that demonstrates value to non-technical clients.
Benefits
- Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
- 401(k) plan with employer match
- Flexible and casual work environment with flexible time off
- Employee camping credit to encourage getting outdoors and experiencing our product!
Related Guides
Related Categories
Related Job Pages
More Program Manager Jobs
• Design, execute, and manage digital marketing campaigns across TikTok, Instagram, Twitch, Substack, and other key platforms on behalf of progressive organizations and candidates • Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls • Serve as a strategic subject matter expert to clients on the creator economy and social content strategy • Establish campaign goals and finalize campaign materials, including creative briefs and other assets • Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed • Develop and present post-campaign reports to clients • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Stay up-to-date on current events, trends and news stories as it pertains to key social platforms and the content creation industry, to serve as an expert in strategy conversations with clients
Creator Program Manager – Climate Content
Vocal MediaHelping do good in the world through social media.
• Design, execute, and manage digital marketing campaigns across TikTok, Instagram, Twitch, Substack, and other key platforms on behalf of climate organizations and climate-focused candidates • Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls • Serve as a strategic subject matter expert to clients on the creator economy and social content strategy, particularly as it pertains to climate content • Establish campaign goals and finalize campaign materials, including creative briefs and other assets • Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed • Develop and present post-campaign reports to clients • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Stay up-to-date on current events, trends and news stories as it pertains to environmental and climate news to serve as an expert in strategy conversations with clients
• Independently design, execute, and manage large-scale digital marketing campaigns across TikTok, Instagram, Twitch, Substack, and other key platforms on behalf of progressive organizations and candidates • Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls • Manage 1-3 full-time and/or part-time campaign staff • Regularly check in with direct reports on their campaigns, including regularly tracking progress to goal, proactively providing feedback, and providing strategic support • Serve as a strategic subject matter expert to clients on the creator economy and social content strategy • Establish campaign goals and finalize campaign materials, including creative briefs and other assets • Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed • Develop and present post-campaign reports to clients • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Stay up-to-date on current events, trends and news stories as it pertains to key social platforms and the content creation industry, to serve as an expert in strategy conversations with clients
Senior Creator Program Manager – Climate Content
Vocal MediaHelping do good in the world through social media.
• Independently design, execute, and manage large-scale digital marketing campaigns across TikTok, Instagram, Twitch, Substack, and other key platforms on behalf of climate organizations and climate-focused candidates • Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls • Manage 1-3 full-time and/or part-time campaign staff • Regularly check in with direct reports on their campaigns, including regularly tracking progress to goal, proactively providing feedback, and providing strategic support • Serve as a strategic subject matter expert to clients on the creator economy and social content strategy, particularly as it pertains to climate content • Establish campaign goals and finalize campaign materials, including creative briefs and other assets • Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed • Develop and present post-campaign reports to clients • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Stay up-to-date on current events, trends and news stories as it pertains to environmental and climate news to serve as an expert in strategy conversations with clients

