• Build and maintain outbound lists and enrichment workflows using Clay • Launch, manage, and optimize cold email campaigns in Instantly • Own inbox health, deliverability, warm-up, and reply categorization • Sync replies, outcomes, and lifecycle stages into HubSpot • Continuously test messaging by segment, persona, and intent • Build segmented audiences across lead, prospect, and customer stages • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns • Manage compliance, suppression logic, and list hygiene • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement) • Experience with platforms such as Twilio or similar is a strong plus • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing • Share outbound insights to inform social and content strategy • Partner with leadership on ICPs, testing priorities, and iteration

• Build and maintain outbound lists and enrichment workflows using Clay • Launch, manage, and optimize cold email campaigns in Instantly • Own inbox health, deliverability, warm-up, and reply categorization • Sync replies, outcomes, and lifecycle stages into HubSpot • Continuously test messaging by segment, persona, and intent • Build segmented audiences across lead, prospect, and customer stages • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns • Manage compliance, suppression logic, and list hygiene • Use HubSpot Marketing Hub and/or Mailchimp • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement) • Experience with platforms such as Twilio or similar is a strong plus • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing • Share outbound insights to inform social and content strategy • Partner with leadership on ICPs, testing priorities, and iteration

• Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders • Own end-to-end execution of field marketing events, from planning and logistics through on-site coordination, post-event engagement, and debriefs, while operating within a defined budget • Develop and manage event and production timelines, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable • Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through • Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution • Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts • Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events • Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions • Continuously test and refine event formats by introducing fresh ideas, learning from competitive research, and thoughtfully applying new tools or processes • Interpret performance data and translate insights into clear recommendations and next steps

• Own High-Impact Creative Marketing as a Creative Marketing Manager! • Act as a second pillar in marketing execution — someone who brings strong creative taste, operational discipline, and the confidence to own work across paid media, social, UGC, and campaigns. • Play a central role in ensuring marketing initiatives are executed with consistency, quality, and speed. • Act as both an executor and creative gatekeeper, supporting growth objectives while protecting brand standards. • Create flexibility, redundancy, and resilience within the marketing function. • Make judgment calls, own deliverables, and collaborate across functions to bring ideas to life from concept through launch. • Execute and refine creative initiatives across paid ads, social media, UGC, and campaigns. • Own select marketing channels or campaigns from concept to launch. • Review, QA, and approve creative assets to ensure they meet brand and performance standards. • Collaborate with growth, creative, and leadership stakeholders to align on priorities and timelines. • Maintain consistency across messaging, visuals, and tone of voice. • Continuously improve workflows, execution quality, and creative output.