This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description CNO Financial Group is hiring a Senior Social Media Marketing Analyst to be responsible for monitoring and responding to activity on social and web platforms to support the Consumer & Worksite business functions at CNO. This role supports day-to-day community engagement; manages content creation; analyzes trends related to CNO’s digital brand presence; and contributes recommendations to further brand engagement across CNO’s portfolio of brands. The Sr Social Media Marketing Analyst also supports brand integrity and risk management by moderating conversations, handling escalations, and partnering with internal teams to address compliance, reputational, and customer related issues. This role collaborates cross functionally to plan and execute social, marketing, and public relations initiatives while ensuring consistent brand voice and audience appropriate messaging. This is your opportunity to shape how our brands show up every day. You’ll own community engagement across social platforms, blending thoughtful content creation with real‑time audience interaction, trend analysis, and brand risk awareness. You’ll collaborate closely with marketing, PR, and compliance partners, using judgment, empathy, and data to guide conversations and protect brand integrity. As a Senior Social Media Marketing Analyst, your responsibilities will include: - Monitor and support agent and community compliance on social platforms by reviewing activity against established guidelines, following defined review and escalation processes, and partnering with internal teams for appropriate follow‑up. - Manage day‑to‑day social community interactions, including questions, feedback, escalations, and sentiment, to ensure a consistent, positive, and on‑brand experience. - Monitor social channels for brand, reputational, and public‑relations risks, exercising sound judgment and escalating issues in alignment with established guidelines and internal partners. - Provide end‑to‑end social media support for prospects, customers, and recruits, balancing customer care, community engagement, and brand voice expectations. - Draft, publish, and engage with content across social media channels, adapting brand messaging into clear, empathetic, and platform‑appropriate responses and short‑form content. - Identify trends, risks, and opportunities through ongoing community and performance monitoring, and share insights and recommendations with internal stakeholders. - Identify and propose content opportunities across digital channels, and support content calendar management through coordination, editing, approvals, and CMS publishing. - Partner with internal teams, external vendors, and contract writers to support timely delivery of high‑quality written and visual content aligned with brand standards. Qualifications - Bachelor’s degree in Advertising, Marketing, Public Relations, Communications, Journalism, or equivalent experience required - 5 years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms. Requirements - Demonstrate strong knowledge of social media platforms, digital content best practices, measurement techniques, and emerging web, search, and social trends. - Support community management efforts, including moderation, engagement, escalation handling, and basic sentiment analysis. - Apply sound judgment and follow detailed workflows when managing sensitive, high‑visibility, or compliance‑related social interactions. - Leverage a solid understanding of marketing and public relations principles to support planning and execution of related initiatives. - Create and adapt clear, effective content using strong writing, copy adaptation, and grammar skills, with practical knowledge of hashtags, link tracking, and KPIs. - Provide high‑quality customer service to internal and external stakeholders while representing the brand in public‑facing digital environments. - Collaborate effectively with senior leaders and external partners using strong interpersonal, problem‑solving, and analytical skills. - Manage multiple priorities independently in a fast‑paced environment while staying highly organized, deadline‑driven, and proficient in Microsoft Excel, Word, PowerPoint, CMS platforms, and basic HTML/CSS. Benefits - Medical insurance - Dental insurance - Vision insurance - 401(k) retirement plan with company match - Short-term & long-term disability insurance - Paid time-off and corporate holidays - Paid parental leave - Company paid life insurance

• Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data) • Implements traditional direct marketing campaigns and customer centric communications including marketing incentives • Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes • Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction • Transfers data to and from internal and external partners and systems for campaign implementation • Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications • Confirms accurate and complete understanding of requirements and seek clarification where needed • Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes • Ensures marketing offers are provided to downstream operational systems • Acts as a data expert as part of the banks Data Governance requirements • Creates campaign waterfall reports and explains/discusses with key stakeholders • Identifies campaign audience members that are eligible for campaign offer fulfillment • Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person • Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators • Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics

• Own our tracking & measurement setup end-to-end: Design and maintain our marketing tracking stack across GTM (client and server-side), GA4, and marketing pixels. Ensure that new campaigns, features, and landing pages are measurable from day one. • Ensure reliable attribution in a consent-driven environment: Understand how CMPs and consent mechanisms impact attribution, event tracking, and campaign performance, and align tracking with both legal and technical constraints. • Analyze marketing performance beyond platform dashboards: Evaluate ROAS, MER, CAC, and contribution margin, connect campaign performance to backend revenue and subscription behavior, and conduct deeper analysis such as cohorts and CLTV. • Improve the webshop funnel through data-driven analysis: Identify conversion drop-offs, quantify revenue impact, segment performance by traffic source, device, and campaign, and support CRO initiatives with structured analysis. • Build reliable marketing data models and reporting: Use SQL and dbt to model marketing data, maintain consistent metric definitions, and deliver reporting that stakeholders can confidently use for decision-making.

- Analyse performance across marketing channels including email, push, and paid media - Assess drivers of acquisition, retention, conversion, and revenue - Identify trends, form hypotheses, test them, and translate findings into practical recommendations - Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation - Interpret results with statistical confidence and clearly communicate outcomes to stakeholders - Segment customers based on behaviour, lifecycle stage, and purchasing patterns - Generate insights into who buys what, when, and why to support more targeted and effective campaigns - Build and maintain dashboards and recurring reports covering key marketing KPIs such as: ROI / ROAS, CAC and LTV, Conversion rates and retention metrics - Ensure insights are easy to understand and usable by non-technical stakeholders - Partner closely with retention, acquisition, product, and commercial teams - Present insights that influence marketing strategy, prioritisation, and investment decisions - Act as a trusted advisor, not just a data provider