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Marketing Analyst
Location
India
Posted
111 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Analyst
Smart Working
- Analyse performance across marketing channels including email, push, and paid media - Assess drivers of acquisition, retention, conversion, and revenue - Identify trends, form hypotheses, test them, and translate findings into practical recommendations - Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation - Interpret results with statistical confidence and clearly communicate outcomes to stakeholders - Segment customers based on behaviour, lifecycle stage, and purchasing patterns - Generate insights into who buys what, when, and why to support more targeted and effective campaigns - Build and maintain dashboards and recurring reports covering key marketing KPIs such as: ROI / ROAS, CAC and LTV, Conversion rates and retention metrics - Ensure insights are easy to understand and usable by non-technical stakeholders - Partner closely with retention, acquisition, product, and commercial teams - Present insights that influence marketing strategy, prioritisation, and investment decisions - Act as a trusted advisor, not just a data provider
Job Requirements
- Strong experience querying and analysing data using SQL
- Advanced skills in Excel or Google Sheets, including complex formulas and data manipulation
- Experience using data visualisation tools such as Tableau, Looker, or similar
- Solid understanding of marketing metrics and performance measurement
- Experience analysing customer behaviour, funnel performance, and experimentation results
- Ability to translate complex analysis into clear, compelling narratives for non-analytical audiences
- Strong stakeholder management and communication skills
- Comfortable working at pace while maintaining analytical rigour and accuracy
Benefits
- Fixed Shifts: 12:00 PM - 9:30 PM IST (Summer) | 1:00 PM - 10:30 PM IST (Winter)
- No Weekend Work: Real work-life balance, not just words
- Day 1 Benefits: Laptop and full medical insurance provided
- Support That Matters:Mentorship, community, and forums where ideas are shared
- True Belonging: A long-term career where your contributions are valued
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