- Analyse performance across marketing channels including email, push, and paid media - Assess drivers of acquisition, retention, conversion, and revenue - Identify trends, form hypotheses, test them, and translate findings into practical recommendations - Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation - Interpret results with statistical confidence and clearly communicate outcomes to stakeholders - Segment customers based on behaviour, lifecycle stage, and purchasing patterns - Generate insights into who buys what, when, and why to support more targeted and effective campaigns - Build and maintain dashboards and recurring reports covering key marketing KPIs such as: ROI / ROAS, CAC and LTV, Conversion rates and retention metrics - Ensure insights are easy to understand and usable by non-technical stakeholders - Partner closely with retention, acquisition, product, and commercial teams - Present insights that influence marketing strategy, prioritisation, and investment decisions - Act as a trusted advisor, not just a data provider

• Support the execution of integrated cross-channel digital activations by managing content inputs across ecommerce and digital channels. • Ensure digital content is correctly mapped to campaign objectives, audiences, and channel requirements. • Monitor and analyze content performance across digital channels, identifying trends, opportunities, and areas for optimization. • Act as a day-to-day partner to Digital Campaign Managers, ensuring content execution aligns with integrated digital activation plans. • Maintain content documentation, campaign asset inventories, and performance summaries for digital campaigns.

• Analyzing data using spreadsheets to determine campaign criteria, deliverable volumes, and pricing • Identifying upcoming proposals, market trends, products, and service provisions to understand clients' needs • Making valuable suggestions on upcoming and current campaign strategies • Interpreting market dynamics to understand consumer behavior, market trends, and competition

• Create engaging blog posts, guides, and resources that help job seekers navigate their career journey • Develop and execute social media strategies across LinkedIn, Twitter, and other platforms • Optimize all content for SEO to drive organic traffic and improve search rankings • Collaborate with our product team to create compelling copy for the platform and marketing campaigns