• Lead a team of partner marketers supporting ServiceTitan’s Partner Program. • Responsible for developing and executing co-brand partner marketing strategies to support business growth, brand expansion and industry penetration. • Develop and execute a partner strategy to align marketing efforts of ServiceTitan and our partners, specifically aligning partners to brand programs. • Ensure co-branded campaigns maintain the integrity of the ServiceTitan brand. • Build and maintain trust with key internal and external stakeholders to drive successful outcomes. • Define KPIs, track marketing performance and demonstrate business impact to optimize partner marketing campaign initiatives and co-brand strategies. • Report on insights and optimizations to marketing, partner, and business executive leadership. • Provide mentorship, guidance and support to a team of partner marketing professionals.

• Build and maintain outbound lists and enrichment workflows using Clay • Launch, manage, and optimize cold email campaigns in Instantly • Own inbox health, deliverability, warm-up, and reply categorization • Sync replies, outcomes, and lifecycle stages into HubSpot • Continuously test messaging by segment, persona, and intent • Build segmented audiences across lead, prospect, and customer stages • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns • Manage compliance, suppression logic, and list hygiene • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement) • Experience with platforms such as Twilio or similar is a strong plus • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing • Share outbound insights to inform social and content strategy • Partner with leadership on ICPs, testing priorities, and iteration

• Build and maintain outbound lists and enrichment workflows using Clay • Launch, manage, and optimize cold email campaigns in Instantly • Own inbox health, deliverability, warm-up, and reply categorization • Sync replies, outcomes, and lifecycle stages into HubSpot • Continuously test messaging by segment, persona, and intent • Build segmented audiences across lead, prospect, and customer stages • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns • Manage compliance, suppression logic, and list hygiene • Use HubSpot Marketing Hub and/or Mailchimp • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement) • Experience with platforms such as Twilio or similar is a strong plus • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing • Share outbound insights to inform social and content strategy • Partner with leadership on ICPs, testing priorities, and iteration

• Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders • Own end-to-end execution of field marketing events, from planning and logistics through on-site coordination, post-event engagement, and debriefs, while operating within a defined budget • Develop and manage event and production timelines, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable • Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through • Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution • Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts • Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events • Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions • Continuously test and refine event formats by introducing fresh ideas, learning from competitive research, and thoughtfully applying new tools or processes • Interpret performance data and translate insights into clear recommendations and next steps