• Own Upshop’s end-to-end demand generation strategy, from awareness through MQL, SQL, and pipeline contribution • Design, execute, and optimize multi-channel demand programs including digital, ABM, outbound support, events, and partner-led campaigns • Move beyond templated campaigns—continuously test, iterate, and introduce new ideas when performance stalls • Translate Upshop’s value proposition into persona-based, industry-specific demand motions • Establish clear goals and reporting for MQLs, SQLs, pipeline contribution, and conversion rates • Partner with Revenue Operations to ensure strong attribution, measurement, and visibility into demand performance • Separate and manage demand goals for new customer acquisition and expansion within existing customers • Use data and insights to prioritize investments and continuously improve ROI • Own the demand tech stack and workflows, including marketing automation and CRM integrations • Leverage tools such as HubSpot, paid media platforms, LinkedIn, and emerging/dark social channels to scale demand efficiently • Build repeatable, automated programs that learn and improve over time • Partner closely with Product Marketing to activate messaging, positioning, and customer reference stories • Align with Sales and Customer teams to ensure tight MQL/SQL definitions and smooth handoffs • Collaborate with Partner and Alliances teams to drive partner-sourced and partner-influenced demand • Lead, mentor, and develop a growing demand generation team • Establish clear priorities, expectations, and accountability across the team • Build a high-performance culture that balances creativity, rigor, and ownership

• Reporting to Paid Search Director, you will create impact within our Paid Media Capability. • The Manager, Paid Search serves as the day-to-day steward of paid search media for assigned brands, overseeing campaign strategy, execution, and optimization. • This role is responsible for driving performance through data-driven insights, innovative search activation, and collaboration across teams and partners. • Plan, build, and manage paid search campaigns across Google, Microsoft, and other key platforms. • Conduct keyword research, ad copy development, and campaign structuring to align with business objectives. • Monitor pacing, budgets, and bids to ensure delivery and performance goals are met. • Proactively identify optimization opportunities through data analysis, search query insights, and A/B testing. • Manage and QA campaign implementation to ensure accuracy and performance tracking integrity. • Analyze performance data to identify trends, opportunities, and actionable insights. • Develop clear and compelling reports with strong data visualization and strategic recommendations. • Support the team in monthly billing, reconciliation, and campaign actualization. • Partner closely with internal teams and external vendors to ensure seamless campaign execution. • Present campaign strategies, optimizations, and performance results to internal teams and clients in a clear, confident, and solutions-oriented manner.

We are in search of a Google Ads specialist, who will be responsible for managing and optimizing Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of Google's marketing strategy. Google Ads specialists must be well-versed in digital marketing best practices. They need to know how to create compelling ads that will catch the attention of potential customers while also driving conversions. The specialist also needs to know how to effectively manage the budget so that they can maximize ROI on every dollar spent. Management reserves the right to modify or update the job description at any time, and such changes may be made without prior notice. The job description does not constitute a contract of employment and is subject to managerial discretion. Responsibilities: - Research and administer accounts for Google paid campaigns with the awareness to identify opportunities, building budgets along the way. - Executive day-to-day optimization and management of campaigns, including the delivery of digestible metrics to clients. - Spearhead the building of our paid media client offerings, being able to articulate features and benefits. - Participate in forming effective paid search strategies. - Launch and optimize various PPC campaigns. - Oversee accounts on search platforms (e.g. Google AdWords, Bing). - Be involved in keyword selection and audience targeting. - Track KPIs to assess performance and pinpoint issues. - Produce reports for management (e.g. dashboards). - Write attractive and concise copy for adverts. - Suggest and develop new campaigns across multiple channels. - Keep abreast of PPC and SEM trends. - Effectively manage campaigns that penetrate both our existing client base with new products and increase the acquisition rate of new business. - Work independently using the company’s project management tool to track tasks, meet deadlines, and ensure smooth workflow - Communicate with clients through the company dashboard, address their content-related queries, and incorporate feedback. - Assist in the management and optimization of our search ads, display network and retargeting campaigns. Position Requirements: - 3+ years of proven experience in paid search advertising, and Google Ads. - Proven experience with Google Ads. - Proven results in the management of campaigns (will be requested at the interview with details.) - Strong quantitative, analytical, and problem-solving skills with an ability to juggle multiple campaigns under pressure. - Exceptional Excel skills, proficiency with databases, and data-oriented environments. - Strong Organization & Time Management Qualities. Things that make us the World’s leading white-label marketing software development company: - We do not outsource any of our fulfillment services. - We offer a fully white-labeled dashboard that allows our users’ clients to log in and view their account progress. - We offer educational and prospecting tools to help businesses generate growth and revenue. What do we bring to the table? - Competitive base pay and benefits package with exciting growth plans. - A chance to work with professionals across various areas of expertise on a product loved by 30,000+ marketing agencies worldwide. - 8 hours a day & 5 days a week working structure. - A chance to learn & grow in a fast-paced environment, driving transformational growth for our brand. Come join us on this journey; we're looking forward to meeting talented individuals like you.

• Responsible for generating demand with a strong new-logo focus across the full SAP Business Suite • Identify, engage, and qualify new potential customers and pass high-quality, BANT-qualified opportunities seamlessly to the sales team • Develop independent, targeted demand-generation strategies for new-logo acquisition within the SAP Business Suite context • Translate the Business Suite value proposition into concrete campaigns across solution areas (S/4HANA Public Cloud, BTP, SAC, CX, SuccessFactors, Concur) • Run account-based demand programs for defined ICPs and collaborate closely with Hunters and Sales Operations • Qualify leads and opportunities according to BANT criteria and hand over sales-ready leads to the sales organization • Utilize tools such as Dealfront, LinkedIn, CRM systems, and marketing automation platforms to drive consistent pipeline contribution and optimize conversion rates